• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
How to Create a Social Media Conversion System
 

How to Create a Social Media Conversion System

on

  • 2,470 views

Steps for converting social media engagement into clients.

Steps for converting social media engagement into clients.

Statistics

Views

Total Views
2,470
Views on SlideShare
2,465
Embed Views
5

Actions

Likes
1
Downloads
37
Comments
0

4 Embeds 5

http://twitter.com 2
http://www.onlydoo.com 1
http://paper.li 1
https://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    How to Create a Social Media Conversion System How to Create a Social Media Conversion System Presentation Transcript

    • Verizon Small Business Center How to Create a Social Media Conversion System
    • The system view
      • Put content out strategically
      • Use landing pages
      • Make the message match
      • “ More” call to action
      • Test every element
      • Enable sharing
      • Personalize follow-up
    • Put content out strategically
    • Advertise the content
      • YouTube
      • LinkedIn
      • Slideshare
      • Facebook
      • Flickr
    • Use landing pages for every choice
    • Use landing pages for every choice
      • Unbounce
      • SiteTuners
    • Landing pages work
      • One thing
      • Make it obvious
      • Call to action
      • Video
      • Test (more on that)
      • Make thank you pay
    • Create a ‘get to more’ call to action
      • Friend or Follow
      • Capture less give more
      • @username
      • Need to know path
    • Test every element
      • A/B Tests
      • Unbounce
      • Optimizely
      • Google WS Optimizer
    • Enable sharing
    • Personalize follow-up
    • Personalize follow-up
      • Social CRM
      • Klout
      • Send Pepper (pURL)
    • Small business email evolution
      • author of Duct Tape Marketing and The Referral Engine
      • Forbes favorite for marketing
      John Jantsch