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Local Online Search for Small Business
 

Local Online Search for Small Business

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5 Step approach for winning in the local search game from John Jantsch at Duct Tape Marketing - you can find out more here - http://www.ducttapeu.com/local-search-pro

5 Step approach for winning in the local search game from John Jantsch at Duct Tape Marketing - you can find out more here - http://www.ducttapeu.com/local-search-pro

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Local Online Search for Small Business Local Online Search for Small Business Presentation Transcript

  • Winning the
    Local Search Game
    A 5-step process for dominating your local search landscape
    • 90% of online commercial searches result in offline bricks and mortar purchases (comScore)
    • 82% of local searchers follow up offline via an in-store visit, phone call or purchase (TMP/comScore)
    • 74% of internet users perform local searches (Kelsey Group)
    • 61% of local searches result in purchases (TMP/comScore)
    • 54% of Americans have substituted the internet and local search for phone books (comScore)
    • 35% of all searches are local (DM News)
  • The Steps
    Make your web pages local friendly
    Build out your local search profiles
    Get proactive in the review game
    Get listed, cited and mentioned
    Spread the local social love
  • Make your web pages local friendly
    Geo Content
    Links and External Anchor Text
    Community resource
    Local Contributors
    Local Landing Pages
  • What makes it geo
    Addresses
    Maps and more
    Meta data
    hcard and snippets
    Local/mobile keywords
  • Geo resources
    Meta Tag –ducttape.me/geotags
    hcard –ducttape.me/hcards
  • Build out your local search profiles
    Claim – Place, Bing, Yahoo
    Keywords, Categories, and Description
    Add Video and Images
    Google Tags and Google Boost
    Rate and Review - Hotpot
  • Build out your local search profiles
    Org name
    Description
    Category (5)
    Service Area
    Images (10), Video (5)
  • Resources
    Google – ducttape.me/placespage
    Bing – ducttape.me/localbing
    Yahoo – ducttape.me/yahoonewbiz
  • Get proactive in the review game
    List, claim, and build
    Use it to make you better
    Monitor profiles
    Get proactive
    Consider advertising
  • Review Sites beyond Search Engines
    Yelp.com – checkin offers
    Insiderpages.com
    Citysearch.com
    Local.com
    MerchantCircle.com
  • Generate Reviews
    Ask for references
    Repurpose and post
    Teach reviewing
    Give reviews - Hotpot
    Hold a review event
  • Get listed, cited and mentioned
    Data compilers
    IYPs
    Memberships
    check my listing – getlisted.org/
  • Get listed, cited and mentioned
    infoUSA
    Localeze
    Universal Business Listings
  • Spread the local social love
    Start a Local Group Online
    Find and Network with Local Bloggers
    Hold Meetups and Tweetups
    Find local leads – 7 ways search Twitter
    Places – Facebook, Foursquare Twitter
    Location Games
  • Local Search Pro
    • 4 Sessions – delivered weekly
    • Tutorials, videos, audios, how tos
    • 1st 150 for $99
    • ducttapeu.com/local-search-pro