Verizon Small Business Center How to Create a Social Media Conversion System
The system view <ul><li>Put content out strategically </li></ul><ul><li>Use landing pages </li></ul><ul><li>Make the messa...
Put content out strategically
Advertise the content <ul><li>YouTube </li></ul><ul><li>LinkedIn </li></ul><ul><li>Slideshare </li></ul><ul><li>Facebook <...
Use landing pages for every choice
Use landing pages for every choice <ul><li>Unbounce </li></ul><ul><li>SiteTuners </li></ul>
Landing pages work <ul><li>One thing </li></ul><ul><li>Make it obvious </li></ul><ul><li>Call to action </li></ul><ul><li>...
Create a ‘get to more’ call to action <ul><li>Friend or Follow </li></ul><ul><li>Capture less give more </li></ul><ul><li>...
Test every element <ul><li>A/B Tests </li></ul><ul><li>Unbounce </li></ul><ul><li>Optimizely </li></ul><ul><li>Google WS O...
Enable sharing
Personalize follow-up
Personalize follow-up <ul><li>Social CRM </li></ul><ul><li>Klout </li></ul><ul><li>Send Pepper (pURL) </li></ul>
Small business email evolution <ul><li>author of  Duct Tape Marketing  and   The Referral Engine </li></ul><ul><li>Forbes ...
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How to Create a Social Media Conversion System

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Steps for converting social media engagement into clients.

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How to Create a Social Media Conversion System

  1. 1. Verizon Small Business Center How to Create a Social Media Conversion System
  2. 2. The system view <ul><li>Put content out strategically </li></ul><ul><li>Use landing pages </li></ul><ul><li>Make the message match </li></ul><ul><li>“ More” call to action </li></ul><ul><li>Test every element </li></ul><ul><li>Enable sharing </li></ul><ul><li>Personalize follow-up </li></ul>
  3. 3. Put content out strategically
  4. 4. Advertise the content <ul><li>YouTube </li></ul><ul><li>LinkedIn </li></ul><ul><li>Slideshare </li></ul><ul><li>Facebook </li></ul><ul><li>Flickr </li></ul>
  5. 5. Use landing pages for every choice
  6. 6. Use landing pages for every choice <ul><li>Unbounce </li></ul><ul><li>SiteTuners </li></ul>
  7. 7. Landing pages work <ul><li>One thing </li></ul><ul><li>Make it obvious </li></ul><ul><li>Call to action </li></ul><ul><li>Video </li></ul><ul><li>Test (more on that) </li></ul><ul><li>Make thank you pay </li></ul>
  8. 8. Create a ‘get to more’ call to action <ul><li>Friend or Follow </li></ul><ul><li>Capture less give more </li></ul><ul><li>@username </li></ul><ul><li>Need to know path </li></ul>
  9. 9. Test every element <ul><li>A/B Tests </li></ul><ul><li>Unbounce </li></ul><ul><li>Optimizely </li></ul><ul><li>Google WS Optimizer </li></ul>
  10. 10. Enable sharing
  11. 11. Personalize follow-up
  12. 12. Personalize follow-up <ul><li>Social CRM </li></ul><ul><li>Klout </li></ul><ul><li>Send Pepper (pURL) </li></ul>
  13. 13. Small business email evolution <ul><li>author of Duct Tape Marketing and The Referral Engine </li></ul><ul><li>Forbes favorite for marketing </li></ul>John Jantsch
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