Social Media for small business

1,339
-1

Published on

Overview of social media for small business

Published in: Technology
0 Comments
5 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,339
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
70
Comments
0
Likes
5
Embeds 0
No embeds

No notes for slide

Social Media for small business

  1. 1. Harness the Internet John Jantsch www.ducttapemarketing.com
  2. 2. Being found vs. hunting  Search and social media  An optimized online presence  Merge content with engagement
  3. 3. Being found vs. hunting  67% over 65 use search engines  80% of the 34-64 read online reviews.  90% said they would avoid a hotel with a bad review. source: Nielsen/Netratings
  4. 4. Landscape of online marketing  Content optimization  Engagement optimization  Management optimization  Collaboration
  5. 5. Content optimization  Blog  Podcast  Photos  Videos  Online PR  Social profiles  Local profiles
  6. 6. Content optimization
  7. 7. Blog and Podcast  Blog Easy to add content, search results WordPress.org  Podcast Interview influencers, journalist Skype, Libsyn, Audio editing
  8. 8. Why Blog  Content  Interaction  Networking  Community  Search
  9. 9. Blogging in 3 steps 1) Monitor – bloglines.com 2) Comment 3) Blog
  10. 10. Blogging software Wordpress.org Wordpress.com Typepad.com Blogger.com Tumblr Posterous
  11. 11. Blogging software • Wordpress.org • Wordpress.com • Typepad.com • Blogger.com
  12. 12. Blogging best practices  Read blogs  Post often  Use keywords in titles  Network  Encourage community  Link out
  13. 13. Podcasting  Audio files iTunes syndication  Content creation  Journalist cred
  14. 14. Podcasting toolbox SkypeIn with Call Recorder  Garage Band to edit Libsyn to host  Casting Words for transcripts
  15. 15. Photos and Video  Photos Products, customers, staff Flickr, Picasso (tagged)  Videos Testimonials, success stories YouTube, Viddler, Vimeo (optimized)
  16. 16. Photos and Video
  17. 17. Photos and Video
  18. 18. Photos and Video
  19. 19. Online PR and Profiles  Online PR Announcements, News PitchEngine, PRWeb (social links)  Profiles Google profile, social profile, communities (brand optimized) GoogleMaps, LinkedIn, BX
  20. 20. RSS content creation  Read and research  Repurpose  Automate  Create content  Filter and aggregate
  21. 21. RSS Tools •Google news
  22. 22. Tools •Google reader
  23. 23. Tools •Google calendar •Feedburner
  24. 24. Tools •del.icio.us •tagging •Feedburner
  25. 25. Engagement optimization  Social networks  Widgets  Syndication  Customer content  Community  Monitoring  Analytics
  26. 26. Engagement optimization
  27. 27. Social Networks  twitter search leads, discover, customer service  Facebook Groups, Fan Pages  LinkedIn Groups, staff, Questions
  28. 28. Twitter for Business
  29. 29. What is twitter?
  30. 30. Some basic stuff  Tweet  Handle  Follow  Replies Retweet  DM  Avatar Hashtag
  31. 31. twitterimage.com
  32. 32. Why use it? Strategy – 1-to-1 or 1-to-many  Customer service  Reputation management  Event promotion/extension  Product/service promo  Network and partner  Internal pipe - yammer
  33. 33. Who do I follow? Strategy – less is or more is Twellow.com Mr tweet Twubble  Just Tweet It search.twitter  follow or no follow  auto DM
  34. 34. Managing it all more than 1 account - groups tweetdeck Seesmic desktop  Destroy twitter Nambu twitterberry tweetie
  35. 35. Misc tools tweetpic twitturly tweetbeep tweetlater twiddeo
  36. 36. Questions www.johnjantsch.com/TwitterforBusiness.pdf
  37. 37. Management optimization  setting up radars – Google Alerts  integration – twitter tools  3rd party tools – seesmic desktop
  38. 38. Radars  Customer experience  Brand mentions  Competition  Accuracy  Media stalking
  39. 39. Radar types  Google alerts Search.twitter tweetbeep.com Boardtracker.com Backtype.com
  40. 40. Collaboration in the Digital Age “No one can whistle a symphony. It takes a whole orchestra to play it.” - H.E. Luccock
  41. 41. Your network  prospects  customers  partners  providers  staff
  42. 42. Prospects - tools  rate and review - jskit  public customer service – twitter  comments – wordpress, disqus
  43. 43. Customers - tools  success stories – youtube, audioacrobat  peer2peer panels –GoToMeeting, Glance.net  advisory board – basecamp  survey - surveygizmo
  44. 44. Partners - tools  workshop – Glance.net, GoToMeeting,CastingWords, Slideshare podcast – skype, libsyn, audacity blog network - wordpress
  45. 45. Providers - tools  project management – Central Desktop  collaborative review - colaab  file sharing – box.net, dropbox
  46. 46. Staff - tools  brainstorm - mindmeister  operations manual – Central Desktop wiki  email management – Email Center Pro  communication – jott, meebo, Yammer
  47. 47. Collaboration toolbox www.mindmeister.com/maps/show_public/12213323
  48. 48. Duct Tape Resources www.ducttapemarketing.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×