Music band promotion on Facebook
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
5,228
On Slideshare
5,226
From Embeds
2
Number of Embeds
1

Actions

Shares
Downloads
69
Comments
0
Likes
2

Embeds 2

http://bitly.com 2

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Music Connecting to Music Fans with Facebook The Opportunity If you are a music artist or a band, Facebook can help you connect with current fans and grow your fan base quickly and easily. • Over 400 million global users are active on Facebook every month • One-third of Facebook users are a fan of at least one music artist or band Page • Average user becomes a fan of 4 Pages each month The following guide provides an overview and practical tips for bands and artists interested in using Facebook. Links are featured throughout the guide to help explore a specific feature or product. A list of online resources is included at the end of the guide to keep you connected to the latest from Facebook. On Facebook: Getting Started is Easy The first step to connecting with fans is to create your band’s official presence via a Facebook Page. Pages are a free product for organizations, public figures and bands to connect with fans in an official, public manner. You can create and maintain a Facebook Page for your band from your personal account. If you don’t have a Page yet, please consult our detailed Pages Manual to get step-by-step instructions to create yours. Pages Manual Facebook Pages Manual offers step-by-step instructions to create a Page in minutes. Download it at facebook.com/influencers under “Resources”. Visit www.facebook.com/influencers for more tips and updates. Facebook Guide | 1
  • 2. Music Tips to Help You Connect Once you’ve set up your band or artist Page, check out the following tips and examples to create an optimal experience for fans to connect with your band. 1. Be Personal, Not Promotional People become fans of bands on Facebook because they love the music and want to connect to the true band members. Whenever possible, share updates directly from the artist or band. • Use a first person vs. third person voice to show fans you are active on the page and encourage them to post feedback and comments. See example below. • Share everyday stories to bring fans closer to you: a tough day traveling, a fun outing with friends or family, etc. Tip #1: Be Personal, Not Promotional Bon Jovi Jon Bon Jovi posts authentic updates directly to fans and shares his excitement about the current tour. Visit www.facebook.com/influencers for more tips and updates. Facebook Guide | 2
  • 3. Music Tips to Help You Connect 2. Create Content Worth Sharing Sharing behind-the-scenes updates and content gives fans a feeling of exclusivity by being connected to their favorite band on Facebook. Photos, Video and other content can go viral quickly as they attract more “like” and “comment” interactions, which then spread to friends of fans, attracting new fans. For instance, bands can: • Upload candid photos of you and other band members at rehearsal, on the road or even just relaxing to give fans a day in the life. • Share a new song via the Music Player Application and ask fans to comment and post to their own profiles to share with friends. • Encourage fans to take photos and videos from your concerts and upload them to Fan Albums on your page. See example below. Tip #2: Create Content Worth Sharing Lenny Kravitz Lenny Kravitz took photos of fans from the stage and asked them to tag themselves, setting off a viral chain after every concert. Visit www.facebook.com/influencers for more tips and updates. Facebook Guide | 3
  • 4. Music Tips to Help You Connect 3. Join the Conversation Facebook is a culture of conversations—bands have a great opportunity to get immediate feedback on a new album or tour. Here are some tips to starting the conversation on your Page. • Ask fans a question now and then in your status update, instead of only posting statements about your activities, the new album or tour announcement. See example below. • Show you’re listening by making a comment among the other fan posts. • Re-post or highlight previous fan content you find interesting, such as a fan’s tattoo of your band logo. 4. Use Tools to Increase Relevance Facebook Pages offer great tools to help you get closer to fans. • Target your updates geographically when you have tour news to share and let fans know the gig in their area is important to you. • Review Page Insights to see where fans are from and discover new cities for your next tour. • Give fans a taste of life on the road by posting mobile updates with photos and videos directly from your phone to your Page. See example below. Tip #3: Join the Conversation Tip #4: Use Tools to Increase Relevance Perry Farrell Perry Farrell asks fans for shopping tips in Brisbane Slash before he headed on tour with Jane’s Addiction. Slash uses SMS to update his fans. Visit www.facebook.com/influencers for more tips and updates. Facebook Guide | 4
  • 5. Music Grow Your Connections Once you’ve created optimal content and updates on your Page, here are some tips for promoting your Page to grow your audience. • Promote the Username for your band page everywhere: at every concert, email lists, fan clubs, print/broadcast/outdoor advertising, newsletters and more. • Add a Like Box to your band’s website so visitors can instantly connect to your Page without leaving your site. See example below. • Encourage fans to add a Like Badge to their blog or website to show their connection to your band on Facebook. See example below. • Run Facebook Ads targeted to fans of similar bands or in an upcoming tour city to convert them as fans. Like Box Example Like Badge Example Visit www.facebook.com/influencers for more tips and updates. Facebook Guide | 5
  • 6. Music Make your site social Now you can connect with your fans across the web, with Facebook social plugins. Using these powerful tools, you can create social and personalized experiences on your website. Below are a few key tools to consider adding to your site. Like Button: The Like button lets users share pages from your site back to their Facebook profile with one click. See example below. Recommendations: The Recommendations plugin gives users personalized suggestions for pages on your site they might like. Activity Feed: The Activity Feed plugin shows users what their friends are doing on your site through likes and comments. Discover all of Facebook’s social plugins here and explore the easy ways to add Facebook to your site. Like Button Example Pandora Pandora gives users the ability to like artists’ bios, and see which friends have liked it too. This approach would translate well for any public figure. Visit www.facebook.com/influencers for more tips and updates. Facebook Guide | 6
  • 7. Music Resources Learn more tips and best practices for bands and public figures http:/www.facebook.com/influencers Get the latest updates on Facebook Pages product news http://www.facebook.com/facebookpages Explore how other sites integrate Facebook via social plugins http://developers.facebook.com/showcase Learn how to create affordable ads on Facebook and reach your exact audience http://www.facebook.com/advertising/ Connect with Facebook’s official Page for the latest company updates http://www.facebook.com/facebook Use the Facebook Help Center to get answers on specific products and features http://www.facebook.com/help Visit www.facebook.com/influencers for more tips and updates. Facebook Guide | 7