Integrated Marketing for Small Business

Why do franchises have a 90% success rate, and sell for a premium price, while start-ups fail at 70-80% within 3 years?

Because Franchises Offer:• Systems and processes in management, accounting and operations that offer predictable outcomesStandards, benchmarks and key performance indicatorsReporting and planning systemsA well constructed business plan

Standards, benchmarks and key performance indicators

Reporting and planning systems

A well constructed business plan

Because Franchises Offer:• Training and performance incentivesMarket research and analysis• Quality turn-key advertisingConsistent customer experienceName awareness for the product category

Market research and analysis

Consistent customer experience

Name awareness for the product category

Any independent business can and should utilize these same proven success principles.It starts with a professionally developed integrated marketing system to establish a consistent look, image and message that ties the brand together.

Fully integrated, turnkey professional marketing systems

Integrated Campaign with Newspaper and Direct MailJumbo Post Card MailersNewspaper Ad

Interactive CDPOP Poster & Print AdFully integrated, turnkey professional marketing systemsTri-Fold BrochureStationary

Fully integrated, turnkey professional marketing systemsDirect MailNewspaper InsertsDoor Hangers

Fully integrated, turnkey professional marketing systemsKit CoversDirect MailNewslettersNew Listing Generation

Consistency and continuity in advertising builds a stronger message and a more familiar brand.

A more familiar brand creates comfort and confidence in the mind of the consumer, and is preferred over an unfamiliar one.

Advertising systems create predictable results.

Predictable results create a more profitable business.

Advertising is only part of an integrated strategy.

Duane’s BioA California native, Duane has 18 years of experience in executive level sales, marketing, advertising and PR. Specialist in integrated marketing communications, media strategist and digital/internet marketing. Worked with very large and very small companies throughout the U.S. and Canada, including Kodak, IBM, Lexus, Toyota, Hyundai , Utah Jazz, Southwestern Bell, NASCAR, J.D. Power and Associates, ACME Communications, Citadel Communications, University of Utah, Utah Flash, Idaho Stampede, and dozens of smaller companies and start-ups.Contributing author to 3 university textbooks on integrated marketing and branding, and published over 60 articles on marketing and advertising. National speaker and trainer in advertising, media and media sales. Masters in Internet Marketing, University of San Francisco, and Certified in Integrated Marketing Communication, University of Utah. Certified Focus Group Director, Media Buyer, Negotiator and Inbound Marketing Professional. Award winning speaker, writer, marketer and sales professional.

Duane “DJ” Spraguewww.vortexplan.comwww.duanesprague.comwww.squidoo.com/duanespraguewww.youtube.com/duanespraguewww.djsprague.comwww.slideshare.net/duanesprague55www.webmarketingsprague.blogspot.comwww.profitacademy.netduanesprague@gmail.com