Outplacement.Shortened Version
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Outplacement.Shortened Version



Erica Otto of The Dubin Group presents Social Media tips for job seekers. https://www.thedubingroup.com/Resources.html

Erica Otto of The Dubin Group presents Social Media tips for job seekers. https://www.thedubingroup.com/Resources.html



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Outplacement.Shortened Version Outplacement.Shortened Version Presentation Transcript

  • The Dubin Group 2 Penn Center, Suite 1303 1500 JFK Boulevard Philadelphia, PA 19102 www.thedubingroup.com Four Falls Corporate Center, Building 100, Suite 103 Conshohocken, PA 19428 Your Personal Dubin Consultant: Can be assigned to you based on your area of expertise
  • About The Dubin Group
    • The Dubin Group, formed in 1998 is a boutique staffing and executive search firm specializing in temporary and direct hire placement of finance and accounting, human resources, administrative/office support, IT, legal and Executive Search.
    • The industries we serve are wide-ranging. Areas of notable successful placements include: Manufacturing, Private Equity/Venture Capital, Financial Services & Banking, Real Estate, Healthcare, Telecommunications, Pharmaceutical, Construction, Insurance, Legal Firms, Accounting Firms and Marketing/Media.
    • The Dubin Group also offers customized Outplacement Services Packages and Candidate Employment Screening/ Software Testing, even if the candidates are found through the client’s own efforts. In addition to live seminars/ workshops, The Dubin Group also provides webinars, virtual seminars/workshops, online resources, video resumes and video conferencing.
    • My Story and Role at The Dubin Group
  • Philosophy for Executing Job Search
    • 1- Become a recruiter.
    • 2- And/ or work with an exceptional agency and recruiter.
    • Strategy should include traditional job search avenues as well as creative
    • approaches and current technological methods, more specifically:
    View slide
  • What is Social Media?
    • Online technologies and practices through which people connect, share ideas, information and experience, build relationships and offer perspective.
    View slide
  • Social Media Networking/ Job Search
      • Build your own Social Media profile and marketing/
      • advertising campaign
      • 1-Determine your target market
      • 2-Locate yourself
      • 3-Brand/ re-brand yourself
      • 4-Leverage the information you find
      • 5-Develop your own CRM
      • 6-Measure results
  • 1-Determine Your Target Market
      • Research companies
        • LinkedIn
        • Google
        • Twitter
        • Job Boards- look at any posting for a position whether or not in your area. It may give you clues about the growth of the company, the contacts, nuances, etc.
      • Research contacts
        • LinkedIn
        • FaceBook
        • Plaxo
        • Google
        • Twitter
  • 2-Locate Yourself
    • Find out how your rank
    • See how it easy it is to find yourself
    • Determine possible perception of you
    • Enlist a mentor, coach, friend to give perspective and advice on how you come across over social media
  • 3-Brand/ Re-brand Yourself
    • Visual/ Video Resume
    • Social Networking Websites (LinkedIn, FaceBook, Plaxo, Ecademy, Ning)
    • Real Time Social Messaging (Twitter, plurk, identi.ca, yammer)
    • Personal Websites
    • Group or Personal Blogs
    • Video Conferencing
    • Advertise your Social Media Presence
    • Add your URL to email signature and business card
    • Improve your Google rank by driving traffic to social media streams
    • (Sites are being indexed)
    • Be real and transparent
    • Understand it is a longer term relationship building experience
    • Make it easy for people to “talk about you”
  • Social Media/ Technological Resumes
    • Visual Resumes
    • Click here to see a sample of a visual resume:
    • http://www.visualcv.com/chrisrussell
    • http://www.visualcv.com/clbisque
    • Audio, Video/ Podcasts- YouTube, Flicker
    • Embedded charts and documents, PowerPoint presentations
    • Upload writing samples, recommendations, etc.
    • Hyperlinks to FaceBook, Twitter, LinkedIn, blogs, etc.
    • Video Resumes
    • Click here to see the sample:
    • http://video.solsticemedia.biz/DubinGroup/DjWeaklandResume.html
    • Can be an interview style or a slate
  • Social Networking Websites
    • Personal Networking Sites (Professional): Linked In
    • http://www.linkedin.com/in/glennmankoprofile h tt p://www.linkedin.com/in/ericaotto
    • Build Profile
    • Education, Work Experience, References/ Recommendations
    • Presentations/ Articles/ Business Plans
    • Podcasts, Video Clips, Hyperlinks to personal website/ blogs, etc.
    • Groups, Discussions, Q & A- lists experts on topics, questions can be sent to up to 200 people
    • Points of Interest (Amazon application for books), Status Updates
    • Build Connections
    • Search and add your own contacts & view contacts’ connections
    • Introduce yourself, Ask for introductions, Make introductions for others
    • View Job Postings
    • Job post section as well as Discussion areas used to notify users of positions
    • Explore Events and Other Networking Opportunities
    • Attend others’ and/ or create your own
    • Group Networking Sites: Ning - create your own group or join someone else’s
  • Real Time Social Messaging
    • Twitter, Identi.ca, Yammer (Internal Twitter)
      • Search companies and contacts
        • Tweetdeck, Twhirl, Twitterfox
      • Follow companies and contacts
        • Set alarms/ Tweetbeeps
      • Attract your own followers
      • Tweet
      • Advertise (add links to books, etc.)
      • Become privy to breaking news
      • Share humorous stories
      • Have a value proposition
  • Personal Websites
    • Set up a free site with resume and keywords about you/ for what you are looking
    • GoDaddy.com: current top domain hoster: you can also use MySpace, Google, etc.
    • HOW TO:  
    • Visit a domain-name registrar online to see whether or not your domain name is available. 
    • Select a host company to keep your domain name. You can ask your Internet service provider, which may provide this service for a fee, or you can search the Internet for Web site hosting companies. The host company or provider will create your Web or e-mail address with the appropriate routing information.
    • Buy your domain name by registering it either through your host or with a domain name registrar. Provide your credit card number and any technical information - available from your Web host - as needed.
    • Wait a day or so for the new domain name to be processed, then give it to your Web host to attach to your Web page
    • Build your Web page -focus on strengths, achievements and value you bring to potential employer
  • Group or Personal Blogs
    • What is a Blog?
    • Website displaying entries in reverse chronological order with the most recently written at the top.
      • Text, Images, Videos, Links, Method for viewers to respond
      • All you need to start blogging is an email address and something to say.
      • Also, Miniblogs and Videoblogs (Flickr, YouTube)
      • Step 1: Define Your Niche/ Audience
    • Use a blog for people in your profession who may share your viewpoint, struggle, goals, etc.
    • Anything goes, but if this blog is for your job search, monitor its content.
    • Step 2: Name Your Blog
    • Should be memorable, short, easy to spell and related to subject matter.
    • Possibly match blog name and URL; host name will also appear if you use a hosting service.
    • If you only want your blog name to show, purchase a registered domain name.
    • Step 3: Choose a Blog Host ( WordPress.com , Blogger , Typepad and Vox )
    • Step 4: Create Your Blog
    • Hosts will walk you through process. Standard format = header, sidebar and body (posts).
  • Video Conferencing
    • Employers love the ability to video conference candidates for an interview
    • Be sure to have the capability at home or a strategy to execute a video conference on short notice.
    • Learn how to Skype
  • 4-Leverage Information
    • Align yourself with organization via social media marketing tools
    • Make connections with individuals via social media
      • Literally “connect”
      • Find commonalities!!
      • Increase Mindshare- status updates, posts, uploaded articles, discussions, groups, etc.
    • Become active in their social media space
      • Discussions, Blogs, Groups, Events, Charity
  • 5-Develop CRM
    • Typical online job boards
    • Jibber Jobber
      • What is it?
        • Online tool designed by Jason Alba during his personal job search out of a frustration for job seekers to manage their job search via an online method.
      • What can it do?
        • See resumes sent
        • See connections (networking component)
        • Schedule/ log interview times and activities
        • Save thank you notes, other correspondence
        • MAKE NOTES
      • - How can I learn more?
        • Listen to a podcast interview (about 40 minutes) with Jason, by Peter Clayton. Peter is the leader in podcast interviews in the employment space.
        • Read a blog post by Dave Mendoza, expert recruiter and consultant.
        • Read (and subscribe to) Jason's blog, found at: http://www.JibberJobber.com/blog
  • 6-Measure Results
    • Use Google Alerts & Analytics
      • Alerts email updates of the latest relevant Google results based on your choice of query or topic and timeframe.
      • Example: monitor news about a company or keep current on a competitor or industry.
      • Analytics runs reports on traffic (dashboard, new vs. return view)
      • http://www.google.com/alerts
    • RSS Feeds ( Really Simple Syndication )
      • An RSS document ("feed", "web feed" or "channel") includes full or summarized text, plus metadata such as publishing dates and authorship.
      • Use RSS/ feed readers (Google reader, Bloglines, My Yahoo), which can be web, desktop or mobile device-based.
      • Offer a way to get timely updates from favored websites or to aggregate feeds from many sites into one place.
      • Protect privacy by not entering personal information online.
      • Place RSS icons at end of your posts.
        • Increase your number of RSS subscribers.
        • Use a message such as “Like this article?”
        • Reminds visitors that to stay updated, they should follow your feed.
    • Other: AW stats, Sitemeter, Webalizer, Tweetbeep