Small Business Week 2012 - John Jantsch

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5 ways to use online tools to drive offline sales. Small Business Week presentation by John Jantsch that promotes the use of online tools to create engagement and sales offline.

5 ways to use online tools to drive offline sales. Small Business Week presentation by John Jantsch that promotes the use of online tools to create engagement and sales offline.

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  • 1. 5 Ways to Use Online Tools to Drive Offline Sales Thanks for joining us today, we are excited to celebrate Small Business Week. We will be starting in just a bit – at 11:00am Central. Hashtag: #sbw2012 We will be answering questions at the end of this session. Please submit questions in the comment box.@ducttape - #sbw2012
  • 2. Thanks to our sponsors:@ducttape - #sbw2012
  • 3. 5 Ways to Use Online Tools to Drive More Sales@ducttape - #sbw2012
  • 4. Some telling facts• ROBO is real (Comscore)• Search for local business info online before venturing out – 81% of the 18-34 year-old age bracket – 69% of the 35-59 year-old age bracket@ducttape - #sbw2012
  • 5. Some telling facts• 44% of online consumers said that one of the most important features a website could add is the ability to speak with someone in the middle of their online research.@ducttape - #sbw2012
  • 6. And, some more fun facts• Where consumers go first when searching for a local business: (Comscore) – 33% Search Engines – 23% Print Yellow Pages – 22% Internet Yellow Pages – 13% Local Sites – 9% Other (i.e. mobile, social)@ducttape - #sbw2012
  • 7. What we’ll cover today • Online calls to action • O2O advertising • Networked networking • Local social groups • Online and on the go@ducttape - #sbw2012
  • 8. 1) Online calls to action • Free pass • Free session • Coupon or trial • Click to call/chat • Schedule now • Directions@ducttape - #sbw2012
  • 9. Free pass • Form – Wufoo • PDF ticket • Bring a friend/guest@ducttape - #sbw2012
  • 10. Free session • Form – Wufoo • PDF ticket • Bring a friend/guest@ducttape - #sbw2012
  • 11. Coupon or trial • Traditional coupon • www.coupontank.com • Sample • Evaluation • Gift certificate • Would you refer us@ducttape - #sbw2012
  • 12. Click to call/chat • Pricing/quote • Liveperson • BoldChat • Olark • Directions • Inventory • Availability • Content sample@ducttape - #sbw2012
  • 13. Click to call/chat@ducttape - #sbw2012
  • 14. Schedule now • Push and pull • GenBook • Schedulicity • ClickBook • Right now •I don’t use the phone • Find the perfect time@ducttape - #sbw2012
  • 15. Schedule now • Agendize • Appointments • Click to call • Call tracking • Social sharing@ducttape - #sbw2012
  • 16. Directions • Google Maps • aardvarkmap.net • Batchgeo.com • Turn by turn@ducttape - #sbw2012
  • 17. 2) O2O advertising • Google Adwords • Google Places • Facebook targeting • Landing pages@ducttape - #sbw2012
  • 18. Google AdWords@ducttape - #sbw2012
  • 19. Google Places • Add images • Video • Brands • Print coupons • Mobile coupons@ducttape - #sbw2012
  • 20. Facebook targeting • Location • Age • Interests • Competitor Image: AllFacebook.com@ducttape - #sbw2012
  • 21. Landing pages • Specific to ad • Specific to platform • Specific to CTA • Specific to suburb • unbounce • Optimizely • Premise@ducttape - #sbw2012
  • 22. 3) Networked networking • Connect offline and online • SocialCRM • Leads groups • Referral platform • MeetUp@ducttape - #sbw2012
  • 23. Connect offline and online • Who’s attending • Ditch the biz cards • Facebook • LinkedIn • Twitter@ducttape - #sbw2012
  • 24. Social CRM • Connect customers • BatchBook • Nimble • ACT!/Outlook • Rapportive/Gmail@ducttape - #sbw2012
  • 25. Leads groups • Start your own • Enable technology • localbase • Meet monthly@ducttape - #sbw2012
  • 26. Referral platform • Recruit specialties • Location interviews • Group blog • Group event@ducttape - #sbw2012
  • 27. MeetUp • Topicof interest • Community host • Enable marketing • Charge small amount@ducttape - #sbw2012
  • 28. 4) Local social groups • Own a topic • LinkedIn • MeetUp • Mining data@ducttape - #sbw2012
  • 29. Own a topic • Not self-interest • Localspin • Community managers • Go offline@ducttape - #sbw2012
  • 30. LinkedIn • Topic • Recruit • Model • Manage@ducttape - #sbw2012
  • 31. Mining data • Twitter Search • Twellowhood • Placeblogger • Google Alerts@ducttape - #sbw2012
  • 32. 5) Online and on the go • Claim your location • Create and test an offer • Be group coupon ready • Create a checkin game@ducttape - #sbw2012
  • 33. Claim your location • Twitter • Facebook • Bizon LinkedIn • Yelp • Gowalla • Foursquare@ducttape - #sbw2012
  • 34. Create and test an offer • Foursquare • Newbie • Mayor • Checkin • Flash@ducttape - #sbw2012
  • 35. Be group coupon ready • Groupon • LivingSocial • Google Offers • Check the attitude • Capture data • Have a club • Think next sale@ducttape - #sbw2012
  • 36. Create a checkin game • Foursquare scavenger • Instagram punch card • Twitpic contest • Partner loyalty • Not for profit • scvngr.com/builder@ducttape - #sbw2012
  • 37. Create a checkin game@ducttape - #sbw2012
  • 38. What we covered today • Online calls to action • O2O advertising • Networked networking • Local social groups • Online and on the go@ducttape - #sbw2012
  • 39. Prizes from our sponsors:@ducttape - #sbw2012
  • 40. @ducttape - #sbw2012
  • 41. @ducttape - #sbw2012
  • 42. @ducttape - #sbw2012
  • 43. @ducttape - #sbw2012
  • 44. @ducttape - #sbw2012
  • 45. @ducttape - #sbw2012
  • 46. @ducttape - #sbw2012
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  • 48. @ducttape - #sbw2012