1.1 trends that will drive responsible travel en

229 views
158 views

Published on

Workshop on "Responsible Tourism Facing Impacts Of Climate Change" was held by the ESRT Programme on April 4, 2014. This workshop was aimed at raising awareness, building capacity of all stakeholders in tourism industry in order to ensure that tourism develops in harmony with the environment.

Published in: Travel, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
229
On SlideShare
0
From Embeds
0
Number of Embeds
14
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

1.1 trends that will drive responsible travel en

  1. 1. Trends that will drive Responsible Travel in 2014 and Beyond – Benefitting from Responsible Tourism VITM Conference: Responsible Tourism Facing Impacts of Climate Change April 2014, Hanoi, Vietnam Kai Partale, Tourism Sector Specialist ESRT Session: Using Trends & Practices to grow Tourism Responsibly 31/03/2014 1
  2. 2. Insight into RT CONSUMER DEMAND FOR RT, ENVIRONMENTAL PUSH FACTORS, TOURISM GROWTH IMPACTS, WHAT IS RESPONSIBLE TOURISM? BENEFITS OF ADOPTING RT APPROACH: GOVERNMENT, BUSINESSES, COMMUNITIES AND VISITORS, RESPONSIBLE TOURISM ACTIONS Responsible tourism trends Responsible tourism solutions Responsible tourism benefits Responsible tourism actions 31/03/2014 2
  3. 3. 58% 47% 93%of Conde Nast Travellers think travel companies should be responsible for protecting the environment of Conde Nast Travellers also say their hotel choice is influenced by the support the hotel gives to the local community 71%of TripAdvisor members planned to make a more eco-friendly choice for their holiday in 2013 compared to 65% in 2012 of Conde Nast Travellers are interested in volunteer vacations, and 98% of past volunteers satisfied with their experience Source: Conde Nast Traveller; TripAdvisor 2012 Consumer‟s are demanding Responsible Travel… 31/03/2014 3
  4. 4. 50% of TripAdvisor travellers are willing to spend more money to stay at an eco-friendly accommodation 75%of TripAdvisor travellers say the economic landscape does not affect their interest in eco- friendly travel choices 23%of TripAdvisor travellers would pay up to $25 additional per night to stay at an eco-friendly accommodation, while 9% would be willing to spend $25-$50 extra Source: TripAdvisor 2012 …and are willing to pay to go “green” 31/03/2014 4
  5. 5. Source: Fair Trade Resource Network 2013 CONSUMERS ARE DEMANDING FAIR TRADE PRODUCTS 31/03/2014 5
  6. 6. UNWTO: of global tourism has a cultural motivation 37% “…There has been considerable growth of a deeper level of engagement with local culture over the past decade…” EUROPEAN TRAVEL COMMISSION: of travellers are strongly influenced by history and culture in their choice of holiday destination (and only 15% are not) NATIONAL TRUST FOR HERITAGE PRESERVATION: 57% Looking after culture responsibly meets tourists‟ demand for Cultural Tourism Products 31/03/2014 6
  7. 7. …there are also other “push” factors that are driving the need for responsible tourism… External Forces 31/03/2014 7
  8. 8. of earth‟s water is salt water and not drinkable < 1% of water resources is accessible freshwater of the earth‟s water is part of glaciers 2% 300conflicts have been caused by water resource issues Water consumption has increased 4 timesin the 50 last years but the population has only doubled > 4 billion live in countries facing water scarcity people > 97% Being water wise just makes good sense 31/03/2014 8
  9. 9. Total primary energy supply has doubled in 35 years worldwide of investment will be necessary to satisfy the world energy demand by 2030 billion dollars 16,000 Reducing energy consumption will become a necessity 31/03/2014 9
  10. 10. 2600 tones of waste is produced in Hanoi per day 5.3 kg of waste is produced on average per person per day The quantity of waste produced by the Asia Pacific region will double by 2030 of waste is recycled worldwide <10% Waste production will only get worse if we don‟t act now 31/03/2014 10
  11. 11. Vietnamese tourism is projected to enjoy growth: increasing disposable household incomes, rising living standards and the increasing trend towards travel, especially in big cities; Travel and tourism is dominated by domestic players and highly influenced by the government; Industry players are expected to continue to improve their services and launch more promotional activities in order to attract customers; Growing trend towards closer cooperation amongst industry players; Improvement of basic infrastructure such as airports and highways. Tourism Growth Source: Euromonitor 31/03/2014 11
  12. 12. Activities in Observance of Responsible Travel Visit a local site of natural beauty and/or culture heritage Ensure you did not leave any litter Observe local dress codes (when visiting religious sites) Deliberately save water (e.g, having a short shower rather than a bath) Switch off air-conditioning to save energy Purchase a product or service as it benefits the local community Decide not to have your hotel towels washed too often for environmental reasons International Visitors Domestic Visitors Total HCMC Hanoi Sapa Halong Hue (n=200) (n=40) (n=40) (n=40) (n=40) (n=40) 45 44 38 32 58 83 84 36 34 29 11 80 76 36 Total HCMC Hanoi Sapa Halong Hue (n=200) (n=40) (n=40) (n=40) (n=40) (n=40) Visit a local site of natural beauty and/or culture heritage Ensure you did not leave any litter Observe local dress codes (when visiting religious sites) Deliberately save water (e.g, having a short shower rather than a bath) Purchase a product or service as it benefits the local community Switch off air-conditioning to save energy Decide not to have your hotel towels washed too often for environmental reasons 80 88 45 55 45 38 28 85 88 68 48 63 45 55 68 90 53 45 38 28 28 90 85 60 58 48 53 30 95 63 65 20 28 28 18 78 78 38 40 35 35 0 95 83 58 43 35 40 23 75 78 30 43 40 30 0 78 78 33 28 33 25 10 73 65 23 28 28 13 23 Source: SNV, Nielsen 2010 Discover natural beauty and culture heritage as well as not leaving any litter are the common practices that foreigner and domestic travelers do while traveling. When it comes to “saving water (e.g. having a short shower rather than a bath) and energy (switching off air-conditioning) or purchasing locally”, tourists tend to pay less attention to it with a discrepancy between foreign and domestic travelers. 31/03/2014 12
  13. 13. Responsible tourism puts heritage assets on a path of stability and rejuvenation Exploration Involvement Development Consolidation Stagnation (Rejuvenate) (Stable) (Decline) Development threshold TIME NUMBEROFVISITORS MY SON SANCTUARY HUE HOI AN HA LONG BAY Conceptual diagram of stage of development for key heritage sites in Vietnam Implementing responsible tourism will keep destinations stable or even rejuvenate 31/03/2014 13
  14. 14. Why responsible tourism makes good business sense Growth in revenue & market share Cost savings Access to capital Better brand Happier staff More attractive destinations Licensed to operate Improved service Ready for regulations 31/03/2014 14
  15. 15. Positive Effects of Integrating Responsible Tourism into Operations Responsible employment •Improves productivity and economic performance •Creates more satisfied workers and lower staff turnover •Creates a better trained workforce and higher employment levels •Reduces costly accidents and health care fees •Enhances innovation from staff Responsible tourism products •Attracts better stakeholder support •Are more commercially viable •Better satisfy customer demand •Have fewer negative impacts on the environment and culture Responsible marketing •Creates competitive advantage •Increases value and demand •Increases customer loyalty •Increases customer satisfaction •Facilitates more respectful interaction in destinations Responsible supply chains •Meets consumer demand •Creates improved organisational profile / brands •Improves market access •Increases operational effectiveness •Increases sustainability and extend product lifecycle Minimising energy, water and waste • Creates cost savings through enhanced efficiency • Creates competitive advantage • Improves resilience to the effects of climate change • Attracts new customers • Increases customer loyalty • Prepares organisations for new legislation • Minimises reduced revenue from increased operating costs and loss of competitive advantage 31/03/2014 15
  16. 16. 3-5 star hotels acting responsibly in Vietnam • Report major changes in awareness55% • Have an environmental plan in place82% • Strongly taking measures to improve energy efficiency & reduce waste 65% • Conduct environmental training31% • Aim to achieve the VNAT Green Lotus Label50% Source: Grant Thornton with ESRT, Vietnam Lodging Industry Hotel Survey 201331/03/2014 16
  17. 17. ECONOMIC BENEFITS Increases foreign exchange earnings Contri- butes to govern- ment revenues Generates employ- mentStimulates infra- structure invest- ment Contri- butes to local economies Creates compe- titive advantage ENVIRON- MENTAL BENEFITS Prevents or minimises deterioration of environ- mental assets Directs financial contributions for nature protection SOCIAL BENEFITS Creates a force for peace Streng- thens com- munities Develops facilities that benefit residentsRe-values culture and traditions Encou- rages civic involve- ment and pride Benefitting from Responsible Tourism Socially, Economically and Environmentally 31/03/2014 17
  18. 18. Responsible Tourism in Times of Climate Change Individual level, there are there ways in which tourists can reduce their carbon footprint Provincial / district level, raising awareness of climate change issues with businesses, public, schools etc. Government level, adaptation strategies for responsible tourism products and destination offerings. Climate change mitigation will involve technology changes, and low-carbon energy technologies. Local tourism businesses can review and identify ways in which „responsible tourism and climate change‟ principles can be applied. 31/03/2014 18
  19. 19. SAVING ENERGY COSTS WITH SOLAR WATER HEATING SOLUTIONS 31/03/2014 19
  20. 20. SMART TECHNOLOGIES IN HOTELS 31/03/2014 20
  21. 21. WATCH OUT FOR RECOGNISED SUSTAINABILITY LABELS 31/03/2014 21
  22. 22. ENVIRONMENTALLY-FRIENDLY OPERATIONS REWARDED 31/03/2014 22
  23. 23. IDENTIFYING HOTELS AND B&BS COMMITTED TO GREEN PRACTICES 31/03/2014 23
  24. 24. TOURISM INVOLVEMENT / AWARENESS IN LOCAL TRADITIONS 31/03/2014 24
  25. 25. DISTRIBUTING MESSAGES ON ENVIRONMENTAL ISSUES 31/03/2014 25
  26. 26. RESPONSIBILITY ALONG THE SUPPLY CHAIN - RESPONSIBLE TRAVEL POLICY 31/03/2014 26
  27. 27. REDUCING CLIMATE CHANGE - ANNUAL TRIP EVALUATION SYSTEM 31/03/2014 27
  28. 28. DISTRIBUTING MESSAGES ON ENVIRONMENTAL ISSUES 31/03/2014 28
  29. 29. APPS: SMART TECHNOLGIES FOR DESTINATIONS / TOURISTS 31/03/2014 29
  30. 30. Better places to live in Better places to visit BENEFITS OF ADOPTING RT APPROACH FOR VISITORS 31/03/2014 30
  31. 31. Vietnam Respon- sible Tourism Seminars 31/03/2014 31
  32. 32. Achieving tourism growth and sustainability: developing responsible tourism policies and plans (1 seminar, 1 day); Target beneficiary: National level tourism authorities & related sectors Responsible tourism development and conservation in cultural heritage sites (4 seminars, 2 days); Target beneficiary: Cultural heritage site authorities Growing your business responsibly in the accommodation sector (8 seminars, 2 days); Target beneficiary: Accommodation operators Developing and implementing programmes to foster sustainable tourism destinations (7 seminars, 2 days); Target beneficiary: Provincial level tourism authorities & related sectors Fundamental understanding and application of responsible tourism (4 seminars, 2 days); Target beneficiary: Other government related bodies Responsible tourism development and conservation in protected areas (6 seminars, 2 days); Target beneficiary: Protected Area authorities Achieving business sustainability in the tourism industry (1 seminar, 1 day); Target beneficiary: National tourism business associations and responsible tourism groups Crafting responsible tourism destinations (5 seminars, 2 days); Target beneficiary: Tourism craft villages Responsible tourism homestay training (5 seminars, 5.5 days); Target beneficiary: Homestay operators Responsible tourism awareness raising and practicing skills (20 seminars, 1 day); Target beneficiary: Tourism communities and community associations / groups Growing your business responsibly in the travel and tours sector (8 seminars, 2 days); Target beneficiary: Tour and travel operators Community action in responsible tourism (5 seminars, 2 days); Target beneficiary: Tourism communities and community associations / groups31/03/2014 32
  33. 33. The „Environmentally and Socially Responsible Tourism Capacity Development Programme‟ (2011 - 2015) is a European Union funded sector programme within the main activities in 1) Policy support and institutional strengthening, 2) Product competitiveness and public-private dialogue and 3) Vocational education and training. www.esrt.vn 31/03/2014 33

×