Insanely Useful Ways to Search Twitter for Marketing
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Insanely Useful Ways to Search Twitter for Marketing

on

  • 4,538 views

John Jantsch of Duct Tape Marketing shows you how to use Twitter and Google to turn up leads and opportunities in Twitter.

John Jantsch of Duct Tape Marketing shows you how to use Twitter and Google to turn up leads and opportunities in Twitter.

Statistics

Views

Total Views
4,538
Views on SlideShare
4,536
Embed Views
2

Actions

Likes
3
Downloads
116
Comments
1

2 Embeds 2

http://us-w1.rockmelt.com 1
http://twitter.com 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • These are slides from Jan12 Webinar for Verizon Small Business - next one is Jan 26th - http://ducttape.me/i5jkJ0
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Insanely Useful Ways to Search Twitter for Marketing Presentation Transcript

  • 1. Verizon Small Business Center Incredibly Useful Ways to Search Twitter for Marketing
  • 2. Deep dive into Twitter search
    • Advanced search
    • Target by occupation
    • Target by bio
    • Target by location
    • New sign-ups
    • Keep up on an industry
    • Competitive eavesdrop
    • Find trending photos
  • 3.  
  • 4. Advanced search search.twitter.com
  • 5. Advanced search search.twitter.com/advanced
  • 6. Advanced search carpet cleaning near:"san diego, ca" within:15mi
  • 7. Google and twitter
    • Short Cuts – (Operators)
    • site:(get your search results for only one website – this would show pages on Duct Tape Marketing with the word referral) – site:ducttapemarketing.com referrals
    • allintitle: (search keywords in page title) – allintitle:public relations
    • allinanchor: (search for link or anchor text) – allinanchor:get more referrals
    • inurl:(restrict search to page URLs) inurl:smallbusiness
    • allintext: (words specified in body text) allintext:duct tape
  • 8. Target by occupation intitle:"attorney* on twitter" site:twitter.com
  • 9. Target by bio intext:"bio * web designer" site:twitter.com
  • 10. Target by location and occupation (intitle:"apartment * on twitter" OR intext:"bio * apartment") intext:"location * TX" site:twitter.com (intitle:"flowers * on twitter" OR intext:"bio * florist") intext:"location * TX" site:twitter.com
  • 11. New sign-ups
  • 12. Keep up on an industry (twitter) "small business" OR entrepreneur OR "start up" filter:links
  • 13. Competitive eavesdropping from:ducttape OR to:ducttape
  • 14. Find trending photos paris twitpic OR ow.ly OR yfrog
  • 15. Find trending photos paris twitpic OR ow.ly OR yfrog
  • 16. Small business email evolution
    • author of Duct Tape Marketing and The Referral Engine
    • Forbes favorite for marketing
    John Jantsch