Social Media Strategy

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Introduction to the use of social media in marketing

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Social Media Strategy

  1. 1. Cover image: Poster Web 2.0 All other images courtesy of iStockphoto Let’s Get Social John Jantsch www.ducttapemarketing.com
  2. 2. Image: Poster Web 2.0 Creating a social media strategy that works John Jantsch www.ducttapemarketing.com
  3. 3. What’s changed?
  4. 4. Content
  5. 5. Context
  6. 6. Connection
  7. 7. Community
  8. 8. Social media strategy “you can’t approach new media with old thinking.”
  9. 9. Ideal interaction social media collections
  10. 10. Connection objectives connection vs. action
  11. 11. Integration online supports offline
  12. 12. Tools
  13. 13. Blogging
  14. 14. Blogging Typepad, Wordpress, Wordpress MU, MovableType, Drupal, Square Space, Twitter
  15. 15. RSS
  16. 16. RSS bloglines.com, Google Reader, GoogleNews, YahooNews, aideRSS, mySyndicaat, Feedburner
  17. 17. Social news/bookmark
  18. 18. Social news/bookmark Digg, Reddit, StumbleUpon, del.icio.us, YouTube, Google Video, Mixx, Small Business Brief, Sphinn
  19. 19. Social networks
  20. 20. Social networks ecademy, Facebook, mySpace, LinkedIn, Plaxo, Jigsaw, Ryze
  21. 21. The Revolution will not be televised ~ Gil Scott Heron

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