Agile localization as a business advantage workshop

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Was the release of your project ever delayed when localization problems were found too late? Or worst, delayed subsequent products because of this delay? Or the fact that UI specifications quickly get …

Was the release of your project ever delayed when localization problems were found too late? Or worst, delayed subsequent products because of this delay? Or the fact that UI specifications quickly get out of date, leaving us with very poor quality testing by localization testing vendors. In most projects localization is still done in “waterfall” mode. Localization teams are typically involved at a very late stage of the development cycle.

We have lived through many of these problems, and we believe that Localization and Agile software development were born to be together

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  • This company was in the technology platform business. Identified some key markets, like China, India, Brasil. Built products for their main market, and altered them to enter those new markets.
  • In this company all projects took 3 months from being ready to being in the market. We investigated why, and the reason was very simple. The stakeholders were not very happy, but they were the ones creating the situation. You see, in this company the process stated that Localization of the product
  • Ideas for new exercise: What are the consequences of adopting agile localization? How would you change the team’s workflow to accomodate agile localization? Where did we struggle when adopting agile localization? What were the problems we had?


  • 1. Agile LocalizationAgile Localizationas a competitiveas a competitivebusinessbusinessadvantageadvantageJune 5th, XP2013, @duarte_vascoJune 5th, XP2013, @duarte_vasco
  • 2. What is localization?• Also known as L10N and it’s cousinInternationalization (I18N)• Means of adapting computer software todifferent languages, regional differencesand technical requirements of a targetmarket.• The activities include: translation, adaptation,testing
  • 3. The projectAgile Localizationhttp://Agile-Localization.comLuis Goncalves@lgoncalves1979Vasco Duarte@duarte_vasco
  • 4. What about today?1. Horror stories of Localization2. Why aren’t we agile yet?3. What would Agile Localization look like?4. Take aways, actionable next steps
  • 5. Before we go forward...What are your expectations for thissession?
  • 6. GingerbreadLebkuchenLatte+ =
  • 7. Source: 20%Yes 80%Loss due to translation and localization issues
  • 8. • Further, 40% of the respondents stated theyhave had to delay product launchesbecause of mistranslations• 7% claimed they had received fines by localgovernments for non-compliance as aresult of translation errors.Source:
  • 9. The extremesEvery product is alocalization in itselfTake it or leave it,we know better...
  • 10. The company thatThe company thatwas always late...was always late...
  • 11. ?
  • 12. Thecompanythat wasalwaysslow
  • 13. The story that matters...SuperSoft
  • 14. The story that matters...• Your company just entered new markets(Europe)...• You have the technical advantage, but...• Your competitors can introduce their productin the new markets faster• Your localized product is losing market share...• The market you are in is growing, but you arenot...
  • 15. Exercise 1: What is keeping SuperSoftback?• The teams use Agile, but Localization process doesnot. Why is that?• Based on your real life experience, what are theobstacles?People TechnologyProcessCosts
  • 16. Exercise 2: Your job now is to helpSuperSoft...• How would an Agile Localization process looklike?– What would you change?– What steps would it include?– What are the enablers?– How would it fit into Scrum?– How would it fit into Kanban?– How would it fit into XP?
  • 17. Exercise 2: Your job now is to helpSuperSoft...• What is the Business goal that SuperSoft istrying to achieve?• Design the Localization process to meet thatgoal• Consider that these are new markets forSuperSoft
  • 18. Final Exercise: ideas to try at work...
  • 19. Don’t forget...• Your name can appear in the book if you leaveus your name• You can receive a copy of the book if youleave us your email
  • 20. SuperSoft