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Social Media for small business

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Overview of social media for small business

Overview of social media for small business

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  • 1. Harness the Internet John Jantsch www.ducttapemarketing.com
  • 2. Being found vs. hunting  Search and social media  An optimized online presence  Merge content with engagement
  • 3. Being found vs. hunting  67% over 65 use search engines  80% of the 34-64 read online reviews.  90% said they would avoid a hotel with a bad review. source: Nielsen/Netratings
  • 4. Landscape of online marketing  Content optimization  Engagement optimization  Management optimization  Collaboration
  • 5. Content optimization  Blog  Podcast  Photos  Videos  Online PR  Social profiles  Local profiles
  • 6. Content optimization
  • 7. Blog and Podcast  Blog Easy to add content, search results WordPress.org  Podcast Interview influencers, journalist Skype, Libsyn, Audio editing
  • 8. Why Blog  Content  Interaction  Networking  Community  Search
  • 9. Blogging in 3 steps 1) Monitor – bloglines.com 2) Comment 3) Blog
  • 10. Blogging software Wordpress.org Wordpress.com Typepad.com Blogger.com Tumblr Posterous
  • 11. Blogging software • Wordpress.org • Wordpress.com • Typepad.com • Blogger.com
  • 12. Blogging best practices  Read blogs  Post often  Use keywords in titles  Network  Encourage community  Link out
  • 13. Podcasting  Audio files iTunes syndication  Content creation  Journalist cred
  • 14. Podcasting toolbox SkypeIn with Call Recorder  Garage Band to edit Libsyn to host  Casting Words for transcripts
  • 15. Photos and Video  Photos Products, customers, staff Flickr, Picasso (tagged)  Videos Testimonials, success stories YouTube, Viddler, Vimeo (optimized)
  • 16. Photos and Video
  • 17. Photos and Video
  • 18. Photos and Video
  • 19. Online PR and Profiles  Online PR Announcements, News PitchEngine, PRWeb (social links)  Profiles Google profile, social profile, communities (brand optimized) GoogleMaps, LinkedIn, BX
  • 20. RSS content creation  Read and research  Repurpose  Automate  Create content  Filter and aggregate
  • 21. RSS Tools •Google news
  • 22. Tools •Google reader
  • 23. Tools •Google calendar •Feedburner
  • 24. Tools •del.icio.us •tagging •Feedburner
  • 25. Engagement optimization  Social networks  Widgets  Syndication  Customer content  Community  Monitoring  Analytics
  • 26. Engagement optimization
  • 27. Social Networks  twitter search leads, discover, customer service  Facebook Groups, Fan Pages  LinkedIn Groups, staff, Questions
  • 28. Twitter for Business
  • 29. What is twitter?
  • 30. Some basic stuff  Tweet  Handle  Follow  Replies Retweet  DM  Avatar Hashtag
  • 31. twitterimage.com
  • 32. Why use it? Strategy – 1-to-1 or 1-to-many  Customer service  Reputation management  Event promotion/extension  Product/service promo  Network and partner  Internal pipe - yammer
  • 33. Who do I follow? Strategy – less is or more is Twellow.com Mr tweet Twubble  Just Tweet It search.twitter  follow or no follow  auto DM
  • 34. Managing it all more than 1 account - groups tweetdeck Seesmic desktop  Destroy twitter Nambu twitterberry tweetie
  • 35. Misc tools tweetpic twitturly tweetbeep tweetlater twiddeo
  • 36. Questions www.johnjantsch.com/TwitterforBusiness.pdf
  • 37. Management optimization  setting up radars – Google Alerts  integration – twitter tools  3rd party tools – seesmic desktop
  • 38. Radars  Customer experience  Brand mentions  Competition  Accuracy  Media stalking
  • 39. Radar types  Google alerts Search.twitter tweetbeep.com Boardtracker.com Backtype.com
  • 40. Collaboration in the Digital Age “No one can whistle a symphony. It takes a whole orchestra to play it.” - H.E. Luccock
  • 41. Your network  prospects  customers  partners  providers  staff
  • 42. Prospects - tools  rate and review - jskit  public customer service – twitter  comments – wordpress, disqus
  • 43. Customers - tools  success stories – youtube, audioacrobat  peer2peer panels –GoToMeeting, Glance.net  advisory board – basecamp  survey - surveygizmo
  • 44. Partners - tools  workshop – Glance.net, GoToMeeting,CastingWords, Slideshare podcast – skype, libsyn, audacity blog network - wordpress
  • 45. Providers - tools  project management – Central Desktop  collaborative review - colaab  file sharing – box.net, dropbox
  • 46. Staff - tools  brainstorm - mindmeister  operations manual – Central Desktop wiki  email management – Email Center Pro  communication – jott, meebo, Yammer
  • 47. Collaboration toolbox www.mindmeister.com/maps/show_public/12213323
  • 48. Duct Tape Resources www.ducttapemarketing.com