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Co-Creating Know, Like, and  Trust   John Jantsch Duct Tape Marketing
Consider this definition of marketing know, like, trust
Internet has  changed  everything
Today? Technology to  co-create    know, like, trust
“ The more  technology  we introduce    into our lives, the more we seek a    hi touch balance , a human ballast.” John Na...
Today trust is built when value is  co-created at the    of hi tech,   hi touch intersection
trust  technology  engagement tr t e = +
I wish I could create deeper relationships with strategic partners 1 I wish I could capture my customer success stories an...
I wish I could create deeper relationships with strategic partners 1 Create a formal technology platform
I wish I could capture my customer success stories and testimonials 2 Make it a game worth playing
I wish I could create an innovation that helped me clearly stand out 3 Help me not do something I hate Joanna Van Vleck Th...
Where’s your Intersection ?
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Co-creating Know, Like and Trust

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Trust today is found at the Intersection of hi tech and hi touch.

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Transcript of "Co-creating Know, Like and Trust"

  1. 1. Co-Creating Know, Like, and Trust John Jantsch Duct Tape Marketing
  2. 2. Consider this definition of marketing know, like, trust
  3. 3. Internet has changed everything
  4. 4. Today? Technology to co-create know, like, trust
  5. 5. “ The more technology we introduce into our lives, the more we seek a hi touch balance , a human ballast.” John Naisbitt 1982
  6. 6. Today trust is built when value is co-created at the of hi tech, hi touch intersection
  7. 7. trust technology engagement tr t e = +
  8. 8. I wish I could create deeper relationships with strategic partners 1 I wish I could capture my customer success stories and testimonials 2 I wish I could create an innovation that helped me clearly stand out 3
  9. 9. I wish I could create deeper relationships with strategic partners 1 Create a formal technology platform
  10. 10. I wish I could capture my customer success stories and testimonials 2 Make it a game worth playing
  11. 11. I wish I could create an innovation that helped me clearly stand out 3 Help me not do something I hate Joanna Van Vleck The Trunk Club Trunkclub.com
  12. 12. Where’s your Intersection ?
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