A story about             storytellingBooks, cross-media and The Swiss Family Robinson
PROLOGUEStorytelling through the Ages: New        Lands to Discover
OUR KNOWLEDGE: Kids’ Media & EntertainmentHow$Do$Children$Aged$7116$Spend$Their$Free$Time?$                   100%$    Not...
OUR KNOWLEDGE: Kids’ Media & Entertainment1413121110 9 8 7 6 5 4 3 2 1 0         !"#$%&%(%)   %!"#$%*+%(%*,   !"#$%*-%(%*.
OUR KNOWLEDGE: Kids’ Media & Entertainment100%80%60%40%20% 0%       7-8            9-10    11-12          13-14  Games    ...
CHAPTER 1Planning the Journey
YOUR TREASURE  Books  Authors & Series  Brands  IP & Ideas
YOUR TREASURE  Books  Authors & Series  Brands  IP & Ideas
YOUR TREASURE  Books  Authors & Series  Brands  IP & IdeasOUR KNOWLEDGEKids’ Media & Entertainment     IPs     Platforms  ...
YOUR TREASURE  Books  Authors & Series  Brands  IP & IdeasOUR KNOWLEDGEKids’ Media & Entertainment     IPs     Platforms  ...
YOUR TREASURE                              THE COMPASS  Books  Authors & Series            Risk-Reduction  Brands  IP & Id...
YOUR TREASURE                                THE COMPASS  Books  Authors & Series               Risk-Reduction  Brands    ...
YOUR TREASURE                                THE COMPASS  Books  Authors & Series               Risk-Reduction  Brands    ...
YOUR TREASURE                                THE COMPASS  Books  Authors & Series               Risk-Reduction  Brands    ...
DRAWING THE MAP                                                          Cross-media & Digital Strategy                   ...
DRAWING THE MAP                                                          Cross-media & Digital Strategy                   ...
DRAWING THE MAP                                                          Cross-media & Digital Strategy                   ...
DRAWING THE MAP                                                          Cross-media & Digital Strategy                   ...
DRAWING THE MAP                                                          Cross-media & Digital Strategy                   ...
CHAPTER 2Navigation Techniques
DRAWING THE MAP                                                            Cross-media & Digital Strategy                 ...
RISK REDUCTION: Adaptation Model
RISK REDUCTION: Adaptation Model         SOURCE NARRATIVE
RISK REDUCTION: Adaptation Model                    SOURCE NARRATIVE   Genre & main themes - adventure, exploration, Isola...
RISK REDUCTION: Adaptation Model                    SOURCE NARRATIVE   Genre & main themes - adventure, exploration, Isola...
RISK REDUCTION: Adaptation Model                    SOURCE NARRATIVE   Genre & main themes - adventure, exploration, Isola...
RISK REDUCTION: Adaptation Model                    SOURCE NARRATIVE   Genre & main themes - adventure, exploration, Isola...
RISK REDUCTION: Adaptation Model
RISK REDUCTION: Adaptation Model         MEDIA TRANSLATION
RISK REDUCTION: Adaptation Model                  MEDIA TRANSLATIONPotential and limitations of destination medium / platf...
RISK REDUCTION: Adaptation Model                     MEDIA TRANSLATION   Potential and limitations of destination medium /...
RISK REDUCTION: Adaptation Model                     MEDIA TRANSLATION   Potential and limitations of destination medium /...
RISK REDUCTION: Adaptation Model
RISK REDUCTION: Adaptation Model       AUDIENCE EXPECTATIONS
RISK REDUCTION: Adaptation Model             AUDIENCE EXPECTATIONS Kids’ take on source IP - favourite events, changes
RISK REDUCTION: Adaptation Model             AUDIENCE EXPECTATIONS Kids’ take on source IP - favourite events, changes Pre...
RISK REDUCTION: Adaptation Model               AUDIENCE EXPECTATIONS   Kids’ take on source IP - favourite events, changes...
RISK REDUCTION: Adaptation Model               AUDIENCE EXPECTATIONS   Kids’ take on source IP - favourite events, changes...
RISK REDUCTION: Adaptation Model
RISK REDUCTION: Adaptation ModelSOURCE NARRATIVE
RISK REDUCTION: Adaptation ModelSOURCE NARRATIVEMEDIA TRANSLATION
RISK REDUCTION: Adaptation ModelSOURCE NARRATIVEMEDIA TRANSLATIONAUDIENCE EXPECTATIONS
RISK REDUCTION: Adaptation ModelSOURCE NARRATIVEMEDIA TRANSLATION                               QUALITYAUDIENCE EXPECTATIO...
RISK REDUCTION: Audience Involvement
RISK REDUCTION: Audience InvolvementMAIN REACTIONS, WANTS AND IDEAS
RISK REDUCTION: Audience InvolvementMAIN REACTIONS, WANTS AND IDEAS   Fidelity vs. engaging game (film, new stories, other ...
RISK REDUCTION: Audience Involvement
RISK REDUCTION: Audience InvolvementMAIN REACTIONS, WANTS AND IDEAS
RISK REDUCTION: Audience InvolvementMAIN REACTIONS, WANTS AND IDEAS   Add elements from book and film - pirate fight essenti...
RISK REDUCTION: Audience Involvement
RISK REDUCTION: Audience InvolvementMAIN REACTIONS, WANTS AND IDEAS
RISK REDUCTION: Audience InvolvementMAIN REACTIONS, WANTS AND IDEAS    Inspired by existing games and gaming traditions / ...
RISK REDUCTION: Audience Involvement
RISK REDUCTION: Audience InvolvementMAIN REACTIONS, WANTS AND IDEAS: The concept of “story-playing”
RISK REDUCTION: Audience InvolvementMAIN REACTIONS, WANTS AND IDEAS: The concept of “story-playing”    Family characters, ...
RISK REDUCTION: Audience Involvement
RISK REDUCTION: Audience InvolvementMAIN REACTIONS, WANTS AND IDEAS: The concept of “story-playing”
RISK REDUCTION: Audience InvolvementMAIN REACTIONS, WANTS AND IDEAS: The concept of “story-playing”    Learning - want int...
RISK REDUCTION: Audience InvolvementMAIN REACTIONS, WANTS AND IDEAS: The concept of “story-playing”    Learning - want int...
RISK REDUCTION: Audience InvolvementMAIN REACTIONS, WANTS AND IDEAS: The concept of “story-playing”    Learning - want int...
RISK REDUCTION: Audience InvolvementMAIN REACTIONS, WANTS AND IDEAS: The concept of “story-playing”    Learning - want int...
RISK REDUCTION: Audience InvolvementMAIN REACTIONS, WANTS AND IDEAS: The concept of “story-playing”    Learning - want int...
RISK REDUCTION: Audience InvolvementMAIN REACTIONS, WANTS AND IDEAS: The concept of “story-playing”    Learning - want int...
RISK REDUCTION: Audience InvolvementMAIN REACTIONS, WANTS AND IDEAS: The concept of “story-playing”    Learning - want int...
RISK REDUCTION: Audience Involvement
RISK REDUCTION: Audience InvolvementFROM STORY-TELLING TO STORY-PLAYING
RISK REDUCTION: Audience InvolvementFROM STORY-TELLING TO STORY-PLAYING    Quest journal writing the story as they play it...
DRAWING THE MAP                                                            Cross-media & Digital Strategy                 ...
DRAWING THE MAP                                                            Cross-media & Digital Strategy                 ...
DRAWING THE MAP                                                            Cross-media & Digital Strategy                 ...
DRAWING THE MAP                                                            Cross-media & Digital Strategy                 ...
Dubit: your compass in kids’      media & entertainmentTO RECEIVE A MORE IN-DEPTH COPY OF THESE SLIDES           peter.rob...
Bookseller Children's Conference - A story about story telling. Research by Dubit
Bookseller Children's Conference - A story about story telling. Research by Dubit
Bookseller Children's Conference - A story about story telling. Research by Dubit
Bookseller Children's Conference - A story about story telling. Research by Dubit
Bookseller Children's Conference - A story about story telling. Research by Dubit
Bookseller Children's Conference - A story about story telling. Research by Dubit
Bookseller Children's Conference - A story about story telling. Research by Dubit
Bookseller Children's Conference - A story about story telling. Research by Dubit
Bookseller Children's Conference - A story about story telling. Research by Dubit
Bookseller Children's Conference - A story about story telling. Research by Dubit
Bookseller Children's Conference - A story about story telling. Research by Dubit
Bookseller Children's Conference - A story about story telling. Research by Dubit
Bookseller Children's Conference - A story about story telling. Research by Dubit
Bookseller Children's Conference - A story about story telling. Research by Dubit
Bookseller Children's Conference - A story about story telling. Research by Dubit
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Bookseller Children's Conference - A story about story telling. Research by Dubit

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A presentation given by Dubit at the 2011 Children’s Conference held by The Bookseller magazine.

Our presentation used original research, focus groups and knowledge learned through working with young people.

Published in: Education, Business
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  • Bookseller Children's Conference - A story about story telling. Research by Dubit

    1. 1. A story about storytellingBooks, cross-media and The Swiss Family Robinson
    2. 2. PROLOGUEStorytelling through the Ages: New Lands to Discover
    3. 3. OUR KNOWLEDGE: Kids’ Media & EntertainmentHow$Do$Children$Aged$7116$Spend$Their$Free$Time?$ 100%$ Note:$Book$readers$survey$ Read books 95%$ 73%$ 53%$ Watch TV Play games on console Games on mobile 91%$ 67%$ 45%$Use the internet Play games on computer Play with toys 76%$ 55%$ 44%$Watch DVDs or videos Read magazines Play games
    4. 4. OUR KNOWLEDGE: Kids’ Media & Entertainment1413121110 9 8 7 6 5 4 3 2 1 0 !"#$%&%(%) %!"#$%*+%(%*, !"#$%*-%(%*.
    5. 5. OUR KNOWLEDGE: Kids’ Media & Entertainment100%80%60%40%20% 0% 7-8 9-10 11-12 13-14 Games Videos Watch TV Chat SNSs
    6. 6. CHAPTER 1Planning the Journey
    7. 7. YOUR TREASURE Books Authors & Series Brands IP & Ideas
    8. 8. YOUR TREASURE Books Authors & Series Brands IP & Ideas
    9. 9. YOUR TREASURE Books Authors & Series Brands IP & IdeasOUR KNOWLEDGEKids’ Media & Entertainment IPs Platforms Audiences Market Context
    10. 10. YOUR TREASURE Books Authors & Series Brands IP & IdeasOUR KNOWLEDGEKids’ Media & Entertainment IPs Platforms Audiences Market Context
    11. 11. YOUR TREASURE THE COMPASS Books Authors & Series Risk-Reduction Brands IP & IdeasOUR KNOWLEDGEKids’ Media & Entertainment IPs Platforms Audiences Market Context
    12. 12. YOUR TREASURE THE COMPASS Books Authors & Series Risk-Reduction Brands AUDIENCE INVOLVEMENT IP & Ideas Targeted Recruitment Immersion Ideation Co-creation Testing & Fine-TuningOUR KNOWLEDGEKids’ Media & Entertainment IPs Platforms Audiences Market Context
    13. 13. YOUR TREASURE THE COMPASS Books Authors & Series Risk-Reduction Brands AUDIENCE INVOLVEMENT IP & Ideas Targeted Recruitment Immersion Ideation Co-creation Testing & Fine-TuningOUR KNOWLEDGE ADAPTATION MODELSKids’ Media & Entertainment Narrative Theory IPs Audience Expectations Platforms Media Translation Audiences Market Context
    14. 14. YOUR TREASURE THE COMPASS Books Authors & Series Risk-Reduction Brands AUDIENCE INVOLVEMENT IP & Ideas Targeted Recruitment Immersion Ideation Co-creation Testing & Fine-TuningOUR KNOWLEDGE ADAPTATION MODELSKids’ Media & Entertainment Narrative Theory IPs Audience Expectations Platforms Media Translation Audiences Market Context
    15. 15. DRAWING THE MAP Cross-media & Digital Strategy Products & Solutions Budgets & FeasibilityYOUR TREASURE Business Models THE COMPASS Books Revenue potential Authors & Series Risk-Reduction Brands AUDIENCE INVOLVEMENT IP & Ideas Targeted Recruitment Immersion Ideation Co-creation Testing & Fine-TuningOUR KNOWLEDGE ADAPTATION MODELSKids’ Media & Entertainment Narrative Theory IPs Audience Expectations Platforms Media Translation Audiences Market Context
    16. 16. DRAWING THE MAP Cross-media & Digital Strategy Products & Solutions Budgets & FeasibilityYOUR TREASURE Business Models THE COMPASS Books Revenue potential Authors & Series Risk-Reduction Brands AUDIENCE INVOLVEMENT IP & Ideas Targeted Recruitment Immersion Ideation Co-creation Testing & Fine-TuningOUR KNOWLEDGE ADAPTATION MODELSKids’ Media & Entertainment Narrative Theory IPs Audience Expectations Platforms Media Translation Audiences Market Context
    17. 17. DRAWING THE MAP Cross-media & Digital Strategy Products & Solutions Budgets & FeasibilityYOUR TREASURE Business Models THE COMPASS Books Revenue potential Authors & Series Risk-Reduction Brands AUDIENCE INVOLVEMENT IP & Ideas Targeted Recruitment THE JOURNEY Immersion Production Ideation Marketing Co-creation Launch Testing & Fine-TuningOUR KNOWLEDGE ADAPTATION MODELSKids’ Media & Entertainment Narrative Theory IPs Audience Expectations Platforms Media Translation Audiences Market Context
    18. 18. DRAWING THE MAP Cross-media & Digital Strategy Products & Solutions Budgets & FeasibilityYOUR TREASURE Business Models THE COMPASS Books Revenue potential Authors & Series Risk-Reduction Brands AUDIENCE INVOLVEMENT IP & Ideas Targeted Recruitment THE JOURNEY Immersion Production Ideation Marketing Co-creation Launch Testing & Fine-TuningOUR KNOWLEDGE ADAPTATION MODELSKids’ Media & Entertainment Narrative Theory IPs Audience Expectations Platforms Media Translation Audiences Market Context
    19. 19. DRAWING THE MAP Cross-media & Digital Strategy Products & Solutions Budgets & FeasibilityYOUR TREASURE Business Models THE COMPASS Books Revenue potential Authors & Series Risk-Reduction Brands AUDIENCE INVOLVEMENT IP & Ideas Targeted Recruitment THE JOURNEY Immersion Production Ideation Marketing Co-creation Launch Testing & Fine-TuningOUR KNOWLEDGE ADAPTATION MODELSKids’ Media & Entertainment Narrative Theory ONGOING DEVELOPMENT IPs Audience Expectations Audience Involvement Platforms Media Translation Analytics Audiences Competition Market Context
    20. 20. CHAPTER 2Navigation Techniques
    21. 21. DRAWING THE MAP Cross-media & Digital Strategy Products & Solutions Budgets & FeasibilityYOUR TREASURE Business Models THE COMPASS Books Revenue potential Authors & Series Risk-Reduction Brands AUDIENCE INVOLVEMENT IP & Ideas Targeted Recruitment THE JOURNEY Immersion Production Ideation Marketing Co-creation Launch Testing & Fine-TuningOUR KNOWLEDGE ADAPTATION MODELSKids’ Media & Entertainment Narrative Theory ONGOING DEVELOPMENT IPs Audience Expectations Audience Involvement Platforms Media Translation Analytics Audiences Competition Market Context
    22. 22. RISK REDUCTION: Adaptation Model
    23. 23. RISK REDUCTION: Adaptation Model SOURCE NARRATIVE
    24. 24. RISK REDUCTION: Adaptation Model SOURCE NARRATIVE Genre & main themes - adventure, exploration, Isolation,crafting, education, animals / nature
    25. 25. RISK REDUCTION: Adaptation Model SOURCE NARRATIVE Genre & main themes - adventure, exploration, Isolation,crafting, education, animals / nature Character traits and functions - complementary, team work
    26. 26. RISK REDUCTION: Adaptation Model SOURCE NARRATIVE Genre & main themes - adventure, exploration, Isolation,crafting, education, animals / nature Character traits and functions - complementary, team work Settings - island locations
    27. 27. RISK REDUCTION: Adaptation Model SOURCE NARRATIVE Genre & main themes - adventure, exploration, Isolation,crafting, education, animals / nature Character traits and functions - complementary, team work Settings - island locations Main events, plotting structure - kernel events, linear / causal
    28. 28. RISK REDUCTION: Adaptation Model
    29. 29. RISK REDUCTION: Adaptation Model MEDIA TRANSLATION
    30. 30. RISK REDUCTION: Adaptation Model MEDIA TRANSLATIONPotential and limitations of destination medium / platform
    31. 31. RISK REDUCTION: Adaptation Model MEDIA TRANSLATION Potential and limitations of destination medium / platform Storytelling devices in games: backstories, cut scenes,characters, quests / quest journals, text
    32. 32. RISK REDUCTION: Adaptation Model MEDIA TRANSLATION Potential and limitations of destination medium / platform Storytelling devices in games: backstories, cut scenes,characters, quests / quest journals, text Ludic: needs goals: find resources, build home, explore
    33. 33. RISK REDUCTION: Adaptation Model
    34. 34. RISK REDUCTION: Adaptation Model AUDIENCE EXPECTATIONS
    35. 35. RISK REDUCTION: Adaptation Model AUDIENCE EXPECTATIONS Kids’ take on source IP - favourite events, changes
    36. 36. RISK REDUCTION: Adaptation Model AUDIENCE EXPECTATIONS Kids’ take on source IP - favourite events, changes Previous adaptations of the book
    37. 37. RISK REDUCTION: Adaptation Model AUDIENCE EXPECTATIONS Kids’ take on source IP - favourite events, changes Previous adaptations of the book Kids’ media universe - series of books, films and othermedia linked to theme (e.g. pirates, shipwrecks)
    38. 38. RISK REDUCTION: Adaptation Model AUDIENCE EXPECTATIONS Kids’ take on source IP - favourite events, changes Previous adaptations of the book Kids’ media universe - series of books, films and othermedia linked to theme (e.g. pirates, shipwrecks) Games kids play / know & different styles of play - playerarchetypes
    39. 39. RISK REDUCTION: Adaptation Model
    40. 40. RISK REDUCTION: Adaptation ModelSOURCE NARRATIVE
    41. 41. RISK REDUCTION: Adaptation ModelSOURCE NARRATIVEMEDIA TRANSLATION
    42. 42. RISK REDUCTION: Adaptation ModelSOURCE NARRATIVEMEDIA TRANSLATIONAUDIENCE EXPECTATIONS
    43. 43. RISK REDUCTION: Adaptation ModelSOURCE NARRATIVEMEDIA TRANSLATION QUALITYAUDIENCE EXPECTATIONS ADAPTATION
    44. 44. RISK REDUCTION: Audience Involvement
    45. 45. RISK REDUCTION: Audience InvolvementMAIN REACTIONS, WANTS AND IDEAS
    46. 46. RISK REDUCTION: Audience InvolvementMAIN REACTIONS, WANTS AND IDEAS Fidelity vs. engaging game (film, new stories, other games)
    47. 47. RISK REDUCTION: Audience Involvement
    48. 48. RISK REDUCTION: Audience InvolvementMAIN REACTIONS, WANTS AND IDEAS
    49. 49. RISK REDUCTION: Audience InvolvementMAIN REACTIONS, WANTS AND IDEAS Add elements from book and film - pirate fight essential event; need better pirates
    50. 50. RISK REDUCTION: Audience Involvement
    51. 51. RISK REDUCTION: Audience InvolvementMAIN REACTIONS, WANTS AND IDEAS
    52. 52. RISK REDUCTION: Audience InvolvementMAIN REACTIONS, WANTS AND IDEAS Inspired by existing games and gaming traditions / devices e.g. bosses / minions, levels, progression, energy and powers
    53. 53. RISK REDUCTION: Audience Involvement
    54. 54. RISK REDUCTION: Audience InvolvementMAIN REACTIONS, WANTS AND IDEAS: The concept of “story-playing”
    55. 55. RISK REDUCTION: Audience InvolvementMAIN REACTIONS, WANTS AND IDEAS: The concept of “story-playing” Family characters, but different females, swap characters; more information
    56. 56. RISK REDUCTION: Audience Involvement
    57. 57. RISK REDUCTION: Audience InvolvementMAIN REACTIONS, WANTS AND IDEAS: The concept of “story-playing”
    58. 58. RISK REDUCTION: Audience InvolvementMAIN REACTIONS, WANTS AND IDEAS: The concept of “story-playing” Learning - want interesting info on animals, fact sheets, stickers, trophies
    59. 59. RISK REDUCTION: Audience InvolvementMAIN REACTIONS, WANTS AND IDEAS: The concept of “story-playing” Learning - want interesting info on animals, fact sheets, stickers, trophies Choice / freedom / multi-linear story vs. predictable linear game
    60. 60. RISK REDUCTION: Audience InvolvementMAIN REACTIONS, WANTS AND IDEAS: The concept of “story-playing” Learning - want interesting info on animals, fact sheets, stickers, trophies Choice / freedom / multi-linear story vs. predictable linear game Customisation: personalise home, characters, name parts of island
    61. 61. RISK REDUCTION: Audience InvolvementMAIN REACTIONS, WANTS AND IDEAS: The concept of “story-playing” Learning - want interesting info on animals, fact sheets, stickers, trophies Choice / freedom / multi-linear story vs. predictable linear game Customisation: personalise home, characters, name parts of island Resources - collect and build (home, defences, etc.), food production (heath bar)
    62. 62. RISK REDUCTION: Audience InvolvementMAIN REACTIONS, WANTS AND IDEAS: The concept of “story-playing” Learning - want interesting info on animals, fact sheets, stickers, trophies Choice / freedom / multi-linear story vs. predictable linear game Customisation: personalise home, characters, name parts of island Resources - collect and build (home, defences, etc.), food production (heath bar) Exploration - explore island and unlock areas in map
    63. 63. RISK REDUCTION: Audience InvolvementMAIN REACTIONS, WANTS AND IDEAS: The concept of “story-playing” Learning - want interesting info on animals, fact sheets, stickers, trophies Choice / freedom / multi-linear story vs. predictable linear game Customisation: personalise home, characters, name parts of island Resources - collect and build (home, defences, etc.), food production (heath bar) Exploration - explore island and unlock areas in map Ethics - treating animals badly linked to diminishing powers; no sexism
    64. 64. RISK REDUCTION: Audience InvolvementMAIN REACTIONS, WANTS AND IDEAS: The concept of “story-playing” Learning - want interesting info on animals, fact sheets, stickers, trophies Choice / freedom / multi-linear story vs. predictable linear game Customisation: personalise home, characters, name parts of island Resources - collect and build (home, defences, etc.), food production (heath bar) Exploration - explore island and unlock areas in map Ethics - treating animals badly linked to diminishing powers; no sexism Progression: levels, character gaining abilities / skills, rewards
    65. 65. RISK REDUCTION: Audience Involvement
    66. 66. RISK REDUCTION: Audience InvolvementFROM STORY-TELLING TO STORY-PLAYING
    67. 67. RISK REDUCTION: Audience InvolvementFROM STORY-TELLING TO STORY-PLAYING Quest journal writing the story as they play it - able to add text and download / print a unique personalised version of the story
    68. 68. DRAWING THE MAP Cross-media & Digital Strategy Products & Solutions Budgets & FeasibilityYOUR TREASURE Business Models THE COMPASS Books Revenue potential Authors & Series Risk-Reduction Brands AUDIENCE INVOLVEMENT IP & Ideas Targeted Recruitment THE JOURNEY Immersion Production Ideation Marketing Co-creation Launch Testing & Fine-TuningOUR KNOWLEDGE ADAPTATION MODELSKids’ Media & Entertainment Narrative Theory ONGOING DEVELOPMENT IPs Audience Expectations Audience Involvement Platforms Media Translation Analytics Audiences Competition Market Context
    69. 69. DRAWING THE MAP Cross-media & Digital Strategy Products & Solutions Budgets & FeasibilityYOUR TREASURE Business Models THE COMPASS Books Revenue potential Authors & Series Risk-Reduction Brands AUDIENCE INVOLVEMENT IP & Ideas Targeted Recruitment THE JOURNEY Immersion Production Ideation Marketing Co-creation Launch Testing & Fine-TuningOUR KNOWLEDGE ADAPTATION MODELSKids’ Media & Entertainment Narrative Theory ONGOING DEVELOPMENT IPs Audience Expectations Audience Involvement Platforms Media Translation Analytics Audiences Competition Market Context
    70. 70. DRAWING THE MAP Cross-media & Digital Strategy Products & Solutions Budgets & FeasibilityYOUR TREASURE Business Models THE COMPASS Books Revenue potential Authors & Series Risk-Reduction Brands AUDIENCE INVOLVEMENT IP & Ideas Targeted Recruitment THE JOURNEY Immersion Production Ideation Marketing Co-creation Launch Testing & Fine-TuningOUR KNOWLEDGE ADAPTATION MODELSKids’ Media & Entertainment Narrative Theory ONGOING DEVELOPMENT IPs Audience Expectations Audience Involvement Platforms Media Translation Analytics Audiences Competition Market Context
    71. 71. DRAWING THE MAP Cross-media & Digital Strategy Products & Solutions Budgets & FeasibilityYOUR TREASURE Business Models THE COMPASS Books Revenue potential Authors & Series Risk-Reduction Brands AUDIENCE INVOLVEMENT IP & Ideas Targeted Recruitment THE JOURNEY Immersion Production Ideation Marketing Co-creation Launch Testing & Fine-TuningOUR KNOWLEDGE ADAPTATION MODELSKids’ Media & Entertainment Narrative Theory ONGOING DEVELOPMENT IPs Audience Expectations Audience Involvement Platforms Media Translation Analytics Audiences Competition Market Context
    72. 72. Dubit: your compass in kids’ media & entertainmentTO RECEIVE A MORE IN-DEPTH COPY OF THESE SLIDES peter.robinson@dubitlimited.com Twitter: @dubit @peterrobinson81 www.dubitresearch.com
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