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Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
Ducksboard - Building an Internet startup in Spain (from a coder's point of view)
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Ducksboard - Building an Internet startup in Spain (from a coder's point of view)

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Talk by @aitorciki at BcnDevCon'11.

Talk by @aitorciki at BcnDevCon'11.

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  • 1. Ducksboardbuilding an Internet startup in Spain (from a coders point of view) aitor@ducksboard.com @aitorciki on twitter
  • 2. What is Ducksboard?
  • 3. What is Ducksboard?● its a web-based dashboard...
  • 4. What is Ducksboard?● its a web-based dashboard...● to display SaaS / your own metrics...
  • 5. What is Ducksboard?● its a web-based dashboard...● to display SaaS / your own metrics...● with heavy focus on UX...
  • 6. What is Ducksboard?● its a web-based dashboard...● to display SaaS / your own metrics...● with heavy focus on UX...● huge bet on REAL real-time updates...
  • 7. What is Ducksboard?● its a web-based dashboard...● to display SaaS / your own metrics...● with heavy focus on UX...● huge bet on REAL real-time updates...● and much more in the near future!
  • 8. Who are we?
  • 9. Who are we? Diego Mariño Serial Entrepreneur, CEO ● proudly dropped out from CS and MBA! ● Abiquo founder ($15M in international funding)
  • 10. Who are we? Diego Mariño Serial Entrepreneur, CEO ● proudly dropped out from CS and MBA! ● Abiquo founder ($15M in international funding) Jan Urbański Database Guru, CTO ● PostgreSQL contributor superpowers! ● Core Team leader at Flumotion
  • 11. Who are we? Diego Mariño Serial Entrepreneur, CEO ● proudly dropped out from CS and MBA! ● Abiquo founder ($15M in international funding) Jan Urbański Database Guru, CTO ● PostgreSQL contributor superpowers! ● Core Team leader at Flumotion Aitor Guevara A nice guy..., CTO ● link between Diego and Jan ● Web Team leader at Flumotion
  • 12. Why starting a company?
  • 13. Why starting a company?● we all were in the same place at the same time
  • 14. Why starting a company?● we all were in the same place at the same time● Jan and Aitor wanted to change jobs
  • 15. Why starting a company?● we all were in the same place at the same time● Jan and Aitor wanted to change jobs● we were looking for our ideal company...
  • 16. Why starting a company?● we all were in the same place at the same time● Jan and Aitor wanted to change jobs● we were looking for our ideal company...● … which didnt seem to exist!
  • 17. Why starting a company?● we all were in the same place at the same time● Jan and Aitor wanted to change jobs● we were looking for our ideal company...● … which didnt seem to exist!● we had the money to back an adventure :)
  • 18. The principles
  • 19. The principles● lean startup (iterate fast, validate, MVP)
  • 20. The principles● lean startup (iterate fast, validate, MVP)● small team
  • 21. The principles● lean startup (iterate fast, validate, MVP)● small team● build a culture of transparency
  • 22. The principles● lean startup (iterate fast, validate, MVP)● small team● build a culture of transparency● competition? be better!
  • 23. The principles● lean startup (iterate fast, validate, MVP)● small team● build a culture of transparency● competition? be better!● keep it fun, for fucks sake
  • 24. The USA incubators chronicles
  • 25. The USA incubators chronicles● Y Combinator...
  • 26. The USA incubators chronicles● Y Combinator... rejected
  • 27. The USA incubators chronicles● Y Combinator... rejected● TechStars NYC...
  • 28. The USA incubators chronicles● Y Combinator... rejected● TechStars NYC... rejected
  • 29. The USA incubators chronicles● Y Combinator... rejected● TechStars NYC... rejected● AngelPad...
  • 30. The USA incubators chronicles● Y Combinator... rejected● TechStars NYC... rejected● AngelPad... rejected
  • 31. The USA incubators chronicles● Y Combinator... rejected● TechStars NYC... rejected● AngelPad... rejected● SeedCamp...
  • 32. The USA incubators chronicles● Y Combinator... rejected● TechStars NYC... rejected● AngelPad... rejected● SeedCamp... finalists
  • 33. The USA incubators chronicles● Y Combinator... rejected● TechStars NYC... rejected● AngelPad... rejected● SeedCamp... finalists
  • 34. Launch early!
  • 35. Launch early!● private beta after ~4 months
  • 36. Launch early!● private beta after ~4 months● 3.5K users / 8K beta subscriptions
  • 37. Launch early!● private beta after ~4 months● 3.5K users / 8K beta subscriptions● 10K widgets
  • 38. Launch early!● private beta after ~4 months● 3.5K users / 8K beta subscriptions● 10K widgets● lots of spotted bugs and feedback
  • 39. Launch early!● private beta after ~4 months● 3.5K users / 8K beta subscriptions● 10K widgets● lots of spotted bugs and feedback● but some drawbacks too!
  • 40. Seed funding
  • 41. Seed funding● many Internet investors in Spain
  • 42. Seed funding● many Internet investors in Spain● the MBA-paradox
  • 43. Seed funding● many Internet investors in Spain● the MBA-paradox● terms are everything!
  • 44. Seed funding● many Internet investors in Spain● the MBA-paradox● terms are everything!● choose well
  • 45. Grow the team
  • 46. Grow the team● pending work accumulates
  • 47. Grow the team● all commits: 2195● commits on weekends: 612● commits between 22:00 and 6:00: 332● off-hours commit ratio: 43.01%
  • 48. Grow the team● pending work accumulates● learn to delegate
  • 49. Grow the team● pending work accumulates● learn to delegate● hire someone you can trust
  • 50. Grow the team● pending work accumulates● learn to delegate● hire someone you can trust● integrate and motivate!
  • 51. Build a culture!
  • 52. Build a culture!● measure your success
  • 53. Build a culture!● measure your success● replenish vital forces
  • 54. Build a culture!● measure your success● replenish vital forces● work hard
  • 55. Build a culture!● measure your success● replenish vital forces● work hard● take pride in what you do :)
  • 56. And thats it! Questions?
  • 57. Thanks for listening!Get yours at ducksboard.com!

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