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How to Create a Social Media Conversion System
How to Create a Social Media Conversion System
How to Create a Social Media Conversion System
How to Create a Social Media Conversion System
How to Create a Social Media Conversion System
How to Create a Social Media Conversion System
How to Create a Social Media Conversion System
How to Create a Social Media Conversion System
How to Create a Social Media Conversion System
How to Create a Social Media Conversion System
How to Create a Social Media Conversion System
How to Create a Social Media Conversion System
How to Create a Social Media Conversion System
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How to Create a Social Media Conversion System

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Steps for converting social media engagement into clients.

Steps for converting social media engagement into clients.

Published in: Self Improvement
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  • 1. Verizon Small Business Center How to Create a Social Media Conversion System
  • 2. The system view <ul><li>Put content out strategically </li></ul><ul><li>Use landing pages </li></ul><ul><li>Make the message match </li></ul><ul><li>“ More” call to action </li></ul><ul><li>Test every element </li></ul><ul><li>Enable sharing </li></ul><ul><li>Personalize follow-up </li></ul>
  • 3. Put content out strategically
  • 4. Advertise the content <ul><li>YouTube </li></ul><ul><li>LinkedIn </li></ul><ul><li>Slideshare </li></ul><ul><li>Facebook </li></ul><ul><li>Flickr </li></ul>
  • 5. Use landing pages for every choice
  • 6. Use landing pages for every choice <ul><li>Unbounce </li></ul><ul><li>SiteTuners </li></ul>
  • 7. Landing pages work <ul><li>One thing </li></ul><ul><li>Make it obvious </li></ul><ul><li>Call to action </li></ul><ul><li>Video </li></ul><ul><li>Test (more on that) </li></ul><ul><li>Make thank you pay </li></ul>
  • 8. Create a ‘get to more’ call to action <ul><li>Friend or Follow </li></ul><ul><li>Capture less give more </li></ul><ul><li>@username </li></ul><ul><li>Need to know path </li></ul>
  • 9. Test every element <ul><li>A/B Tests </li></ul><ul><li>Unbounce </li></ul><ul><li>Optimizely </li></ul><ul><li>Google WS Optimizer </li></ul>
  • 10. Enable sharing
  • 11. Personalize follow-up
  • 12. Personalize follow-up <ul><li>Social CRM </li></ul><ul><li>Klout </li></ul><ul><li>Send Pepper (pURL) </li></ul>
  • 13. Small business email evolution <ul><li>author of Duct Tape Marketing and The Referral Engine </li></ul><ul><li>Forbes favorite for marketing </li></ul>John Jantsch

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