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Social Media for small business
 

Social Media for small business

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Overview of social media for small business

Overview of social media for small business

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    Social Media for small business Social Media for small business Presentation Transcript

    • Harness the Internet John Jantsch www.ducttapemarketing.com
    • Being found vs. hunting  Search and social media  An optimized online presence  Merge content with engagement
    • Being found vs. hunting  67% over 65 use search engines  80% of the 34-64 read online reviews.  90% said they would avoid a hotel with a bad review. source: Nielsen/Netratings
    • Landscape of online marketing  Content optimization  Engagement optimization  Management optimization  Collaboration
    • Content optimization  Blog  Podcast  Photos  Videos  Online PR  Social profiles  Local profiles
    • Content optimization
    • Blog and Podcast  Blog Easy to add content, search results WordPress.org  Podcast Interview influencers, journalist Skype, Libsyn, Audio editing
    • Why Blog  Content  Interaction  Networking  Community  Search
    • Blogging in 3 steps 1) Monitor – bloglines.com 2) Comment 3) Blog
    • Blogging software Wordpress.org Wordpress.com Typepad.com Blogger.com Tumblr Posterous
    • Blogging software • Wordpress.org • Wordpress.com • Typepad.com • Blogger.com
    • Blogging best practices  Read blogs  Post often  Use keywords in titles  Network  Encourage community  Link out
    • Podcasting  Audio files iTunes syndication  Content creation  Journalist cred
    • Podcasting toolbox SkypeIn with Call Recorder  Garage Band to edit Libsyn to host  Casting Words for transcripts
    • Photos and Video  Photos Products, customers, staff Flickr, Picasso (tagged)  Videos Testimonials, success stories YouTube, Viddler, Vimeo (optimized)
    • Photos and Video
    • Photos and Video
    • Photos and Video
    • Online PR and Profiles  Online PR Announcements, News PitchEngine, PRWeb (social links)  Profiles Google profile, social profile, communities (brand optimized) GoogleMaps, LinkedIn, BX
    • RSS content creation  Read and research  Repurpose  Automate  Create content  Filter and aggregate
    • RSS Tools •Google news
    • Tools •Google reader
    • Tools •Google calendar •Feedburner
    • Tools •del.icio.us •tagging •Feedburner
    • Engagement optimization  Social networks  Widgets  Syndication  Customer content  Community  Monitoring  Analytics
    • Engagement optimization
    • Social Networks  twitter search leads, discover, customer service  Facebook Groups, Fan Pages  LinkedIn Groups, staff, Questions
    • Twitter for Business
    • What is twitter?
    • Some basic stuff  Tweet  Handle  Follow  Replies Retweet  DM  Avatar Hashtag
    • twitterimage.com
    • Why use it? Strategy – 1-to-1 or 1-to-many  Customer service  Reputation management  Event promotion/extension  Product/service promo  Network and partner  Internal pipe - yammer
    • Who do I follow? Strategy – less is or more is Twellow.com Mr tweet Twubble  Just Tweet It search.twitter  follow or no follow  auto DM
    • Managing it all more than 1 account - groups tweetdeck Seesmic desktop  Destroy twitter Nambu twitterberry tweetie
    • Misc tools tweetpic twitturly tweetbeep tweetlater twiddeo
    • Questions www.johnjantsch.com/TwitterforBusiness.pdf
    • Management optimization  setting up radars – Google Alerts  integration – twitter tools  3rd party tools – seesmic desktop
    • Radars  Customer experience  Brand mentions  Competition  Accuracy  Media stalking
    • Radar types  Google alerts Search.twitter tweetbeep.com Boardtracker.com Backtype.com
    • Collaboration in the Digital Age “No one can whistle a symphony. It takes a whole orchestra to play it.” - H.E. Luccock
    • Your network  prospects  customers  partners  providers  staff
    • Prospects - tools  rate and review - jskit  public customer service – twitter  comments – wordpress, disqus
    • Customers - tools  success stories – youtube, audioacrobat  peer2peer panels –GoToMeeting, Glance.net  advisory board – basecamp  survey - surveygizmo
    • Partners - tools  workshop – Glance.net, GoToMeeting,CastingWords, Slideshare podcast – skype, libsyn, audacity blog network - wordpress
    • Providers - tools  project management – Central Desktop  collaborative review - colaab  file sharing – box.net, dropbox
    • Staff - tools  brainstorm - mindmeister  operations manual – Central Desktop wiki  email management – Email Center Pro  communication – jott, meebo, Yammer
    • Collaboration toolbox www.mindmeister.com/maps/show_public/12213323
    • Duct Tape Resources www.ducttapemarketing.com