American Kids on Facebook

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A section of research from a broader study by Dubit into how children use Facebook, specifically for gaming. Includes information on who is on Facebook and what they are doing there.

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  • Q7. Do you use Facebook at all? Base: All those who use the internet [998]
  • Q7. Do you use Facebook at all? Base: All those who use the internet [998]; 6 [128]; 7 [122]; 8 [87]; 9 [78]; 10 [83]; 11 [132]; 12 [118]; 13 [139]; 14 [110]
  • Q7. Do you use Facebook at all? Base: All those who use the internet [998]Q18. Have you got accounts / personal pages with any of these? Or do you use anyone else’s account? Base: All those who use the internet [998]
  • Q7. Do you use Facebook at all? Q18. Have you got accounts / personal pages with any of these? Or do you use anyone else’s account?Base: All those who use the internet [998]; 6-7 [250]; 8-10 [249]; 11-12 [250]; 13-14 [249]
  • Q7B. Would you want to sign up for this Facebook for under-13s? Base: Those who use the internet aged under 13 [749]; 6-7 Boy [125]; 6-7 Girl [125]; 8-10 Boy [124]; 8-10 Girl [125]; 11-12 Boy [125]; 11-12 Girl [125]Q7D. Do you think you would transfer your current account to the new under-13 Facebook? Base: Those interested in the new Facebook who currently have an account with Facebook [150]
  • Q7C. What types of games would you like to see in this Facebook for under 13s? Base: Those who would like to sign up for U13s Facebook [565]
  • Q9. From the list below please tick any websites or phone/tablet pages that you have used to play games within the last month.Base: All respondents [1,000]; Computer, phone and tablet gamers [772]; Boys [386]; Girls [385]; 6-7 [195]; 8-10 [195]; 11-12 [195]; 13-14 [187]
  • American Kids on Facebook

    1. 1. DubitKids and online gamingFocus on Facebook usageand games [USA]
    2. 2. Use of Facebook Yes, I have my own account / Have their own account profile 34% Boys 32%; Girls 36% Yes, I use my parents account or they show me stuff on Facebook Under 13s 21%; 13-14s 73% Yes, I use my brothers or my 9% sisters account 1% 1% Yes, I use someone elses account Parents won’t let them Boys 30%; Girls 33% 31% No, I dont use Facebook - my parents wont let me Under 13s 38%; 13-14s 12% No, I dont use Facebook - Im not interested 15% Im not sure There were no 13-14 year olds who 0% said they don’t know what Facebook is! 9% I dont know what Facebook is
    3. 3. Use of Facebook 79% 81% Yes - Someone Elses Profile 6% 7% Yes - Own Profile 61% 7% 48% 44% 13% 75% 10% 28% 28% 71% 54% Total: 17% 20% 19% 13% 13% 35% 34% 11% 10% 11% 15% 15% 6% 9% 9% Age: 6 7 8 9 10 11 12 13 14 Total U13-Facebook Users
    4. 4. Proportion who either have an account withMembership / use of other sites these websites, or use somebody else’s account to access the website 17% 44% are either a 16% member of 5% 5%Windows Live or use somebody else’s 5% Messenger account to access it 1% 1% None of these (excluding Facebook) 0% Under 13s 75%; 13-14s 44% None of 67% these
    5. 5. Proportion who either have an account with these websites, or use somebody else’sMembership / use of other sites, by age account to access the website NB: The ‘None of these’ figure excludes those who use Facebook100% None of these 90% 87% 80% 79% Facebook 80% 70% Yahoo 60% 58% YouTube 54% 50% MySpace 44% 40% Google+ 33% 30% 25% 21% MSN / Windows Live 20% 18% 19% Messenger 11% Hi5 10% 8% 7% 5% 9% 7% 5% 4% 2% 2% 1% 1% 2% 1% Bebo 0% 0% 1% 6-7 8-10 11-12 13-14
    6. 6. Whether they would be interested in signingFacebook for U13s up for a new Facebook for under 13s Definitely yes Probably yes Not quite sure Probably not Definitely not Total 25% 24% 28% 11% 12% 6-7 Boy 14% 19% 32% 18% 17% 6-7 Girl 14% 26% 38% 10% 12% 8-10 Boy 22% 27% 27% 13% 10% 8-10 Girl 34% 21% 23% 10% 12% 11-12 Boy 28% 25% 25% 11% 10% 11-12 Girl 38% 26% 20% 6% 10% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Of those interested and who currently have a Facebook account, 37% said they would definitely transfer their account to the new service, and 31% said they probably would
    7. 7. Desired games on a Facebook for U13s What kind of games they would like to see on a Facebook for under 13s
    8. 8. Games on Facebook 25% of all kids said they played a game on Facebook in the last month For kids who play games on a computer, phone or tablet, 32% play games on Facebook 58% 42% 32% 32% 19% 10% Boys Girls 6-7 8-10 11-12 13-14
    9. 9. Games on Facebook Facebook is a popular destination for games.... The games most played on Facebook are: Of the13% of kids who played 12% 5% 11% in the last month 4% 84% of them played it on 6% 4%Compared to... 7% 4% 2% 6% 4% 2% 1%

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