American kids and their gaming devices - from iPads to Gameboys

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As part of a broader look into American children's online gaming habits, Dubit also investigated what devices they are using and to what extent they are used for gaming.

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  • Q1. Which of these devices or gadgets do you own or use at home? Base: All respondents [1,000]
  • Q1. Which of these devices or gadgets do you own or use at home? Base: All respondents [1,000]; 6-7 [250]; 8-10 [250]; 11-12 [250]; 13-14 [250]
  • Q1. Which of these devices or gadgets do you own or use at home? Base: All respondents [1,000]; 6-7 [250]; 8-10 [250]; 11-12 [250]; 13-14 [250]
  • Q2. How old is your computer? Base: Those who have or use computer at Q1 [961]
  • Q3. Within the last month have you played any computer games or video games using any of these devices or gadgets?Base: Those who own / use at least one device [989]; Those who own / use each specific device: Games console [867]; Computer [961]; Handheld games console [738]; Mobile (not iPhone) [617]; iPhone [208]; iPad [171]; Tablet (not iPad) [97]
  • Q3. Within the last month have you played any computer games or video games using any of these devices or gadgets?Base: Those who own / use at least one device [989]; 6-7 [244]; 8-10 [245]; 11-12 [250]; 13-14 [250]
  • Q3. Within the last month have you played any computer games or video games using any of these devices or gadgets?Base: Those who own /use each specific device: Games console [867]; Computer [961]; Handheld games console [738]; Mobile (not iPhone) [617]; iPhone [208]; iPad [171]; Tablet (not iPad) [97]
  • Q1. Which of these devices or gadgets do you own or use at home? Base: All respondents [1,000]Q3. Within the last month have you played any computer games or video games using any of these devices or gadgets? Base: Those who own / use the device []Q8. How often do you play games on each of these devices / gadgets? Base: Those who have played a game on the device in the last month []Q3B. At the moment what is your favourite game in each of these platforms? Base: Those who have played a game on the device in the last month []
  • American kids and their gaming devices - from iPads to Gameboys

    1. 1. DubitKids and online gaming reportFocus on device ownership [USA]
    2. 2. Dont own or use at home Use at home Device OwnershipTotal: 96% 87% 74% 62% 21% 17% 10% 36% 12% 64% 28% 61% 51% 32% 33% 15% 12% 6% 6% 5% 4% Handheld Computer Games games Mobile Tablet or laptop console console (Not iPhone) (not iPad)
    3. 3. Device Ownership by age Proportion who own each of the devices100% 90% Computer or laptop 80% Games consoles 70% 67% 68% 67% 64% 60% 60% 63% Mobile (not iPhone) 53% 50% 46% 46% 46% Handheld games console 44% 40% 29% iPhone 30% 21% 20% 17% iPad 14% 11% 10% 8% 9% 5% 2% 4% 7% 7% 5% Tablet (not iPad) 2% 0% 1% 6-7 8-10 11-12 13-14
    4. 4. Proportion of those who either ownDevice Ownership / Users by age the device or use it at home100% 95% 98% 98% 94% 90% 90% Computer or 90% 87% laptop 80% 79% 80% 80% 78% 75% Games consoles 70% 67% 62% Mobile (not 60% iPhone) 53% 50% 46% Handheld games console 40% iPhone 30% 26% 21% 19% 21% iPad 20% 18% 17% 18% 16% 12% 10% 10% 5% 8% Tablet (not iPad) 0% 6-7 8-10 11-12 13-14
    5. 5. Of those who own a computer or laptop or use Age of computer one at home 24% A mean computer age of 2.4 years 19% 15% 13% 8% 9% 7% 5% About Between 6 months to 1 year old 6 months old Between 1-2Between 2-3Between 3-4Between 4-5 years old years old / dont know years old years old years old Over 5 Not sure Mean excludesDK / NS responses
    6. 6. Devices used to play games ...in the last month Proportion of those who own / use at home at least one device 89% Proportion of those who own / use at home the specific device 3% have not played any games on them in the last 77% 75% month (boys 2%; girls 5%) 74% 71% 66% 63% 55% 43% 30% 19% 14% 11% 4% Handheld Games Computer games Mobile Tablet console or laptop console (Not iPhone) (not iPad)
    7. 7. ...in the last monthDevices used to play games Proportion of those who own / use at home at least one device100% 90% Games console 80% 80% 78% 79% Computer or laptop 73% 71% 71% 70% 71% 66% 69% Mobile (not iPhone) 60% 53% 54% Handheld games console 50% 48% iPhone 40% iPad 30% 20% 18% 17% 19% 20% Tablet (not iPad) 13% 15% 16% 11% 14% 11% 10% 8% 8% I dont play any computer 3% 2% 4% 4% or video games 0% 2% 6-7 8-10 11-12 13-14
    8. 8. ...in the last monthDevices used to play games Proportion of owners / users of the specific device100% 90% 89% Games console 90% 88% 84% 88% 84% 80% 78% 75% Handheld games 73% 70% 70% 69% 70% console 70% 66% 65% 65% 63% 64% 60% iPhone 60% 56% 50% 46% Computer or 42% 42% laptop 40% 40% 38% iPad 32% 30% 28% 25% Tablet (not iPad) 20% 10% Mobile (not iPhone) 0% 6-7 8-10 11-12 13-14
    9. 9. 96% either own a computer or laptop or use oneComputer or Laptop at home (e.g. borrow a parent’s or a sibling’s) 4% 32% Have their own 64% Use at home Don’t own or use at home 74% of owners / users have played a game 19% of these play games on a computer or on a computer or laptop in the last month laptop everyday and 25% play most days 19% 25% 30% 16% 7% 2% Everyday Most days 2-3 days a week Once a week Every 2-3 weeks Once a month or lessFavourite games / franchises on this device [unprompted]: 5% 4% 3% 3% 3%
    10. 10. 87% either own a gamesGames console console or use one at home 13% Don’t 51% Have their own 36% Use at home own or use at home 89% of owners / users have played a 16% of these play games on a gamesgame on a games console in the last month console everyday and 24% play most days 16% 24% 32% 17% 9% 4% Everyday Most days 2-3 days a week Once a week Every 2-3 weeks Once a month or lessFavourite games / franchises on this device [unprompted]: 15% 9% 5% 4% 4%
    11. 11. 74% either own a handheldHandheld games console games console or use one at home 12% 61% Have their own 26% Don’t own or Use at use at home home75% of owners / users have played a game on 17% of these play games on a handheld games a handheld games console in the last month console everyday and 26% play most days 17% 26% 27% 20% 8% 3% Everyday Most days 2-3 days a week Once a week Every 2-3 weeks Once a month or lessFavourite games / franchises on this device [unprompted]: 22% 9% 4% 3% 2%
    12. 12. 62% either own a non-iPhoneMobile Phone (non-iPhone) mobile phone or use one at home 33% Have their 28% 38% Don’t own or own Use at home use at home30% of owners / users have played a game on 19% of these play games on a non-iPhone a non-iPhone mobile phone in the last month mobile phone everyday and 20% play most days 19% 20% 22% 17% 14% 8% Everyday Most days 2-3 days a week Once a week Every 2-3 weeks Once a month or less Favourite games / franchises on thisdevice [unprompted]: 40% 6% 4%
    13. 13. 21% either own an iPhone or use one at home 6% Have 15% 79% Don’t own ortheir own Use at home use at home 66% of owners / users have played a 26% of these play games on the iPhone game on the iPhone in the last month everyday and 35% play most days 26% 35% 19% 13% 5%2% Everyday Most days 2-3 days a week Once a week Every 2-3 weeks Once a month or less Favourite games / franchises on thisdevice [unprompted]: 38% 5% [Panfu] 2%
    14. 14. 17% either own an iPad or use one at home 5% Have 12% 83% Don’t own ortheir own Use at use at home home 63% of owners / users have played a 23% of these play games on the iPad game on the iPad in the last month everyday and 33% play most days 23% 33% 22% 16% 3%3% Everyday Most days 2-3 days a week Once a week Every 2-3 weeks Once a month or less Favourite games / franchises on thisdevice [unprompted]: 36% 4%
    15. 15. 10% either own aTablet (non-iPad) non-iPad tablet or use one at home 6% Use at home 4% Have 90% Don’t own ortheir own use at home 43% of owners / users have played a 15% of these play games on a non-iPadgame on a non-iPad tablet in the last month tablet everyday and 24% play most days 15% 24% 32% 17% 7% 5% Everyday Most days 2-3 days a week Once a week Every 2-3 weeks Once a month or less Favourite games / franchises on thisdevice [unprompted]: 32% 7% 5% [Solitaire] [Words with Friends]

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