Using Social Media to Create Deeper Connection, Conversation, and Community John Jantsch - #dtmilinc www.ducttapemarketing.com

Definition of Social Media . . . marketing using conversations to create and co-create value.

What’s changed?

Internet Research shows that 70% of US adults use the Internet as an information source when shopping locally for products and services. ~ Kelsey Group + Search + Mobility

Social media strategy “can you approach new media with old thinking? ”

connection objectives

ideal interaction

total integration

Social media strategy “you can’t approach new media with old thinking ”

content

content

context

context

connection

connection

community

community

community

what are you missing? 73% of online users read a blog 57% join social networks 45% have started a blog 83% have viewed a video online 39% subscribe to RSS feeds 36% think more positively about companies that have blogs Source: Universal McCann Wave3 research into social media

hub and spoke

hierarchy

plug in the tools blogging podcast RSS social bookmark social search social networks twitter sm policy

hr function Guidelines for Interaction About Our Company on the Internet Confidential Information Component of the Blogging Policy Respect and Privacy Rights Components of the Blogging Policy Competition Component of the Blogging Policy Your Legal Liability Component of the Blogging Policy Media Contact Component of the Blogging Policy

Guidelines for Interaction About Our Company on the Internet

Confidential Information Component of the Blogging Policy

Respect and Privacy Rights Components of the Blogging Policy

Competition Component of the Blogging Policy

Your Legal Liability Component of the Blogging Policy

Media Contact Component of the Blogging Policy

blogging

why blog? Content Interaction Networking Community Search

blogging in 3 steps 1) Listen – bloglines.com 2) Join 3) Engage

blogging best practices Read blogs Post often Use keywords in titles Network Encourage community Link out

podcasting

RSS

RSS Read and research Repurpose Automate Create content Filter and aggregate Personalize Reach farther

RSS Tools Google reader

Tools

Google reader

RSS Tools Google calendar Feedburner

Tools

Google calendar

Feedburner

Bonus: Jott

RSS Tools del.icio.us tagging Feedburner

Tools

del.icio.us

tagging

Feedburner

Social news/bookmark Digg, Reddit, StumbleUpon, del.icio.us, Mixx, Small Business Brief, Sphinn, Yahoo Answers

Social news/bookmark Tools Del.icio.us Traffic Content Trends Automate

Tools

Del.icio.us

Traffic

Content

Trends

Automate

Bonus: Slideshare Tools StumbleUpon Traffic Links Toolbar Rewards first

Tools

StumbleUpon

Traffic

Links

Toolbar

Rewards first

Social networks

Social networks LinkedIn Find and be found Hire Q and A Recommend

LinkedIn

Find and be found

Hire

Q and A

Recommend

Social networks Facebook Profile Friends Groups Pages Events Applications

Facebook

Profile

Friends

Groups

Pages

Events

Applications

Social networks YouTube Video

YouTube

Video

Tools Judy’s book Insider pages Yelp Local.com Local links Social search

Tools

Judy’s book

Insider pages

Yelp

Local.com

Local links

twitter

twitterease @ducttape RT DM Follow #hashtag

@ducttape

RT

DM

Follow

#hashtag

twitter objectives customer service feedback connections links and traffic viral content crowd wisdom virtual dump

customer service

feedback

connections

links and traffic

viral content

crowd wisdom

virtual dump

listen

listen

connect

Duct Tape Resources http://smallbusiness.officelive.com/socialmedia Let’s Talk – Social Media for Small Business http://www.twitter.com/ducttape - follow me !