Ducksboard - Building an Internet startup in Spain (from a coder's point of view)

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Talk by @aitorciki at BcnDevCon'11.

Published in: Technology, Business

Ducksboard - Building an Internet startup in Spain (from a coder's point of view)

  1. 1. Ducksboardbuilding an Internet startup in Spain (from a coders point of view) aitor@ducksboard.com @aitorciki on twitter
  2. 2. What is Ducksboard?
  3. 3. What is Ducksboard?● its a web-based dashboard...
  4. 4. What is Ducksboard?● its a web-based dashboard...● to display SaaS / your own metrics...
  5. 5. What is Ducksboard?● its a web-based dashboard...● to display SaaS / your own metrics...● with heavy focus on UX...
  6. 6. What is Ducksboard?● its a web-based dashboard...● to display SaaS / your own metrics...● with heavy focus on UX...● huge bet on REAL real-time updates...
  7. 7. What is Ducksboard?● its a web-based dashboard...● to display SaaS / your own metrics...● with heavy focus on UX...● huge bet on REAL real-time updates...● and much more in the near future!
  8. 8. Who are we?
  9. 9. Who are we? Diego Mariño Serial Entrepreneur, CEO ● proudly dropped out from CS and MBA! ● Abiquo founder ($15M in international funding)
  10. 10. Who are we? Diego Mariño Serial Entrepreneur, CEO ● proudly dropped out from CS and MBA! ● Abiquo founder ($15M in international funding) Jan Urbański Database Guru, CTO ● PostgreSQL contributor superpowers! ● Core Team leader at Flumotion
  11. 11. Who are we? Diego Mariño Serial Entrepreneur, CEO ● proudly dropped out from CS and MBA! ● Abiquo founder ($15M in international funding) Jan Urbański Database Guru, CTO ● PostgreSQL contributor superpowers! ● Core Team leader at Flumotion Aitor Guevara A nice guy..., CTO ● link between Diego and Jan ● Web Team leader at Flumotion
  12. 12. Why starting a company?
  13. 13. Why starting a company?● we all were in the same place at the same time
  14. 14. Why starting a company?● we all were in the same place at the same time● Jan and Aitor wanted to change jobs
  15. 15. Why starting a company?● we all were in the same place at the same time● Jan and Aitor wanted to change jobs● we were looking for our ideal company...
  16. 16. Why starting a company?● we all were in the same place at the same time● Jan and Aitor wanted to change jobs● we were looking for our ideal company...● … which didnt seem to exist!
  17. 17. Why starting a company?● we all were in the same place at the same time● Jan and Aitor wanted to change jobs● we were looking for our ideal company...● … which didnt seem to exist!● we had the money to back an adventure :)
  18. 18. The principles
  19. 19. The principles● lean startup (iterate fast, validate, MVP)
  20. 20. The principles● lean startup (iterate fast, validate, MVP)● small team
  21. 21. The principles● lean startup (iterate fast, validate, MVP)● small team● build a culture of transparency
  22. 22. The principles● lean startup (iterate fast, validate, MVP)● small team● build a culture of transparency● competition? be better!
  23. 23. The principles● lean startup (iterate fast, validate, MVP)● small team● build a culture of transparency● competition? be better!● keep it fun, for fucks sake
  24. 24. The USA incubators chronicles
  25. 25. The USA incubators chronicles● Y Combinator...
  26. 26. The USA incubators chronicles● Y Combinator... rejected
  27. 27. The USA incubators chronicles● Y Combinator... rejected● TechStars NYC...
  28. 28. The USA incubators chronicles● Y Combinator... rejected● TechStars NYC... rejected
  29. 29. The USA incubators chronicles● Y Combinator... rejected● TechStars NYC... rejected● AngelPad...
  30. 30. The USA incubators chronicles● Y Combinator... rejected● TechStars NYC... rejected● AngelPad... rejected
  31. 31. The USA incubators chronicles● Y Combinator... rejected● TechStars NYC... rejected● AngelPad... rejected● SeedCamp...
  32. 32. The USA incubators chronicles● Y Combinator... rejected● TechStars NYC... rejected● AngelPad... rejected● SeedCamp... finalists
  33. 33. The USA incubators chronicles● Y Combinator... rejected● TechStars NYC... rejected● AngelPad... rejected● SeedCamp... finalists
  34. 34. Launch early!
  35. 35. Launch early!● private beta after ~4 months
  36. 36. Launch early!● private beta after ~4 months● 3.5K users / 8K beta subscriptions
  37. 37. Launch early!● private beta after ~4 months● 3.5K users / 8K beta subscriptions● 10K widgets
  38. 38. Launch early!● private beta after ~4 months● 3.5K users / 8K beta subscriptions● 10K widgets● lots of spotted bugs and feedback
  39. 39. Launch early!● private beta after ~4 months● 3.5K users / 8K beta subscriptions● 10K widgets● lots of spotted bugs and feedback● but some drawbacks too!
  40. 40. Seed funding
  41. 41. Seed funding● many Internet investors in Spain
  42. 42. Seed funding● many Internet investors in Spain● the MBA-paradox
  43. 43. Seed funding● many Internet investors in Spain● the MBA-paradox● terms are everything!
  44. 44. Seed funding● many Internet investors in Spain● the MBA-paradox● terms are everything!● choose well
  45. 45. Grow the team
  46. 46. Grow the team● pending work accumulates
  47. 47. Grow the team● all commits: 2195● commits on weekends: 612● commits between 22:00 and 6:00: 332● off-hours commit ratio: 43.01%
  48. 48. Grow the team● pending work accumulates● learn to delegate
  49. 49. Grow the team● pending work accumulates● learn to delegate● hire someone you can trust
  50. 50. Grow the team● pending work accumulates● learn to delegate● hire someone you can trust● integrate and motivate!
  51. 51. Build a culture!
  52. 52. Build a culture!● measure your success
  53. 53. Build a culture!● measure your success● replenish vital forces
  54. 54. Build a culture!● measure your success● replenish vital forces● work hard
  55. 55. Build a culture!● measure your success● replenish vital forces● work hard● take pride in what you do :)
  56. 56. And thats it! Questions?
  57. 57. Thanks for listening!Get yours at ducksboard.com!

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