Integrated Marketing For Small Business--Duane Sprague


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Examples of successful integrated marketing, graphic standards and brand development for small business.

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Integrated Marketing For Small Business--Duane Sprague

  1. 1. Integrated Marketing for Small Business<br />
  2. 2. Why do franchises have a 90% success rate, and sell for a premium price, while start-ups fail at 70-80% within 3 years?<br />
  3. 3. Because Franchises Offer:<br />• Systems and processes in management, accounting and operations that offer predictable outcomes<br /><ul><li>Standards, benchmarks and key performance indicators
  4. 4. Reporting and planning systems
  5. 5. A well constructed business plan</li></li></ul><li>Because Franchises Offer:<br />• Training and performance incentives<br /><ul><li>Market research and analysis</li></ul>• Quality turn-key advertising<br /><ul><li>Consistent customer experience
  6. 6. Name awareness for the product category</li></li></ul><li>Any independent business can and should utilize these same proven success principles.<br />It starts with a professionally developed integrated marketing system to establish a consistent look, image and message that ties the brand together. <br />
  7. 7. Fully integrated, turnkey professional marketing systems<br />
  8. 8. Integrated Campaign with Newspaper and Direct Mail<br />Jumbo Post Card Mailers<br />Newspaper Ad<br />
  9. 9. Interactive CD<br />POP Poster & Print Ad<br />Fully integrated, turnkey professional marketing systems<br />Tri-Fold Brochure<br />Stationary <br />
  10. 10. Fully integrated, turnkey professional marketing systems<br />Direct Mail<br />Newspaper Inserts<br />Door Hangers<br />
  11. 11. Fully integrated, turnkey professional marketing systems<br />Kit Covers<br />Direct Mail<br />Newsletters<br />New Listing Generation<br />
  12. 12. Consistency and continuity in advertising builds a stronger message and a more familiar brand. <br />
  13. 13. A more familiar brand creates comfort and confidence in the mind of the consumer, and is preferred over an unfamiliar one. <br />
  14. 14. Advertising systems create predictable results. <br />
  15. 15. Predictable results create a more profitable business. <br />
  16. 16. Advertising is only part of an integrated strategy.<br />
  17. 17. Duane’s Bio<br />A California native, Duane has 18 years of experience in executive level sales, marketing, advertising and PR. Specialist in integrated marketing communications, media strategist and digital/internet marketing. Worked with very large and very small companies throughout the U.S. and Canada, including Kodak, IBM, Lexus, Toyota, Hyundai , Utah Jazz, Southwestern Bell, NASCAR, J.D. Power and Associates, ACME Communications, Citadel Communications, University of Utah, Utah Flash, Idaho Stampede, and dozens of smaller companies and start-ups.<br />Contributing author to 3 university textbooks on integrated marketing and branding, and published over 60 articles on marketing and advertising. National speaker and trainer in advertising, media and media sales. Masters in Internet Marketing, University of San Francisco, and Certified in Integrated Marketing Communication, University of Utah. Certified Focus Group Director, Media Buyer, Negotiator and Inbound Marketing Professional. <br />Award winning speaker, writer, marketer and sales professional. <br /> <br />
  18. 18. Duane “DJ” Sprague<br /><br /><br /><br /><br /><br /><br /><br /><br /><br />