Small Business Week 2012 - John Jantsch

5 Ways to Use Online Tools to Drive Offline Sales Thanks for joining us today, we are excited to celebrate Small Business Week. We will be starting in just a bit – at 11:00am Central. Hashtag: #sbw2012 We will be answering questions at the end of this session. Please submit questions in the comment box.@ducttape - #sbw2012

Thanks to our sponsors:@ducttape - #sbw2012

5 Ways to Use Online Tools to Drive More Sales@ducttape - #sbw2012

Some telling facts• ROBO is real (Comscore)• Search for local business info online before venturing out – 81% of the 18-34 year-old age bracket – 69% of the 35-59 year-old age bracket@ducttape - #sbw2012

Some telling facts• 44% of online consumers said that one of the most important features a website could add is the ability to speak with someone in the middle of their online research.@ducttape - #sbw2012

And, some more fun facts• Where consumers go first when searching for a local business: (Comscore) – 33% Search Engines – 23% Print Yellow Pages – 22% Internet Yellow Pages – 13% Local Sites – 9% Other (i.e. mobile, social)@ducttape - #sbw2012

What we’ll cover today • Online calls to action • O2O advertising • Networked networking • Local social groups • Online and on the go@ducttape - #sbw2012

1) Online calls to action • Free pass • Free session • Coupon or trial • Click to call/chat • Schedule now • Directions@ducttape - #sbw2012

Free pass • Form – Wufoo • PDF ticket • Bring a friend/guest@ducttape - #sbw2012

Free session • Form – Wufoo • PDF ticket • Bring a friend/guest@ducttape - #sbw2012

Coupon or trial • Traditional coupon • www.coupontank.com • Sample • Evaluation • Gift certificate • Would you refer us@ducttape - #sbw2012

Click to call/chat • Pricing/quote • Liveperson • BoldChat • Olark • Directions • Inventory • Availability • Content sample@ducttape - #sbw2012

Click to call/chat@ducttape - #sbw2012

Schedule now • Push and pull • GenBook • Schedulicity • ClickBook • Right now •I don’t use the phone • Find the perfect time@ducttape - #sbw2012

Schedule now • Agendize • Appointments • Click to call • Call tracking • Social sharing@ducttape - #sbw2012

Directions • Google Maps • aardvarkmap.net • Batchgeo.com • Turn by turn@ducttape - #sbw2012

2) O2O advertising • Google Adwords • Google Places • Facebook targeting • Landing pages@ducttape - #sbw2012

Google AdWords@ducttape - #sbw2012

Google Places • Add images • Video • Brands • Print coupons • Mobile coupons@ducttape - #sbw2012

Facebook targeting • Location • Age • Interests • Competitor Image: AllFacebook.com@ducttape - #sbw2012

Landing pages • Specific to ad • Specific to platform • Specific to CTA • Specific to suburb • unbounce • Optimizely • Premise@ducttape - #sbw2012

3) Networked networking • Connect offline and online • SocialCRM • Leads groups • Referral platform • MeetUp@ducttape - #sbw2012

Connect offline and online • Who’s attending • Ditch the biz cards • Facebook • LinkedIn • Twitter@ducttape - #sbw2012

Social CRM • Connect customers • BatchBook • Nimble • ACT!/Outlook • Rapportive/Gmail@ducttape - #sbw2012

Leads groups • Start your own • Enable technology • localbase • Meet monthly@ducttape - #sbw2012

Referral platform • Recruit specialties • Location interviews • Group blog • Group event@ducttape - #sbw2012

MeetUp • Topicof interest • Community host • Enable marketing • Charge small amount@ducttape - #sbw2012

4) Local social groups • Own a topic • LinkedIn • MeetUp • Mining data@ducttape - #sbw2012

Own a topic • Not self-interest • Localspin • Community managers • Go offline@ducttape - #sbw2012

LinkedIn • Topic • Recruit • Model • Manage@ducttape - #sbw2012

Mining data • Twitter Search • Twellowhood • Placeblogger • Google Alerts@ducttape - #sbw2012

5) Online and on the go • Claim your location • Create and test an offer • Be group coupon ready • Create a checkin game@ducttape - #sbw2012

Claim your location • Twitter • Facebook • Bizon LinkedIn • Yelp • Gowalla • Foursquare@ducttape - #sbw2012

Create and test an offer • Foursquare • Newbie • Mayor • Checkin • Flash@ducttape - #sbw2012

Be group coupon ready • Groupon • LivingSocial • Google Offers • Check the attitude • Capture data • Have a club • Think next sale@ducttape - #sbw2012

Create a checkin game • Foursquare scavenger • Instagram punch card • Twitpic contest • Partner loyalty • Not for profit • scvngr.com/builder@ducttape - #sbw2012

Create a checkin game@ducttape - #sbw2012

What we covered today • Online calls to action • O2O advertising • Networked networking • Local social groups • Online and on the go@ducttape - #sbw2012

Prizes from our sponsors:@ducttape - #sbw2012

@ducttape - #sbw2012

http://www.ducttapemarketing.com	2407
http://ducttapemarketingconsultant.com	302
http://www.rebarbusinessbuilders.com	181
http://myventurepad.com	100
http://pmquarterly.com	86
http://dashboard.bloglines.com	69
http://jornstraten.posterous.com	65
http://feeds2.feedburner.com	15
http://www.ehulool.com	13
http://feeds.feedburner.com	8
http://www.hanrss.com	8
http://newsissuestrends.com	7
http://www.frontlinemarketingsystems.com	7
http://translate.googleusercontent.com	2
http://reader.googleusercontent.com	2
http://www.sci-tech-watch.com	1
http://www.smetoolkit.org	1
http://www.google.com	1
https://ducttapemktg.infusionsoft.com	1
http://homewealthproject.com	1

Small Business Week 2012 - John Jantsch

by ducttape on May 24, 2012

Accessibility

Categories

Upload Details

Usage Rights

20 Embeds 3,277

Statistics

Small Business Week 2012 - John Jantsch Presentation Transcript