Harness the Internet
John Jantsch
www.ducttapemarketing.com
Being found vs. hunting

 Search and social media
 An optimized online presence
 Merge content with engagement
Being found vs. hunting

 67% over 65 use search engines
 80% of the 34-64 read online reviews.
 90% said they would av...
Landscape of online marketing

 Content optimization
 Engagement optimization
 Management optimization
 Collaboration
Content optimization

 Blog
 Podcast
 Photos
 Videos
 Online PR
 Social profiles
 Local profiles
Content optimization
Blog and Podcast

 Blog
  Easy to add content, search results
  WordPress.org

 Podcast
  Interview influencers, journal...
Why Blog
 Content
 Interaction
 Networking
 Community
 Search
Blogging in 3 steps
1) Monitor – bloglines.com
2) Comment
3) Blog
Blogging software
Wordpress.org
Wordpress.com
Typepad.com
Blogger.com
Tumblr
Posterous
Blogging software
•   Wordpress.org
•   Wordpress.com
•   Typepad.com
•   Blogger.com
Blogging best practices
 Read blogs
 Post often
 Use keywords in titles
 Network
 Encourage community
 Link out
Podcasting
 Audio files
iTunes syndication
 Content creation
 Journalist cred
Podcasting toolbox
SkypeIn with Call Recorder
 Garage Band to edit
Libsyn to host
 Casting Words for transcripts
Photos and Video

 Photos
  Products, customers, staff
  Flickr, Picasso (tagged)

 Videos
  Testimonials, success stori...
Photos and Video
Photos and Video
Photos and Video
Online PR and Profiles

 Online PR
  Announcements, News
  PitchEngine, PRWeb (social links)

 Profiles
  Google profile...
RSS content creation

 Read and research
 Repurpose
 Automate
 Create content
 Filter and aggregate
RSS




Tools
•Google news
Tools
•Google reader
Tools
•Google calendar
•Feedburner
Tools
•del.icio.us
•tagging
•Feedburner
Engagement optimization

 Social networks
 Widgets
 Syndication
 Customer content
 Community
 Monitoring
 Analytics
Engagement optimization
Social Networks

 twitter
  search leads, discover, customer service
 Facebook
  Groups, Fan Pages
 LinkedIn
  Groups, ...
Twitter for Business
What is twitter?
Some basic stuff

  Tweet
  Handle
  Follow
  Replies
 Retweet
  DM
  Avatar
 Hashtag
twitterimage.com
Why use it?
Strategy – 1-to-1 or 1-to-many

    Customer service
    Reputation management
    Event promotion/extensio...
Who do I follow?
Strategy – less is or more is

    Twellow.com
    Mr tweet
    Twubble
     Just Tweet It
    searc...
Managing it all
more than 1 account - groups

  tweetdeck
  Seesmic desktop
   Destroy twitter
  Nambu
  twitterberry...
Misc tools

 tweetpic
 twitturly
 tweetbeep
 tweetlater
 twiddeo
Questions




 www.johnjantsch.com/TwitterforBusiness.pdf
Management optimization

 setting up radars – Google Alerts
 integration – twitter tools
 3rd party tools – seesmic des...
Radars

 Customer experience
 Brand mentions
 Competition
 Accuracy
 Media stalking
Radar types

 Google alerts
Search.twitter
tweetbeep.com
Boardtracker.com
Backtype.com
Collaboration in the Digital Age

 “No one can whistle a symphony. It takes
  a whole orchestra to play it.”

            ...
Your network

 prospects
 customers
 partners
 providers
 staff
Prospects - tools

 rate and review - jskit
 public customer service – twitter
 comments – wordpress, disqus
Customers - tools

 success stories – youtube, audioacrobat
 peer2peer panels –GoToMeeting,
Glance.net
 advisory board ...
Partners - tools

 workshop – Glance.net,
GoToMeeting,CastingWords,
Slideshare
podcast – skype, libsyn, audacity
blog n...
Providers - tools

 project management – Central Desktop
 collaborative review - colaab
 file sharing – box.net, dropbox
Staff - tools

 brainstorm - mindmeister
 operations manual – Central Desktop wiki
 email management – Email Center Pro...
Collaboration toolbox

www.mindmeister.com/maps/show_public/12213323
Duct Tape Resources
www.ducttapemarketing.com
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
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Social Media for small business

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Overview of social media for small business

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Social Media for small business

  1. 1. Harness the Internet John Jantsch www.ducttapemarketing.com
  2. 2. Being found vs. hunting  Search and social media  An optimized online presence  Merge content with engagement
  3. 3. Being found vs. hunting  67% over 65 use search engines  80% of the 34-64 read online reviews.  90% said they would avoid a hotel with a bad review. source: Nielsen/Netratings
  4. 4. Landscape of online marketing  Content optimization  Engagement optimization  Management optimization  Collaboration
  5. 5. Content optimization  Blog  Podcast  Photos  Videos  Online PR  Social profiles  Local profiles
  6. 6. Content optimization
  7. 7. Blog and Podcast  Blog Easy to add content, search results WordPress.org  Podcast Interview influencers, journalist Skype, Libsyn, Audio editing
  8. 8. Why Blog  Content  Interaction  Networking  Community  Search
  9. 9. Blogging in 3 steps 1) Monitor – bloglines.com 2) Comment 3) Blog
  10. 10. Blogging software Wordpress.org Wordpress.com Typepad.com Blogger.com Tumblr Posterous
  11. 11. Blogging software • Wordpress.org • Wordpress.com • Typepad.com • Blogger.com
  12. 12. Blogging best practices  Read blogs  Post often  Use keywords in titles  Network  Encourage community  Link out
  13. 13. Podcasting  Audio files iTunes syndication  Content creation  Journalist cred
  14. 14. Podcasting toolbox SkypeIn with Call Recorder  Garage Band to edit Libsyn to host  Casting Words for transcripts
  15. 15. Photos and Video  Photos Products, customers, staff Flickr, Picasso (tagged)  Videos Testimonials, success stories YouTube, Viddler, Vimeo (optimized)
  16. 16. Photos and Video
  17. 17. Photos and Video
  18. 18. Photos and Video
  19. 19. Online PR and Profiles  Online PR Announcements, News PitchEngine, PRWeb (social links)  Profiles Google profile, social profile, communities (brand optimized) GoogleMaps, LinkedIn, BX
  20. 20. RSS content creation  Read and research  Repurpose  Automate  Create content  Filter and aggregate
  21. 21. RSS Tools •Google news
  22. 22. Tools •Google reader
  23. 23. Tools •Google calendar •Feedburner
  24. 24. Tools •del.icio.us •tagging •Feedburner
  25. 25. Engagement optimization  Social networks  Widgets  Syndication  Customer content  Community  Monitoring  Analytics
  26. 26. Engagement optimization
  27. 27. Social Networks  twitter search leads, discover, customer service  Facebook Groups, Fan Pages  LinkedIn Groups, staff, Questions
  28. 28. Twitter for Business
  29. 29. What is twitter?
  30. 30. Some basic stuff  Tweet  Handle  Follow  Replies Retweet  DM  Avatar Hashtag
  31. 31. twitterimage.com
  32. 32. Why use it? Strategy – 1-to-1 or 1-to-many  Customer service  Reputation management  Event promotion/extension  Product/service promo  Network and partner  Internal pipe - yammer
  33. 33. Who do I follow? Strategy – less is or more is Twellow.com Mr tweet Twubble  Just Tweet It search.twitter  follow or no follow  auto DM
  34. 34. Managing it all more than 1 account - groups tweetdeck Seesmic desktop  Destroy twitter Nambu twitterberry tweetie
  35. 35. Misc tools tweetpic twitturly tweetbeep tweetlater twiddeo
  36. 36. Questions www.johnjantsch.com/TwitterforBusiness.pdf
  37. 37. Management optimization  setting up radars – Google Alerts  integration – twitter tools  3rd party tools – seesmic desktop
  38. 38. Radars  Customer experience  Brand mentions  Competition  Accuracy  Media stalking
  39. 39. Radar types  Google alerts Search.twitter tweetbeep.com Boardtracker.com Backtype.com
  40. 40. Collaboration in the Digital Age “No one can whistle a symphony. It takes a whole orchestra to play it.” - H.E. Luccock
  41. 41. Your network  prospects  customers  partners  providers  staff
  42. 42. Prospects - tools  rate and review - jskit  public customer service – twitter  comments – wordpress, disqus
  43. 43. Customers - tools  success stories – youtube, audioacrobat  peer2peer panels –GoToMeeting, Glance.net  advisory board – basecamp  survey - surveygizmo
  44. 44. Partners - tools  workshop – Glance.net, GoToMeeting,CastingWords, Slideshare podcast – skype, libsyn, audacity blog network - wordpress
  45. 45. Providers - tools  project management – Central Desktop  collaborative review - colaab  file sharing – box.net, dropbox
  46. 46. Staff - tools  brainstorm - mindmeister  operations manual – Central Desktop wiki  email management – Email Center Pro  communication – jott, meebo, Yammer
  47. 47. Collaboration toolbox www.mindmeister.com/maps/show_public/12213323
  48. 48. Duct Tape Resources www.ducttapemarketing.com
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