Local Online Search for Small Business

Winning the
Local Search Game
A 5-step process for dominating your local search landscape

90% of online commercial searches result in offline bricks and mortar purchases (comScore)
82% of local searchers follow up offline via an in-store visit, phone call or purchase (TMP/comScore)
74% of internet users perform local searches (Kelsey Group)
61% of local searches result in purchases (TMP/comScore)
54% of Americans have substituted the internet and local search for phone books (comScore)
35% of all searches are local (DM News)

The Steps
Make your web pages local friendly
Build out your local search profiles
Get proactive in the review game
Get listed, cited and mentioned
Spread the local social love

Make your web pages local friendly
Geo Content
Links and External Anchor Text
Community resource
Local Contributors
Local Landing Pages

What makes it geo
Addresses
Maps and more
Meta data
hcard and snippets
Local/mobile keywords

Geo resources
Meta Tag –ducttape.me/geotags
hcard –ducttape.me/hcards

Claim – Place, Bing, Yahoo
Keywords, Categories, and Description
Add Video and Images
Google Tags and Google Boost
Rate and Review - Hotpot

Org name
Description
Category (5)
Service Area
Images (10), Video (5)

Resources
Google – ducttape.me/placespage
Bing – ducttape.me/localbing
Yahoo – ducttape.me/yahoonewbiz

Get proactive in the review game
List, claim, and build
Use it to make you better
Monitor profiles
Get proactive
Consider advertising

Review Sites beyond Search Engines
Yelp.com – checkin offers
Insiderpages.com
Citysearch.com
Local.com
MerchantCircle.com

Generate Reviews
Ask for references
Repurpose and post
Teach reviewing
Give reviews - Hotpot
Hold a review event

Data compilers
IYPs
Memberships
check my listing – getlisted.org/

infoUSA
Localeze
Universal Business Listings

Spread the local social love
Start a Local Group Online
Find and Network with Local Bloggers
Hold Meetups and Tweetups
Find local leads – 7 ways search Twitter
Places – Facebook, Foursquare Twitter
Location Games

Local Search Pro
4 Sessions – delivered weekly
Tutorials, videos, audios, how tos
1st 150 for $99
ducttapeu.com/local-search-pro

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Local Online Search for Small Business

by ducttape on Feb 11, 2011

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Local Online Search for Small Business — Presentation Transcript