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5 Ways to Use Online Tools to                       Drive Offline Sales                       Thanks for joining us today,...
Thanks to our sponsors:@ducttape - #sbw2012
5 Ways to Use Online Tools to   Drive More Sales@ducttape - #sbw2012
Some telling facts• ROBO is real (Comscore)• Search for local business info online  before venturing out    – 81% of the 1...
Some telling facts• 44% of online consumers said that one of  the most important features a website  could add is the abil...
And, some more fun facts• Where consumers go first when  searching for a local business: (Comscore)    – 33% Search Engine...
What we’ll cover today      • Online calls to action      • O2O advertising      • Networked networking      • Local socia...
1) Online calls to action      • Free pass      • Free session      • Coupon or    trial      • Click to call/chat      • ...
Free pass      • Form –  Wufoo      • PDF ticket      • Bring a friend/guest@ducttape - #sbw2012
Free session      • Form –  Wufoo      • PDF ticket      • Bring a friend/guest@ducttape - #sbw2012
Coupon or trial      • Traditional coupon           • www.coupontank.com      • Sample      • Evaluation      • Gift certi...
Click to call/chat      • Pricing/quote           • Liveperson           • BoldChat           • Olark      • Directions   ...
Click to call/chat@ducttape - #sbw2012
Schedule now      • Push       and pull           • GenBook           • Schedulicity           • ClickBook      • Right no...
Schedule now      • Agendize           • Appointments           • Click to call           • Call tracking           • Soci...
Directions      • Google Maps           • aardvarkmap.net           • Batchgeo.com      • Turn by turn@ducttape - #sbw2012
2) O2O advertising      • Google Adwords      • Google Places      • Facebook targeting      • Landing pages@ducttape - #s...
Google AdWords@ducttape - #sbw2012
Google Places      • Add images      • Video      • Brands      • Print coupons      • Mobile coupons@ducttape - #sbw2012
Facebook targeting      • Location      • Age      • Interests      • Competitor                       Image: AllFacebook....
Landing pages      • Specific to ad      • Specific to platform      • Specific to CTA      • Specific to suburb          ...
3) Networked networking      • Connect offline and online      • SocialCRM      • Leads groups      • Referral platform   ...
Connect offline and online      • Who’s attending      • Ditch the biz   cards      • Facebook      • LinkedIn      • Twit...
Social CRM      • Connect customers           • BatchBook           • Nimble           • ACT!/Outlook           • Rapporti...
Leads groups      • Start your own      • Enable technology           • localbase      • Meet monthly@ducttape - #sbw2012
Referral platform      • Recruit specialties      • Location interviews      • Group blog      • Group event@ducttape - #s...
MeetUp      • Topicof interest      • Community host      • Enable marketing      • Charge small amount@ducttape - #sbw2012
4) Local social groups      • Own  a topic      • LinkedIn      • MeetUp      • Mining data@ducttape - #sbw2012
Own a topic      • Not self-interest      • Localspin      • Community managers      • Go offline@ducttape - #sbw2012
LinkedIn      • Topic      • Recruit      • Model      • Manage@ducttape - #sbw2012
Mining data      • Twitter Search      • Twellowhood      • Placeblogger      • Google Alerts@ducttape - #sbw2012
5) Online and on the go      • Claim your location      • Create and test an offer      • Be group coupon ready      • Cre...
Claim your location      • Twitter      • Facebook      • Bizon LinkedIn      • Yelp      • Gowalla      • Foursquare@duct...
Create and test an offer      • Foursquare           • Newbie           • Mayor           • Checkin           • Flash@duct...
Be group coupon ready      • Groupon      • LivingSocial      • Google         Offers           • Check the attitude      ...
Create a checkin game      • Foursquare scavenger      • Instagram punch card      • Twitpic contest      • Partner loyalt...
Create a checkin game@ducttape - #sbw2012
What we covered today      • Online calls to action      • O2O advertising      • Networked networking      • Local social...
Prizes from our sponsors:@ducttape - #sbw2012
@ducttape - #sbw2012
@ducttape - #sbw2012
@ducttape - #sbw2012
@ducttape - #sbw2012
@ducttape - #sbw2012
@ducttape - #sbw2012
@ducttape - #sbw2012
@ducttape - #sbw2012
@ducttape - #sbw2012
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Small Business Week 2012 - John Jantsch

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5 ways to use online tools to drive offline sales. Small Business Week presentation by John Jantsch that promotes the use of online tools to create engagement and sales offline.

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Transcript of "Small Business Week 2012 - John Jantsch"

  1. 1. 5 Ways to Use Online Tools to Drive Offline Sales Thanks for joining us today, we are excited to celebrate Small Business Week. We will be starting in just a bit – at 11:00am Central. Hashtag: #sbw2012 We will be answering questions at the end of this session. Please submit questions in the comment box.@ducttape - #sbw2012
  2. 2. Thanks to our sponsors:@ducttape - #sbw2012
  3. 3. 5 Ways to Use Online Tools to Drive More Sales@ducttape - #sbw2012
  4. 4. Some telling facts• ROBO is real (Comscore)• Search for local business info online before venturing out – 81% of the 18-34 year-old age bracket – 69% of the 35-59 year-old age bracket@ducttape - #sbw2012
  5. 5. Some telling facts• 44% of online consumers said that one of the most important features a website could add is the ability to speak with someone in the middle of their online research.@ducttape - #sbw2012
  6. 6. And, some more fun facts• Where consumers go first when searching for a local business: (Comscore) – 33% Search Engines – 23% Print Yellow Pages – 22% Internet Yellow Pages – 13% Local Sites – 9% Other (i.e. mobile, social)@ducttape - #sbw2012
  7. 7. What we’ll cover today • Online calls to action • O2O advertising • Networked networking • Local social groups • Online and on the go@ducttape - #sbw2012
  8. 8. 1) Online calls to action • Free pass • Free session • Coupon or trial • Click to call/chat • Schedule now • Directions@ducttape - #sbw2012
  9. 9. Free pass • Form – Wufoo • PDF ticket • Bring a friend/guest@ducttape - #sbw2012
  10. 10. Free session • Form – Wufoo • PDF ticket • Bring a friend/guest@ducttape - #sbw2012
  11. 11. Coupon or trial • Traditional coupon • www.coupontank.com • Sample • Evaluation • Gift certificate • Would you refer us@ducttape - #sbw2012
  12. 12. Click to call/chat • Pricing/quote • Liveperson • BoldChat • Olark • Directions • Inventory • Availability • Content sample@ducttape - #sbw2012
  13. 13. Click to call/chat@ducttape - #sbw2012
  14. 14. Schedule now • Push and pull • GenBook • Schedulicity • ClickBook • Right now •I don’t use the phone • Find the perfect time@ducttape - #sbw2012
  15. 15. Schedule now • Agendize • Appointments • Click to call • Call tracking • Social sharing@ducttape - #sbw2012
  16. 16. Directions • Google Maps • aardvarkmap.net • Batchgeo.com • Turn by turn@ducttape - #sbw2012
  17. 17. 2) O2O advertising • Google Adwords • Google Places • Facebook targeting • Landing pages@ducttape - #sbw2012
  18. 18. Google AdWords@ducttape - #sbw2012
  19. 19. Google Places • Add images • Video • Brands • Print coupons • Mobile coupons@ducttape - #sbw2012
  20. 20. Facebook targeting • Location • Age • Interests • Competitor Image: AllFacebook.com@ducttape - #sbw2012
  21. 21. Landing pages • Specific to ad • Specific to platform • Specific to CTA • Specific to suburb • unbounce • Optimizely • Premise@ducttape - #sbw2012
  22. 22. 3) Networked networking • Connect offline and online • SocialCRM • Leads groups • Referral platform • MeetUp@ducttape - #sbw2012
  23. 23. Connect offline and online • Who’s attending • Ditch the biz cards • Facebook • LinkedIn • Twitter@ducttape - #sbw2012
  24. 24. Social CRM • Connect customers • BatchBook • Nimble • ACT!/Outlook • Rapportive/Gmail@ducttape - #sbw2012
  25. 25. Leads groups • Start your own • Enable technology • localbase • Meet monthly@ducttape - #sbw2012
  26. 26. Referral platform • Recruit specialties • Location interviews • Group blog • Group event@ducttape - #sbw2012
  27. 27. MeetUp • Topicof interest • Community host • Enable marketing • Charge small amount@ducttape - #sbw2012
  28. 28. 4) Local social groups • Own a topic • LinkedIn • MeetUp • Mining data@ducttape - #sbw2012
  29. 29. Own a topic • Not self-interest • Localspin • Community managers • Go offline@ducttape - #sbw2012
  30. 30. LinkedIn • Topic • Recruit • Model • Manage@ducttape - #sbw2012
  31. 31. Mining data • Twitter Search • Twellowhood • Placeblogger • Google Alerts@ducttape - #sbw2012
  32. 32. 5) Online and on the go • Claim your location • Create and test an offer • Be group coupon ready • Create a checkin game@ducttape - #sbw2012
  33. 33. Claim your location • Twitter • Facebook • Bizon LinkedIn • Yelp • Gowalla • Foursquare@ducttape - #sbw2012
  34. 34. Create and test an offer • Foursquare • Newbie • Mayor • Checkin • Flash@ducttape - #sbw2012
  35. 35. Be group coupon ready • Groupon • LivingSocial • Google Offers • Check the attitude • Capture data • Have a club • Think next sale@ducttape - #sbw2012
  36. 36. Create a checkin game • Foursquare scavenger • Instagram punch card • Twitpic contest • Partner loyalty • Not for profit • scvngr.com/builder@ducttape - #sbw2012
  37. 37. Create a checkin game@ducttape - #sbw2012
  38. 38. What we covered today • Online calls to action • O2O advertising • Networked networking • Local social groups • Online and on the go@ducttape - #sbw2012
  39. 39. Prizes from our sponsors:@ducttape - #sbw2012
  40. 40. @ducttape - #sbw2012
  41. 41. @ducttape - #sbw2012
  42. 42. @ducttape - #sbw2012
  43. 43. @ducttape - #sbw2012
  44. 44. @ducttape - #sbw2012
  45. 45. @ducttape - #sbw2012
  46. 46. @ducttape - #sbw2012
  47. 47. @ducttape - #sbw2012
  48. 48. @ducttape - #sbw2012
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