Dubit Archetypes
 

Dubit Archetypes

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Having researched how children engage with media for over a decade, we developed the Dubit Archetypes diagram to illustrate children's media consumption.

Having researched how children engage with media for over a decade, we developed the Dubit Archetypes diagram to illustrate children's media consumption.

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  • To write the adventures we created the first programming language designed only for virtual worlds. This programming language allows rapid creation of the things that happen in the world - quests, non-player characters, interactivity, and so on. This is the same technical approach used by popular MMO games, but designed specifically for the needs of casual virtual worlds.\n\n
  • To write the adventures we created the first programming language designed only for virtual worlds. This programming language allows rapid creation of the things that happen in the world - quests, non-player characters, interactivity, and so on. This is the same technical approach used by popular MMO games, but designed specifically for the needs of casual virtual worlds.\n\n
  • To write the adventures we created the first programming language designed only for virtual worlds. This programming language allows rapid creation of the things that happen in the world - quests, non-player characters, interactivity, and so on. This is the same technical approach used by popular MMO games, but designed specifically for the needs of casual virtual worlds.\n\n
  • \n

Dubit Archetypes Dubit Archetypes Presentation Transcript

  • Dubit -Gamer ArchetypesGamer Archetypes
  • Dubit -Gamer Archetypes: DiagramBoysGirls6 Years 14 YearsNurturers: Interested in lookingafter their avatar and petsCombat: Boys interested indeath, violence and destructionPuzzle Solvers: These types areinterested in solving puzzles and aremostly girlsExplorers: confident andcurious children driven byquests and challengesSocial: Older boys andgirls who want to socializeand chatCollectors: Thisgroup is interested inacquiring and accumulatingvirtual items and rewardsHaving researched how children engage with media for over a decade, we’ve developed the Archetypes diagram toillustrate the different child gamer archetypes.Gamer Archetypes
  • Dubit -Gamer Archetypes: DefinitionsThe Dubit Gamer Archetypes can be extended further into the typologies below, with examples drawn fromvirtual world games:Explorers:Confident and curious children driven by quests and challenges. These types were found equally inboth boys and girls across all age groups.Social Climbers:Competitive outward children focused on their social position in the virtual worlds they inhabit.Research highlights a slight bias toward boys.Achievers:This group is interested in acquiring and accumulating virtual items and rewards.This group can be male or female, and tends to be younger children.Social:Older boys and girls who want to socialize and chat. Girls become sociallyengaged sooner than boys.Power Users:These types are interested in helping others by sharing their knowledge of the virtual world. Researchshows a slight bias toward girls but not toward specific ages.Gamer Archetypes
  • Dubit -Collectors:Interested in acquiring and accumulating virtual items and rewards with a perceived value. They arelikely to be older children and slightly more girls than boys.Show-Offs:Identity-driven show-offs wanting to make their mark in-world. These types are likely to be olderchildren with a slight bias toward boys.Combat:Interested in death, violence, and destruction. These are likely to be older boys.Puzzle Solvers:Interested in solving puzzles and are mostly girls.Nurturers:Interested in looking after their avatar and pet (if applicable). They’re likely to be youngerboys and girls, plus older girls.The Dubit Gamer Archetypes can be extended further into the typologies below, with examples drawn fromvirtual world games:Gamer Archetypes: DefinitionsGamer Archetypes
  • Dubit -Kids Research• Market analysis• Prototype and concept testing• Competitor analysis and market scoping• IP / trend spotting• Design & ideation• Monetization strategies• Ethical marketing• Transmedia modelingDubit: Research, Build & Launchdigital experiences for kids brandsKids Game Development• Game design and ideation• Character and brand design• Game development• Virtual Worlds and Casual MMOsKids Apps• iOS and Android games• Interactive storybooksLaunch• Game promotion and player acquisitionGamer Archetypes
  • Dubit -Dubit: Just a few of our customersGamer Archetypes
  • Dubit -If you’d like to know more about what we do checkout our website dubitlimited.com or send Matthew anemail: matthew@dubitlimited.com. We love to talk!AddressThe Half RoundhouseWellington RoadLeedsWest YorkshireLS12 1DRPhone(+44) 113 3947 920Emailmatthew@dubitlimited.comDubit: Get in touch!Gamer Archetypes