Local Online Search for Small Business
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Local Online Search for Small Business

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5 Step approach for winning in the local search game from John Jantsch at Duct Tape Marketing - you can find out more here - http://www.ducttapeu.com/local-search-pro

5 Step approach for winning in the local search game from John Jantsch at Duct Tape Marketing - you can find out more here - http://www.ducttapeu.com/local-search-pro

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    Local Online Search for Small Business Local Online Search for Small Business Presentation Transcript

    • Winning the
      Local Search Game
      A 5-step process for dominating your local search landscape
      • 90% of online commercial searches result in offline bricks and mortar purchases (comScore)
      • 82% of local searchers follow up offline via an in-store visit, phone call or purchase (TMP/comScore)
      • 74% of internet users perform local searches (Kelsey Group)
      • 61% of local searches result in purchases (TMP/comScore)
      • 54% of Americans have substituted the internet and local search for phone books (comScore)
      • 35% of all searches are local (DM News)
    • The Steps
      Make your web pages local friendly
      Build out your local search profiles
      Get proactive in the review game
      Get listed, cited and mentioned
      Spread the local social love
    • Make your web pages local friendly
      Geo Content
      Links and External Anchor Text
      Community resource
      Local Contributors
      Local Landing Pages
    • What makes it geo
      Addresses
      Maps and more
      Meta data
      hcard and snippets
      Local/mobile keywords
    • Geo resources
      Meta Tag –ducttape.me/geotags
      hcard –ducttape.me/hcards
    • Build out your local search profiles
      Claim – Place, Bing, Yahoo
      Keywords, Categories, and Description
      Add Video and Images
      Google Tags and Google Boost
      Rate and Review - Hotpot
    • Build out your local search profiles
      Org name
      Description
      Category (5)
      Service Area
      Images (10), Video (5)
    • Resources
      Google – ducttape.me/placespage
      Bing – ducttape.me/localbing
      Yahoo – ducttape.me/yahoonewbiz
    • Get proactive in the review game
      List, claim, and build
      Use it to make you better
      Monitor profiles
      Get proactive
      Consider advertising
    • Review Sites beyond Search Engines
      Yelp.com – checkin offers
      Insiderpages.com
      Citysearch.com
      Local.com
      MerchantCircle.com
    • Generate Reviews
      Ask for references
      Repurpose and post
      Teach reviewing
      Give reviews - Hotpot
      Hold a review event
    • Get listed, cited and mentioned
      Data compilers
      IYPs
      Memberships
      check my listing – getlisted.org/
    • Get listed, cited and mentioned
      infoUSA
      Localeze
      Universal Business Listings
    • Spread the local social love
      Start a Local Group Online
      Find and Network with Local Bloggers
      Hold Meetups and Tweetups
      Find local leads – 7 ways search Twitter
      Places – Facebook, Foursquare Twitter
      Location Games
    • Local Search Pro
      • 4 Sessions – delivered weekly
      • Tutorials, videos, audios, how tos
      • 1st 150 for $99
      • ducttapeu.com/local-search-pro