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Creating a social media strategy by John Jantsch - Duct Tape Marketing

Creating a social media strategy by John Jantsch - Duct Tape Marketing

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    Socialmedia2 Socialmedia2 Presentation Transcript

    • Cover image: Poster Web 2.0 All other images courtesy of iStockphoto Let’s Get Social John Jantsch www.ducttapemarketing.com
    • Image: Poster Web 2.0 Creating a social media strategy that works John Jantsch www.ducttapemarketing.com
    • What’s changed?
    • Content
    • Context
    • Connection
    • Community
    • Social media strategy “you can’t approach new media with old thinking.”
    • Ideal interaction social media collections
    • Connection objectives connection vs. action
    • Integration online supports offline
    • Tools
    • Blogging
    • Blogging Typepad, Wordpress, Wordpress MU, MovableType, Drupal, Square Space, Twitter
    • RSS
    • RSS bloglines.com, Google Reader, GoogleNews, YahooNews, aideRSS, mySyndicaat, Feedburner
    • Social news/bookmark
    • Social news/bookmark Digg, Reddit, StumbleUpon, del.icio.us, YouTube, Google Video, Mixx, Small Business Brief, Sphinn
    • Social networks
    • Social networks ecademy, Facebook, mySpace, LinkedIn, Plaxo, Jigsaw, Ryze
    • The Revolution will not be televised ~ Gil Scott Heron