Building a Booming Business in a Busted Economy

Crea%ng a Business Boom During an Economic Bust John Jantsch – Duct Tape Marke%ng Images: iStockphoto.com

Objec%ves today •  Inspire •  Mo%vate •  Give ac%on steps •  Introduce a solu%on

The Natural Advantages of Small Business in Down Market •  Focus •  Reach •  Transform •  Partner •  Automate

Get Closer to Your Customers

Get Closer to Your Customers •  Call 5/day and thank them •  Admit you’re slower •  Segment them •  Bring them together •  Create a marke%ng board

Repackage Your Oﬀerings

Repackage Your Offerings •  Do something talkable •  Add value before discounts •  Create offers to act now •  Offer low cost alterna%ves •  Partner for advanced packages

Build a BePer Network

Build a BePer Network •  Fill your gaps •  Make referrals daily •  Automate customer tes%monials •  Create co‐brand promo%ons •  Oﬀer employees referral bonuses

Convert More Leads

Convert More Leads •  Get out of the oﬃce •  Use web conferencing ‐ iLinc •  Add a surprise •  Fix your follow‐up •  Buy wholesale adver%sing •  Find and reac%vate past customers •  Teach your customer how to get value

Use Social Media for Good

Use Social Media for Good •  Start a blog – WordPress.org •  Create a network blog •  Use RSS to get bePer – Google Alerts •  Find talent ‐ LinkedIn •  Find partners – twiPer •  Create buzz – PRWeb.com hPp://smallbusiness.oﬃcelive.com/socialmedia/ebook

Invest in Accountability

Invest in Accountability •  Start a mastermind group •  Track your %me •  Create an internal board •  Hire a coach

What if . . . •  Get accountability of coach •  24/7 proven tools for staﬀ •  The %me and space to do it

And . . . •  It was ongoing and sustainable •  low monthly ﬁxed cost

Introducing . . . Duct Tape Marke5ng EXCELerator

EXCELerator is . . . •  Annual program that combines training, accountability, ac%on and results. •  Low‐cost program that keeps organiza%ons focused on marke%ng •  Marke%ng for everyone in the organiza%on

You get your own DTM coach •  Unlimited email support •  Quarterly 1‐on‐1 sessions •  Monthly training tutorials

Access to resources and experts •  Duct Tape University •  Exclusive members only sessions •  Live chat session with John •  Network with par%cipants •  Special deals and trials from partners

Marke5ng Ac5on Retreat •  3 days in the Rockies •  PR, email, adver%sing •  Internet, social media •  Design, presenta%ons •  Marke%ng materials

EXCELerator Ac5on Retreat

EXCELerator Investment •  $599/mo for 12 months •  includes all beneﬁts •  3‐day retreat (except travel and lodging)

EXCELerator Now! •  What changes if you don’t? •  4 session marke%ng strategy w/UMS and MPP so?ware $2500 •  Aﬃliate Fee Promo ‐ $50/mo

EXCELerator How! •  Midnight Mon Jan 12th deals end •  www.ducPapemarke%ngexcelerator.com •  30 min discovery session with your coach •  email john@ducPapemarke%ng.com

Building a Booming Business in a Busted Economy

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