Jennifer O'Connell

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Jennifer O'Connell of TheJournal's presentation at Dublin Web Summit

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  • Jennifer O'Connell

    1. 1. TheJournal.ie - The First Year Dublin Web Summit June 10, 2011
    2. 2. ✤ No way. Absolutely not. Not a chance. Thanks, but no thanks. I’m flattered but I’ve got a lot on at the moment. I’m pretty much flat out as it is. It’s kind of you to think of me, but I really can’t. So no. Definitely not. It’s certainly intriguing, and thank you, but no. Yes, I’m absolutely sure. 100%. I’d love to, but no. I’ve got too many other commitments. Really, that’s a no. A grateful no, but a no. No thank you. It’s not for me. Wonderful opportunity, but terrible timing. So no. No thank you.
    3. 3. But then Iheard more...
    4. 4. So I reconsidered.
    5. 5. The Big Idea✤ Ireland’s first fully interactive news website.✤ We make news a shared experience.✤ We cover all the latest news from Ireland, the world and the web, repackaging and linking to the best content from other sites, embedding video, creating image slideshows, and producing our own breaking news stories and features.
    6. 6. Is news aggregation theft?
    7. 7. The Big Fat Link ™✤ Aggregation helps our readers to navigate the vast news landscape✤ We find the good stuff in other news publications and point our readers to it✤ Aggregation works for everyone: the link economy✤ The Big Fat Link™
    8. 8. What is news?✤ Once, the answer to this used to be relatively straightforward...
    9. 9. It was whatever she said it was.News was what was reported in newspapers, on radio or on the TV.
    10. 10. News is aconversation✤ Demise of the single, all- knowing source✤ Twitter and Facebook break news - sometimes make news too✤ News consumers are no longer passive: they want to share and shape✤ News is collaborative
    11. 11. What makes TheJournal.ie different? The ability to share...
    12. 12. And to shape.
    13. 13. The launch✤ Friends & family Beta trial Summer 2010✤ Twitter teaser campaign✤ Invite-only Beta trial September✤ Full Beta trial October 2010✤ Won readers through social media; Facebook vs Twitter
    14. 14. Who usesTheJournal.ie?✤ 1. The morning commuter
    15. 15. 2. The office browser
    16. 16. 3. Thesmartphone/iPadleisure user
    17. 17. Sometimes, our users shares their own stories and photos
    18. 18. Designing products for our users✤ The morning commuter: The 9 at 9, the daily poll✤ The officer browser: Take 5✤ The smartphone/iPad for leisure user: The Daily Fix
    19. 19. The first year
    20. 20. The first year ◦ Sept 13 2010: Conor Lenihan launches an anti-evolution book launch. 12,981 pv ◦ Nov 5, 2010: Garda speed cameras. 63,824 pv ◦ Dec 8, 2010: Budget Day 106,880 pv ◦ Feb 27, 2011: Election weekend - by now we had an app. 207,163 pv ◦ Mar 11, 2011: Japan 201,147 pv ◦ Apr 25, 2011: Darron Gibson’s Twitter strop 203,042 pv
    21. 21. This is what happened after every peakBut each time, a few more readers stayed.
    22. 22. Where TheJournal.ie is now✤ Smashed through our first year traffic targets in four months✤ Over 50,000 Facebook fans. More than 15,000 followers on Twitter✤ Turning our attention to the sports and entertainment publications, TheScore.ie and the Daily Edge✤ First advertising campaign ran in March
    23. 23. What’s next?✤ Susan Daly, editor of TheJournal.ie✤ I’ll still be writing for TheJournal.ie and The Sunday Business Post, blogging at byjenniferoconnell.com; tweeting from @jenoconnell

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