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Chapter 11
 

Chapter 11

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  • Intense rivalry New entrants Substitute products Buyers’ bargaining power Supplier’s bargaining power

Chapter 11 Chapter 11 Presentation Transcript

  • CHAPTER 11: Dealing with Competition Junnosuke G. Kato Ateneo School of Medicine and Public Health Top 10 Concepts
  • Outline: Pay Attention to Competitors
    • Market attractiveness is determined by competitive forces
    • Who are my competitors?
    • What among their traits should I consider?
    • How do I classify their roles in the target market?
    • What competitive strategies can I
    • use as a market-leader?
    • What competitive strategies can I
    • use as a market-challenger?
    • What competitive strategies can I use as a market-follower?
    • What competitive strategies can I use as a market-nicher?
    • Do I focus on my competitors?
    • Do I focus on my customers?
    Outline: Pay Attention to Competitors
  • Concept 1: Market attractiveness is determined by competitive forces
  • Concept 2: Who are my competitors?
  • Concept 3: What among their traits should I consider?
  • Concept 4: How do I classify our roles in the target market?
  • Concept 5: What competitive strategies can I use as a market-leader?
  • Concept 6: What competitive strategies can I use as a market-challenger?
  • Concept 7: What competitive strategies can I use as a market-follower?
  • Concept 8: What competitive strategies can I use as a market-nicher?
  • Concept 9: Do I focus on my competitors?
  • Concept 10: Do I focus on my customers?
  • Summary
    • Pay attention to competitors
    • Identify
    • Analyze
    • Classify
    • Utilize competitive strategies
    • Prioritize
  • Conclusion
    • “ The enemy of my enemy is my enemy”
    • Again, pay attention to competitors and invoke the different strategies to enable your company to survive
  • CHAPTER 11: Dealing with Competition Junnosuke G. Kato Ateneo School of Medicine and Public Health Top 10 Concepts