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Transcript

  • 1. Verizon Small Business Center How to Create a Social Media Conversion System
  • 2. The system view
    • Put content out strategically
    • Use landing pages
    • Make the message match
    • “ More” call to action
    • Test every element
    • Enable sharing
    • Personalize follow-up
  • 3. Put content out strategically
  • 4. Advertise the content
    • YouTube
    • LinkedIn
    • Slideshare
    • Facebook
    • Flickr
  • 5. Use landing pages for every choice
  • 6. Use landing pages for every choice
    • Unbounce
    • SiteTuners
  • 7. Landing pages work
    • One thing
    • Make it obvious
    • Call to action
    • Video
    • Test (more on that)
    • Make thank you pay
  • 8. Create a ‘get to more’ call to action
    • Friend or Follow
    • Capture less give more
    • @username
    • Need to know path
  • 9. Test every element
    • A/B Tests
    • Unbounce
    • Optimizely
    • Google WS Optimizer
  • 10. Enable sharing
  • 11. Personalize follow-up
  • 12. Personalize follow-up
    • Social CRM
    • Klout
    • Send Pepper (pURL)
  • 13. Small business email evolution
    • author of Duct Tape Marketing and The Referral Engine
    • Forbes favorite for marketing
    John Jantsch