Your SlideShare is downloading. ×
Co-creating Know, Like and Trust
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Co-creating Know, Like and Trust

1,333
views

Published on

Trust today is found at the Intersection of hi tech and hi touch.

Trust today is found at the Intersection of hi tech and hi touch.

Published in: Business, Technology

0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,333
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
32
Comments
0
Likes
3
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Co-Creating Know, Like, and Trust John Jantsch Duct Tape Marketing
  • 2. Consider this definition of marketing know, like, trust
  • 3. Internet has changed everything
  • 4. Today? Technology to co-create know, like, trust
  • 5. “ The more technology we introduce into our lives, the more we seek a hi touch balance , a human ballast.” John Naisbitt 1982
  • 6. Today trust is built when value is co-created at the of hi tech, hi touch intersection
  • 7. trust technology engagement tr t e = +
  • 8. I wish I could create deeper relationships with strategic partners 1 I wish I could capture my customer success stories and testimonials 2 I wish I could create an innovation that helped me clearly stand out 3
  • 9. I wish I could create deeper relationships with strategic partners 1 Create a formal technology platform
  • 10. I wish I could capture my customer success stories and testimonials 2 Make it a game worth playing
  • 11. I wish I could create an innovation that helped me clearly stand out 3 Help me not do something I hate Joanna Van Vleck The Trunk Club Trunkclub.com
  • 12. Where’s your Intersection ?

×