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Creating a social media strategy by John Jantsch - Duct Tape Marketing

Creating a social media strategy by John Jantsch - Duct Tape Marketing

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  • 1. Cover image: Poster Web 2.0 All other images courtesy of iStockphoto Let’s Get Social John Jantsch www.ducttapemarketing.com
  • 2. Image: Poster Web 2.0 Creating a social media strategy that works John Jantsch www.ducttapemarketing.com
  • 3. What’s changed?
  • 4. Content
  • 5. Context
  • 6. Connection
  • 7. Community
  • 8. Social media strategy “you can’t approach new media with old thinking.”
  • 9. Ideal interaction social media collections
  • 10. Connection objectives connection vs. action
  • 11. Integration online supports offline
  • 12. Tools
  • 13. Blogging
  • 14. Blogging Typepad, Wordpress, Wordpress MU, MovableType, Drupal, Square Space, Twitter
  • 15. RSS
  • 16. RSS bloglines.com, Google Reader, GoogleNews, YahooNews, aideRSS, mySyndicaat, Feedburner
  • 17. Social news/bookmark
  • 18. Social news/bookmark Digg, Reddit, StumbleUpon, del.icio.us, YouTube, Google Video, Mixx, Small Business Brief, Sphinn
  • 19. Social networks
  • 20. Social networks ecademy, Facebook, mySpace, LinkedIn, Plaxo, Jigsaw, Ryze
  • 21. The Revolution will not be televised ~ Gil Scott Heron