How to Create a Social Media Conversion System
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How to Create a Social Media Conversion System

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Steps for converting social media engagement into clients.

Steps for converting social media engagement into clients.

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How to Create a Social Media Conversion System How to Create a Social Media Conversion System Presentation Transcript

  • Verizon Small Business Center How to Create a Social Media Conversion System
  • The system view
    • Put content out strategically
    • Use landing pages
    • Make the message match
    • “ More” call to action
    • Test every element
    • Enable sharing
    • Personalize follow-up
  • Put content out strategically
  • Advertise the content
    • YouTube
    • LinkedIn
    • Slideshare
    • Facebook
    • Flickr
  • Use landing pages for every choice
  • Use landing pages for every choice
    • Unbounce
    • SiteTuners
  • Landing pages work
    • One thing
    • Make it obvious
    • Call to action
    • Video
    • Test (more on that)
    • Make thank you pay
  • Create a ‘get to more’ call to action
    • Friend or Follow
    • Capture less give more
    • @username
    • Need to know path
  • Test every element
    • A/B Tests
    • Unbounce
    • Optimizely
    • Google WS Optimizer
  • Enable sharing
  • Personalize follow-up
  • Personalize follow-up
    • Social CRM
    • Klout
    • Send Pepper (pURL)
  • Small business email evolution
    • author of Duct Tape Marketing and The Referral Engine
    • Forbes favorite for marketing
    John Jantsch