Childrens mmos market trends update

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Research from Dubit looking at the performance of various casual MMOS aimed at children over the past three years. Games include Moshi Monsters, Club Penguin and more.

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Childrens mmos market trends update

  1. 1. Dubit Children’s MMOs Market TrendsChildren’s MMOsMarket Trends
  2. 2. Dubit -UK. Which virtual worlds have you played? N: 500 (2011)Popular CMMOs: UK boys & girls, 7 - 11 years (2011)0%13%25%38%50%ClubPenguinMoshiMonstersBinWeevilsBearvilleNeoPetsStardollHabboNoneoftheseWebKinzPoptropicaGaiaOnline1%4%5%6%10%11%14%21%27%47%50%2
  3. 3. Dubit -Favourite Games: UK boys & girls, 6 - 12 years (2013)0%5%10%15%20%MarioAngryBirdsFIFAMinecraftMoshiMonstersCallofDutyMarioKartTempleRunSkylandersLegoSonicJustDanceTheSimsClubPenguinHalo3%4%4%5%5%5%5%6%6%9%11%13%14%16%18%UK. What are your top three favourite computer games? N: 500 (2013)3
  4. 4. Top Kids’ Gaming IPsDubit -What are your top three favourite computer games? N: 500 (Q1 2013)0%5%10%15%20%AngryBirdsMarioMinecraftTempleRunCallofDutyJustDanceTheSimsClubPenguinPoptropicaBewjewledLegoPokemonMarioKart3%3%3%3%3%3%4%4%5%5%10%12%19%Favourite Computer Games USA: Boys andgirls, 6 - 12 years
  5. 5. Top Kids’ Gaming IPsDubit -What are your top three favourite computer games? N: 500 (Q1 2013)0%5%10%15%20%MarioAngryBirdsMinecraftCallofDutyMarioKartTempleRunLegoJustDanceTheSimsClubPenguin3%4%4%3%5%3%5%10%19%12%4%4%5%5%6%6%9%13%16%18%Favourite Computer Games UK Vs. USA: Boysand girls, 6 - 12 years
  6. 6. Dubit -0%10%20%30%40%Club Penguin Moshi Monsters2011 2013Toy Ownership: UK boys & girls, 7 - 11 years (2011,2013)6UK. Which toys do you own from the games that you’ve played? N: 500 (2011), N: 1,500 (2013)
  7. 7. Dubit -Awareness: UK boys and girls, 6 - 12 years (2011,2013)UK. Which virtual worlds have you heard of? N: 500 (2011), N: 1,500 (2013)0%25%50%75%100%Club Penguin Moshi Monsters2011 20137
  8. 8. Dubit -UK & US. Which have you played in the last month? N: 500 (2011), N: 1,855 (2012)0%8%15%23%30%WorldofWarcraftWebkinzMinecraftWizard101FoopetsBearvillePixieHollowToontown2011 20128Recently Played: UK / US boys & girls, 6 - 12 years(2011, 2012)
  9. 9. Dubit -UK & US. Which have you played in the last month? N: 1,000 (2011), N: 1,500 (2013)0%10%20%30%40%Club Penguin Moshi Monsters2011 20139Recently Played: UK / US boys & girls, 6 - 12 years(2011, 2013)
  10. 10. Dubit -Club Penguin Trends: UK & US Kids that play ClubPenguin (2011, 2013)UK & US. Which have you played in the last month? N: 2,000 (2011), N: 1,500.(2013)0%10%20%30%40%6-78-1011-122011 - Played That Month 2011 - Aware of Game 2013 - Played That Month 2013 - Aware of Game10
  11. 11. Dubit -Moshi Monsters Trends: UK & US Kids that playMoshi Monsters (2011, 2013)UK & US. Which have you played in the last month? N: 2,000 (2011), N: 1,500.(2013)0%10%20%30%40%6-78-1011-122011 - Played That Month 2011 - Aware of Game 2013 - Played That Month 2013 - Aware of Game11
  12. 12. Dubit -Regular Monthly Play: UK / US boys & girls, 6 - 14years (2012)0%10%20%30%40%ClubPenguinWebkinzPoptropicaMoshiMonstersNeopetsPixieHollowWizard101MinecraftWorldofWarcraftToontownBuildabearvilleStardollFreeRealmsRunescapeOtherVW’sHabboPanfuBinweevilsUK USUK & US. Which have you played in the last month? N: 855 (UK), N: 1,000 (US)12
  13. 13. Dubit -Kids Research• Market analysis• Prototype and concept testing• Competitor analysis and market scoping• IP / trend spotting• Design & ideation• Monetization strategies• Ethical marketing• Transmedia modeling13Dubit: Research, Build & Launch digitalexperiences for kids brandsKids Game Development• Game design and ideation• Character and brand design• Game development• Virtual Worlds and Casual MMOsKids Apps• iOS and Android games• Interactive storybooksLaunch• Game promotion and player acquisition
  14. 14. Dubit - 14Dubit: Just a few of our customers
  15. 15. Dubit -If you’d like to know more about what we do checkout our website dubitlimited.com or send Matthew an email:matthew@dubitlimited.com. We love to talk!AddressThe Half RoundhouseWellington RoadLeedsWest YorkshireLS12 1DRPhone(+44) 113 3947 920Emailmatthew@dubitlimited.com15Dubit: Get in touch!

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