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Creating a social media strategy by John Jantsch - Duct Tape Marketing

Creating a social media strategy by John Jantsch - Duct Tape Marketing

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Socialmedia2 Socialmedia2 Presentation Transcript

  • Cover image: Poster Web 2.0 All other images courtesy of iStockphoto Let’s Get Social John Jantsch www.ducttapemarketing.com
  • Image: Poster Web 2.0 Creating a social media strategy that works John Jantsch www.ducttapemarketing.com
  • What’s changed?
  • Content
  • Context
  • Connection
  • Community
  • Social media strategy “you can’t approach new media with old thinking.”
  • Ideal interaction social media collections
  • Connection objectives connection vs. action
  • Integration online supports offline
  • Tools
  • Blogging
  • Blogging Typepad, Wordpress, Wordpress MU, MovableType, Drupal, Square Space, Twitter
  • RSS
  • RSS bloglines.com, Google Reader, GoogleNews, YahooNews, aideRSS, mySyndicaat, Feedburner
  • Social news/bookmark
  • Social news/bookmark Digg, Reddit, StumbleUpon, del.icio.us, YouTube, Google Video, Mixx, Small Business Brief, Sphinn
  • Social networks
  • Social networks ecademy, Facebook, mySpace, LinkedIn, Plaxo, Jigsaw, Ryze
  • The Revolution will not be televised ~ Gil Scott Heron