TheJournal.ie - The First Year Dublin Web Summit June 10, 2011
✤ No way. Absolutely not. Not a chance. Thanks, but no thanks. I’m ﬂattered but I’ve got a lot on at the moment. I’m pretty much ﬂat out as it is. It’s kind of you to think of me, but I really can’t. So no. Deﬁnitely not. It’s certainly intriguing, and thank you, but no. Yes, I’m absolutely sure. 100%. I’d love to, but no. I’ve got too many other commitments. Really, that’s a no. A grateful no, but a no. No thank you. It’s not for me. Wonderful opportunity, but terrible timing. So no. No thank you.
The Big Idea✤ Ireland’s ﬁrst fully interactive news website.✤ We make news a shared experience.✤ We cover all the latest news from Ireland, the world and the web, repackaging and linking to the best content from other sites, embedding video, creating image slideshows, and producing our own breaking news stories and features.
The Big Fat Link ™✤ Aggregation helps our readers to navigate the vast news landscape✤ We ﬁnd the good stuff in other news publications and point our readers to it✤ Aggregation works for everyone: the link economy✤ The Big Fat Link™
What is news?✤ Once, the answer to this used to be relatively straightforward...
It was whatever she said it was.News was what was reported in newspapers, on radio or on the TV.
News is aconversation✤ Demise of the single, all- knowing source✤ Twitter and Facebook break news - sometimes make news too✤ News consumers are no longer passive: they want to share and shape✤ News is collaborative
What makes TheJournal.ie different? The ability to share...
The first year ◦ Sept 13 2010: Conor Lenihan launches an anti-evolution book launch. 12,981 pv ◦ Nov 5, 2010: Garda speed cameras. 63,824 pv ◦ Dec 8, 2010: Budget Day 106,880 pv ◦ Feb 27, 2011: Election weekend - by now we had an app. 207,163 pv ◦ Mar 11, 2011: Japan 201,147 pv ◦ Apr 25, 2011: Darron Gibson’s Twitter strop 203,042 pv
This is what happened after every peakBut each time, a few more readers stayed.
Where TheJournal.ie is now✤ Smashed through our ﬁrst year trafﬁc targets in four months✤ Over 50,000 Facebook fans. More than 15,000 followers on Twitter✤ Turning our attention to the sports and entertainment publications, TheScore.ie and the Daily Edge✤ First advertising campaign ran in March
What’s next?✤ Susan Daly, editor of TheJournal.ie✤ I’ll still be writing for TheJournal.ie and The Sunday Business Post, blogging at byjenniferoconnell.com; tweeting from @jenoconnell