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Children's virtual worlds and online play across Europe 2010
 

Children's virtual worlds and online play across Europe 2010

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A study conducted by Dubit in 2010 into children's online play with specific focus on social games such as Club Penguin, Moshi Monsters and Facebook games....

A study conducted by Dubit in 2010 into children's online play with specific focus on social games such as Club Penguin, Moshi Monsters and Facebook games.

The report covers the UK, France, Germany, Finland and other European territories.

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    Children's virtual worlds and online play across Europe 2010 Children's virtual worlds and online play across Europe 2010 Presentation Transcript

    • Virtual Worlds: an extract Audience Overview Media Consumption Virtual Worlds - an extract from our ongoing tracking Awareness & Userbase Attitudes & Subscriptions Marketing 2
    • Web Usage Watching Videos Play Games Write Blogs Social Networking Read Forums Use Podcasts7-15 year olds Write on Forums Read Blogs 3
    • % doing this all the time % doing this 7-9 boy 7-9 girl Watching 10-11 boy videos 10-11 girl gender & age12-13 boy UK 12-13 girl14-15 boy14-15 girl 0 25.0 50.0 75.0 100.0 4
    • % doing this all the time % doing this 7-9 boy 7-9 girl Online 10-11 boy gaming 10-11 girl gender & age12-13 boy UK 12-13 girl14-15 boy14-15 girl 0 25.0 50.0 75.0 100.0 5
    • % doing this all the time % doing this 7-9 boy 7-9 girl Social 10-11 boy Networking 10-11 girl gender & age12-13 boy UK 12-13 girl14-15 boy14-15 girl 0 25.0 50.0 75.0 100.0 6
    • Usually play or chat with people I know from the ‘real’ world (school friends family) Usually play / hang about on my own Who they Play or chat with people I have only met online Play with / chat to lots of people even if I don’t know them 100 play with 75 50 UK 25Total Male 0 Female 7-9 10-12 13-15 7
    • Never At least once a week 2-3 times a week Most days Everyday 100% 75% Instant messaging Frequency of use 50% gender & age 7-17 25% UK 0%Total Male Female 7-9 10-13 14-17 8
    • 0-5 6-10 11-15 16-20 over 20 100% 75% Instant messaging 50% Number of friends gender & age 7-17 25% UK 0%Total Male Female 7-9 10-13 14-17 9
    • Club Penguin 14.5 Barbie Girls 13.0 Habbo 10.4 Farmville (on Facebook) 7.6 Go Supermodel 6.5 Neopets 5.3 World of Warcraft 4.7 Café World (on Facebook) 4.7 Runescape 4.5 Stardoll 4.4 Moshi Monsters 4.4 Toontown 3.8 Audience Mafia Wars (on Facebook) 3.8 Buildabear 3.7 Action Allstars 2.9 Dofus 2.8 Jumpstart 2.5 Binweevils 2.4 Club Pony Pals Freggles 2.0 1.8 EU 1.7 7-10s Miss Bimbo Meez 1.4 Garden Party World 1.3 Spineworld 1.3 Mingoville 1.3 Digital Dollhouse Fusion Fall 1.0 1.0 January 2010 Britchicks 1.0 Gaia online 0.9 Webkinz 0.9 Free Realms 0.8 Club Cooee 0.7 Franktown Rocks 0.7 Smeet 0.7 Wiglington and Wenks 0.5 Vizwoz 0.5 IMVU 0.3 Poptropica 0.3 0 5.0 10.0 15.0 20.0Q3. Do you play any of these online games? 10
    • Club Penguin 44.1 OTHER 1 11.2 Barbie Girls 12.5 Habbo 4.6 Farmville (on Facebook) 14.5 Go Supermodel 2.0 Neopets 5.9 World of Warcraft 6.6 Café World (on Facebook) 9.9 Runescape 5.3 Stardoll 9.2 Moshi Monsters 15.1 OTHER 2 3.9 Audience Toontown 8.6 Mafia Wars (on Facebook) 7.9 Buildabear 12.5 Action Allstars 3.3 Dofus 2.6 Jumpstart 3.9 UK Binweevils 9.9 Club Pony Pals 2.0 Freggles 3.9 1.3 7-10s Miss Bimbo Meez 2.6 Garden Party World 2.0 Spineworld 1.3 Mingoville 1.3 OTHER 3 Digital Dollhouse 0.7 2.0 January 2010 Fusion Fall 2.6 Britchicks 3.9 Gaia online 2.0 Webkinz 2.0 Free Realms 2.0 Club Cooee 0.7 Franktown Rocks 2.6 Smeet 2.6 Wiglington and Wenks 1.3 Vizwoz 1.3 IMVU 0 Poptropica 1.3 0 5.0 10.0 15.0 20.0 25.0 30.0 35.0 40.0 45.0Q3. Do you play any of these online games? 11
    • Club Penguin 8.7 OTHER 1 11.3 Barbie Girls 14.7 Habbo 3.3 Farmville (on Facebook) 5.3 Go Supermodel 0.7 Neopets 2.7 World of Warcraft 5.3 Café World (on Facebook) 6.0 Runescape 1.3 Stardoll 2.7 Moshi Monsters 2.7 OTHER 2 2.0 Audience Toontown 4.7 Mafia Wars (on Facebook) 4.0 Buildabear 0.7 Action Allstars 3.3 Dofus 10.0 Jumpstart 2.0 FRANCE Binweevils 1.3 Club Pony Pals 3.3 Freggles 1.3 4.7 7-10s Miss Bimbo Meez 2.7 Garden Party World 2.0 Spineworld 1.3 Mingoville 1.3 OTHER 3 Digital Dollhouse 0 1.3 January 2010 Fusion Fall 1.3 Britchicks 0.7 Gaia online 1.3 Webkinz 0 Free Realms 1.3 Club Cooee 0 Franktown Rocks 0.7 Smeet 0 Wiglington and Wenks 0.7 Vizwoz 0.7 IMVU 0 Poptropica 0.7 0 5.0 10.0 15.0 20.0Q3. Do you play any of these online games? 12
    • Club Penguin 5.3 OTHER 1 10.0 Barbie Girls 10.7 Habbo 4.0 Farmville (on Facebook) 2.7 Go Supermodel 4.7 Neopets 0.7 World of Warcraft 5.3 Café World (on Facebook) 2.0 Runescape 2.0 Stardoll 2.0 Moshi Monsters 2.0 OTHER 2 1.3 Audience Toontown 2.0 Mafia Wars (on Facebook) 2.0 Buildabear 2.0 Action Allstars 3.3 Dofus 0 Jumpstart 4.0 GERMANY Binweevils 0.7 Club Pony Pals 2.7 Freggles 2.0 1.3 7-10s Miss Bimbo Meez 1.3 Garden Party World 0.7 Spineworld 2.0 Mingoville 0.7 OTHER 3 Digital Dollhouse 0.7 0.7 January 2010 Fusion Fall 0.7 Britchicks 0.7 Gaia online 0.7 Webkinz 1.3 Free Realms 0 Club Cooee 1.3 Franktown Rocks 0 Smeet 0.7 Wiglington and Wenks 0.7 Vizwoz 0 IMVU 0 Poptropica 0 0 5.0 10.0 15.0Q3. Do you play any of these online games? 13
    • Club Penguin 6.0 OTHER 1 15.3 Barbie Girls 12.7 Habbo 17.3 Farmville (on Facebook) 2.0 Go Supermodel 5.3 Neopets 16.0 World of Warcraft 2.7 Café World (on Facebook) 0.7 Runescape 4.7 Stardoll 2.7 Moshi Monsters 1.3 OTHER 2 5.3 Audience Toontown 1.3 Mafia Wars (on Facebook) 0.7 Buildabear 0.7 Action Allstars 1.3 Dofus 1.3 Jumpstart 2.0 HOLLAND Binweevils 0.7 Club Pony Pals 1.3 Freggles 2.7 0 7-10s Miss Bimbo Meez 0 Garden Party World 0 Spineworld 0.7 Mingoville 1.3 OTHER 3 Digital Dollhouse 0 3.3 January 2010 Fusion Fall 0.7 Britchicks 0 Gaia online 0 Webkinz 1.3 Free Realms 1.3 Club Cooee 0.7 Franktown Rocks 0 Smeet 0 Wiglington and Wenks 0 Vizwoz 0 IMVU 0 Poptropica 0 0 5.0 10.0 15.0 20.0 25.0Q3. Do you play any of these online games? 14
    • Club Penguin 6.1 OTHER 1 24.5 Barbie Girls 16.3 Habbo 10.2 Farmville (on Facebook) 9.2 Go Supermodel 8.2 Neopets 5.1 World of Warcraft 5.1 Café World (on Facebook) 7.1 Runescape 5.1 Stardoll 4.1 Moshi Monsters 3.1 OTHER 2 10.2 Audience Toontown 3.1 Mafia Wars (on Facebook) 5.1 Buildabear 3.1 Action Allstars 6.1 Dofus 3.1 Jumpstart 1.0 SWEDEN Binweevils 2.0 Club Pony Pals 3.1 Freggles 1.0 3.1 7-10s Miss Bimbo Meez 2.0 Garden Party World 2.0 Spineworld 2.0 Mingoville 1.0 OTHER 3 Digital Dollhouse 1.0 2.0 January 2010 Fusion Fall 1.0 Britchicks 1.0 Gaia online 2.0 Webkinz 0 Free Realms 0 Club Cooee 1.0 Franktown Rocks 1.0 Smeet 0 Wiglington and Wenks 0 Vizwoz 1.0 IMVU 0 Poptropica 0 0 5.0 10.0 15.0 20.0 25.0Q3. Do you play any of these online games? 15
    • Club Penguin 6.1 OTHER 1 24.5 Barbie Girls 16.3 Habbo 10.2 Farmville (on Facebook) 9.2 Go Supermodel 8.2 Neopets 5.1 World of Warcraft 5.1 Café World (on Facebook) 7.1 Runescape 5.1 Stardoll 4.1 Moshi Monsters 3.1 OTHER 2 10.2 Audience Toontown 3.1 Mafia Wars (on Facebook) 5.1 Buildabear 3.1 Action Allstars 6.1 Dofus 3.1 Jumpstart 1.0 SWEDEN Binweevils 2.0 Club Pony Pals 3.1 Freggles 1.0 3.1 7-10s Miss Bimbo Meez 2.0 Garden Party World 2.0 Spineworld 2.0 Mingoville 1.0 OTHER 3 Digital Dollhouse 1.0 2.0 January 2010 Fusion Fall 1.0 Britchicks 1.0 Gaia online 2.0 Webkinz 0 Free Realms 0 Club Cooee 1.0 Franktown Rocks 1.0 Smeet 0 Wiglington and Wenks 0 Vizwoz 1.0 IMVU 0 Poptropica 0 0 5.0 10.0 15.0 20.0 25.0Q3. Do you play any of these online games? 16
    • Club Penguin 15.0 OTHER 1 6.3 Barbie Girls 11.3 Habbo 23.8 Farmville (on Facebook) 11.3 Go Supermodel 13.8 Neopets 0 World of Warcraft 5.0 Café World (on Facebook) 2.5 Runescape 15.0 Stardoll 7.5 Moshi Monsters 1.3 OTHER 2 2.5 Audience Toontown 1.3 Mafia Wars (on Facebook) 3.8 Buildabear 1.3 Action Allstars 1.3 Dofus 0 Jumpstart 2.5 FINLAND Binweevils 0 Club Pony Pals 0 Freggles 0 0 7-10s Miss Bimbo Meez 0 Garden Party World 2.5 Spineworld 1.3 Mingoville 2.5 OTHER 3 Digital Dollhouse 0 1.3 January 2010 Fusion Fall 0 Britchicks 0 Gaia online 0 Webkinz 0 Free Realms 0 Club Cooee 1.3 Franktown Rocks 0 Smeet 1.3 Wiglington and Wenks 0 Vizwoz 0 IMVU 1.3 Poptropica 0 0 5.0 10.0 15.0 20.0 25.0Q3. Do you play any of these online games? 17
    • Club Penguin 11.6 OTHER 1 20.9 Barbie Girls 18.6 Habbo 14.0 Farmville (on Facebook) 9.3 Go Supermodel 18.6 Neopets 2.3 World of Warcraft 0 Café World (on Facebook) 2.3 Runescape 0 Stardoll 2.3 Moshi Monsters 2.3 OTHER 2 4.7 Audience Toontown 9.3 Mafia Wars (on Facebook) 4.7 Buildabear 2.3 Action Allstars 2.3 Dofus 0 Jumpstart 0 NORWAY Binweevils 0 Club Pony Pals 0 Freggles 0 0 7-10s Miss Bimbo Meez 0 Garden Party World 0 Spineworld 0 Mingoville 2.3 OTHER 3 Digital Dollhouse 2.3 2.3 January 2010 Fusion Fall 0 Britchicks 0 Gaia online 0 Webkinz 2.3 Free Realms 0 Club Cooee 0 Franktown Rocks 0 Smeet 0 Wiglington and Wenks 0 Vizwoz 0 IMVU 2.3 Poptropica 0 0 5.0 10.0 15.0 20.0 25.0 30.0 35.0 40.0Q3. Do you play any of these online games? 18
    • Club Penguin 13.6 OTHER 1 18.2 Barbie Girls 9.1 Habbo 25.0 Farmville (on Facebook) 15.9 Go Supermodel 22.7 Neopets 4.5 World of Warcraft 4.5 Café World (on Facebook) 6.8 Runescape 4.5 Stardoll 4.5 Moshi Monsters 2.3 OTHER 2 11.4 Audience Toontown 0 Mafia Wars (on Facebook) 2.3 Buildabear 6.8 Action Allstars 0 Dofus 0 Jumpstart 2.3 DENMARK Binweevils 0 Club Pony Pals 0 Freggles 0 2.3 7-10s Miss Bimbo Meez 0 Garden Party World 0 Spineworld 0 Mingoville 0 OTHER 3 Digital Dollhouse 0 2.3 January 2010 Fusion Fall 0 Britchicks 0 Gaia online 0 Webkinz 0 Free Realms 0 Club Cooee 0 Franktown Rocks 0 Smeet 0 Wiglington and Wenks 0 Vizwoz 0 IMVU 2.3 Poptropica 0 0 5.0 10.0 15.0 20.0 25.0Q3. Do you play any of these online games? 19
    • 0 10.0 20.0 30.0 40.0 50.0 Disney 28.5 Cartoon Network 18.3 Nickelodeon 16.0Don’t play games on any of these 16.0 Facebook 14.3 Where do you Miniclip.com 12.3 play games? Disney XD 11.9 flash-games.net 9.2 EU 7-10s Cbeebies 7.2 Cbbc 6.9 January 2010 pogo.com 5.2 CITV 5.1 flashgames247.com 3.7 addictinggames.com 2.8 mousebreaker.com 2.5 20
    • 0 10.0 20.0 30.0 40.0 50.0 Disney 28.5 Cartoon Network 18.3 Nickelodeon 16.0Don’t play games on any of these 16.0 Facebook 14.3 Where do you Miniclip.com 12.3 play games? Disney XD 11.9 flash-games.net 9.2 EU 7-10s Cbeebies 7.2 Cbbc 6.9 January 2010 pogo.com 5.2 CITV 5.1 flashgames247.com 3.7 addictinggames.com 2.8 mousebreaker.com 2.5 21
    • 0 10.0 20.0 30.0 40.0 50.0 Disney 37.5 Cartoon Network 26.3 Nickelodeon 26.3Don’t play games on any of these 7.9 Facebook 24.3 Where do you Miniclip.com 26.3 play games? Disney XD 15.1 flash-games.net 11.2 UK 7-10s Cbeebies 30.9 36.2 January 2010 Cbbc pogo.com 7.9 CITV 25.7 flashgames247.com 5.9 addictinggames.com 6.6 mousebreaker.com 7.9 22
    • 0 10.0 20.0 30.0 40.0 50.0 Disney 26.7 Cartoon Network 17.3 Nickelodeon 4.0Don’t play games on any of these 22.0 Facebook 17.3 Where do you Miniclip.com 4.7 play games? Disney XD 8.0 flash-games.net 16.0 FRANCE 7-10s Cbeebies 2.0 1.3 January 2010 Cbbc pogo.com 7.3 CITV 0.7 flashgames247.com 5.3 addictinggames.com 2.0 mousebreaker.com 0.7 23
    • 0 10.0 20.0 30.0 40.0 50.0 Disney 20.7 Cartoon Network 6.0 Nickelodeon 16.0Don’t play games on any of these 36.0 Facebook 6.0 Where do you Miniclip.com 2.0 play games? Disney XD 8.0 flash-games.net 6.7 GERMANY 7-10s Cbeebies 1.3 0.7 January 2010 Cbbc pogo.com 9.3 CITV 2.0 flashgames247.com 1.3 addictinggames.com mousebreaker.com 2.0 24
    • 0 10.0 20.0 30.0 40.0 50.0 Disney 40.8 Cartoon Network 42.9 Nickelodeon 13.3Don’t play games on any of these 7.1 Facebook 19.4 Where do you Miniclip.com 8.2 play games? Disney XD 16.3 flash-games.net 8.2 SWEDEN 7-10s Cbeebies 1.0 January 2010 Cbbc pogo.com 4.1 CITV flashgames247.com 1.0 addictinggames.com 1.0 mousebreaker.com 4.1 25
    • 40% 32% 33% 30% Paid play27% % of all who play 25% (overall: 1 in 5) 22% 21% 20% Boys 10% 10-12 0%Total Male Female 7-9 10-12 13-15 26
    • YES NO 100.0 75.0 Ever Pay? 50.0 7-10s January 2010 25.0 27.0 26.7 25.9 20.3 19.0 16.7 9.4 7.8 0 UK FRANCE GERMANY HOLLAND SWEDEN FINLAND NORWAY DENMARKQ7. Would you ever consider paying to subscribe to a game or buying items and other stuff within a game? 27
    • Parents won’t let me I/Family haven’t spare money Rather spend on other things I paid before, but not now Games not good enough Other 75.075.0 72.2 66.7 Why have you 64.3 62.5 60.0 not paid for 57.150.0 48.1 games yet? 7-10s25.0 January 2010 0 UK FRANCE GERMANY HOLLAND SWEDEN FINLAND NORWAY DENMARK 28
    • Rather spend on other things Parents won’t let me No interest in paying for games I/Family haven’t spare money Games not good enough Other Paid before but didn’t like it60.0 52.2 50.9 47.1 Why would you40.0 38.3 42.5 39.8 41.4 never pay? 31.8 7-10s20.0 January 2010 0 UK FRANCE GERMANY HOLLAND SWEDEN FINLAND NORWAY DENMARK 29
    • Someone is usually nearby when I’m on the Internet My parent tells me which websites I can use My parent asks me about the stuff I do online The computer I use only allows me to visit some websites I have a computer in my room I also use the Internet form outside my home I’m usually on my own when I use the Internet It’s very rare that my parent checks what I do online90.0 83.7 Supervised 70.4 73.3 70.5 play? 65.3 65.060.0 52.7 54.1 7-10s January 201030.0 0 UK FRANCE GERMANY HOLLAND SWEDEN FINLAND NORWAY DENMARK 30
    • Friend told me Found it on Internet Read about it in mag / Internet Saw advert on TV Mum/dad told me about it Other Spreading Total the word Male How they know about themFemale UK 7-9 Word of mouth as main source10-12 Parents introducing VWs13-15 to their kids 0 20 40 60 80 100 31
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