Local Online Search for Small Business

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5 Step approach for winning in the local search game from John Jantsch at Duct Tape Marketing - you can find out more here - http://www.ducttapeu.com/local-search-pro

5 Step approach for winning in the local search game from John Jantsch at Duct Tape Marketing - you can find out more here - http://www.ducttapeu.com/local-search-pro

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  • 1. Winning the
    Local Search Game
    A 5-step process for dominating your local search landscape
  • 2.
    • 90% of online commercial searches result in offline bricks and mortar purchases (comScore)
    • 3. 82% of local searchers follow up offline via an in-store visit, phone call or purchase (TMP/comScore)
    • 4. 74% of internet users perform local searches (Kelsey Group)
    • 5. 61% of local searches result in purchases (TMP/comScore)
    • 6. 54% of Americans have substituted the internet and local search for phone books (comScore)
    • 7. 35% of all searches are local (DM News)
  • The Steps
    Make your web pages local friendly
    Build out your local search profiles
    Get proactive in the review game
    Get listed, cited and mentioned
    Spread the local social love
  • 8. Make your web pages local friendly
    Geo Content
    Links and External Anchor Text
    Community resource
    Local Contributors
    Local Landing Pages
  • 9. What makes it geo
    Addresses
    Maps and more
    Meta data
    hcard and snippets
    Local/mobile keywords
  • 10. Geo resources
    Meta Tag –ducttape.me/geotags
    hcard –ducttape.me/hcards
  • 11. Build out your local search profiles
    Claim – Place, Bing, Yahoo
    Keywords, Categories, and Description
    Add Video and Images
    Google Tags and Google Boost
    Rate and Review - Hotpot
  • 12.
  • 13. Build out your local search profiles
    Org name
    Description
    Category (5)
    Service Area
    Images (10), Video (5)
  • 14. Resources
    Google – ducttape.me/placespage
    Bing – ducttape.me/localbing
    Yahoo – ducttape.me/yahoonewbiz
  • 15.
  • 16. Get proactive in the review game
    List, claim, and build
    Use it to make you better
    Monitor profiles
    Get proactive
    Consider advertising
  • 17. Review Sites beyond Search Engines
    Yelp.com – checkin offers
    Insiderpages.com
    Citysearch.com
    Local.com
    MerchantCircle.com
  • 18. Generate Reviews
    Ask for references
    Repurpose and post
    Teach reviewing
    Give reviews - Hotpot
    Hold a review event
  • 19. Get listed, cited and mentioned
    Data compilers
    IYPs
    Memberships
    check my listing – getlisted.org/
  • 20.
  • 21. Get listed, cited and mentioned
    infoUSA
    Localeze
    Universal Business Listings
  • 22. Spread the local social love
    Start a Local Group Online
    Find and Network with Local Bloggers
    Hold Meetups and Tweetups
    Find local leads – 7 ways search Twitter
    Places – Facebook, Foursquare Twitter
    Location Games
  • 23. Local Search Pro
    • 4 Sessions – delivered weekly
    • 24. Tutorials, videos, audios, how tos
    • 25. 1st 150 for $99
    • 26. ducttapeu.com/local-search-pro