CASE STUDIES
Wednesday, August 21, 13
HubSpot’s ROCKET SHIP
Wednesday, August 21, 13
HubSpot’s ROCKET SHIP
Wednesday, August 21, 13
Wednesday, August 21, 13
Wednesday, August 21, 13
2%
Public Cloud
Instances Fail
OPERATIONAL COSTS MATTER
Wednesday, August 21, 13
2% 20%
Public Cloud
Instances Fail
Instance
Turnover
OPERATIONAL COSTS MATTER
Wednesday, August 21, 13
99.99%
WE NEEDED MORE RELIABILITY
Target Up Time
Wednesday, August 21, 13
Wednesday, August 21, 13
Wednesday, August 21, 13
Wednesday, August 21, 13
Wednesday, August 21, 13
BETTING ON
Wednesday, August 21, 13
Diablo
9
11/2011
108 Cores
0.9TB RAM
BETTING ON
Wednesday, August 21, 13
Diablo Essex
169
11/2011 8/2012
108 Cores
0.9TB RAM
224 Cores
1.8TB RAM
BETTING ON
Wednesday, August 21, 13
Diablo Essex Folsom
166169
11/2011 8/2012
1/2013
108 Cores
0.9TB RAM
224 Cores
1.8TB RAM
2004 Cores
21TB RAM
BETTING ON
We...
GRIZZLY
Wednesday, August 21, 13
Public Cloud
Wednesday, August 21, 13
Private CloudPublic Cloud
+
Wednesday, August 21, 13
Private CloudPublic Cloud Bare Metal
+ +
Wednesday, August 21, 13
Image Parity
Wednesday, August 21, 13
Wednesday, August 21, 13
Bare-
metalPublic Private
Wednesday, August 21, 13
EFFICIENCY!
Wednesday, August 21, 13
4x
INCREASE IN
EFFICIENCY
Efficiency in the
Same Workloads
Wednesday, August 21, 13
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HubSpot Case Study

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HubSpot Case Study

  1. 1. CASE STUDIES Wednesday, August 21, 13
  2. 2. HubSpot’s ROCKET SHIP Wednesday, August 21, 13
  3. 3. HubSpot’s ROCKET SHIP Wednesday, August 21, 13
  4. 4. Wednesday, August 21, 13
  5. 5. Wednesday, August 21, 13
  6. 6. 2% Public Cloud Instances Fail OPERATIONAL COSTS MATTER Wednesday, August 21, 13
  7. 7. 2% 20% Public Cloud Instances Fail Instance Turnover OPERATIONAL COSTS MATTER Wednesday, August 21, 13
  8. 8. 99.99% WE NEEDED MORE RELIABILITY Target Up Time Wednesday, August 21, 13
  9. 9. Wednesday, August 21, 13
  10. 10. Wednesday, August 21, 13
  11. 11. Wednesday, August 21, 13
  12. 12. Wednesday, August 21, 13
  13. 13. BETTING ON Wednesday, August 21, 13
  14. 14. Diablo 9 11/2011 108 Cores 0.9TB RAM BETTING ON Wednesday, August 21, 13
  15. 15. Diablo Essex 169 11/2011 8/2012 108 Cores 0.9TB RAM 224 Cores 1.8TB RAM BETTING ON Wednesday, August 21, 13
  16. 16. Diablo Essex Folsom 166169 11/2011 8/2012 1/2013 108 Cores 0.9TB RAM 224 Cores 1.8TB RAM 2004 Cores 21TB RAM BETTING ON Wednesday, August 21, 13
  17. 17. GRIZZLY Wednesday, August 21, 13
  18. 18. Public Cloud Wednesday, August 21, 13
  19. 19. Private CloudPublic Cloud + Wednesday, August 21, 13
  20. 20. Private CloudPublic Cloud Bare Metal + + Wednesday, August 21, 13
  21. 21. Image Parity Wednesday, August 21, 13
  22. 22. Wednesday, August 21, 13
  23. 23. Bare- metalPublic Private Wednesday, August 21, 13
  24. 24. EFFICIENCY! Wednesday, August 21, 13
  25. 25. 4x INCREASE IN EFFICIENCY Efficiency in the Same Workloads Wednesday, August 21, 13
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