Your SlideShare is downloading. ×
0
How to Create a Social Media Conversion System
How to Create a Social Media Conversion System
How to Create a Social Media Conversion System
How to Create a Social Media Conversion System
How to Create a Social Media Conversion System
How to Create a Social Media Conversion System
How to Create a Social Media Conversion System
How to Create a Social Media Conversion System
How to Create a Social Media Conversion System
How to Create a Social Media Conversion System
How to Create a Social Media Conversion System
How to Create a Social Media Conversion System
How to Create a Social Media Conversion System
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

How to Create a Social Media Conversion System

2,338

Published on

Steps for converting social media engagement into clients.

Steps for converting social media engagement into clients.

Published in: Self Improvement
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,338
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
37
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Verizon Small Business Center How to Create a Social Media Conversion System
  • 2. The system view
    • Put content out strategically
    • Use landing pages
    • Make the message match
    • “ More” call to action
    • Test every element
    • Enable sharing
    • Personalize follow-up
  • 3. Put content out strategically
  • 4. Advertise the content
    • YouTube
    • LinkedIn
    • Slideshare
    • Facebook
    • Flickr
  • 5. Use landing pages for every choice
  • 6. Use landing pages for every choice
    • Unbounce
    • SiteTuners
  • 7. Landing pages work
    • One thing
    • Make it obvious
    • Call to action
    • Video
    • Test (more on that)
    • Make thank you pay
  • 8. Create a ‘get to more’ call to action
    • Friend or Follow
    • Capture less give more
    • @username
    • Need to know path
  • 9. Test every element
    • A/B Tests
    • Unbounce
    • Optimizely
    • Google WS Optimizer
  • 10. Enable sharing
  • 11. Personalize follow-up
  • 12. Personalize follow-up
    • Social CRM
    • Klout
    • Send Pepper (pURL)
  • 13. Small business email evolution
    • author of Duct Tape Marketing and The Referral Engine
    • Forbes favorite for marketing
    John Jantsch

×