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Co-creating Know, Like and Trust
 

Co-creating Know, Like and Trust

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Trust today is found at the Intersection of hi tech and hi touch.

Trust today is found at the Intersection of hi tech and hi touch.

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    Co-creating Know, Like and Trust Co-creating Know, Like and Trust Presentation Transcript

    • Co-Creating Know, Like, and Trust John Jantsch Duct Tape Marketing
    • Consider this definition of marketing know, like, trust
    • Internet has changed everything
    • Today? Technology to co-create know, like, trust
    • “ The more technology we introduce into our lives, the more we seek a hi touch balance , a human ballast.” John Naisbitt 1982
    • Today trust is built when value is co-created at the of hi tech, hi touch intersection
    • trust technology engagement tr t e = +
    • I wish I could create deeper relationships with strategic partners 1 I wish I could capture my customer success stories and testimonials 2 I wish I could create an innovation that helped me clearly stand out 3
    • I wish I could create deeper relationships with strategic partners 1 Create a formal technology platform
    • I wish I could capture my customer success stories and testimonials 2 Make it a game worth playing
    • I wish I could create an innovation that helped me clearly stand out 3 Help me not do something I hate Joanna Van Vleck The Trunk Club Trunkclub.com
    • Where’s your Intersection ?