Integrated Marketing and the Web--Duane Sprague

Integrated Marketing and the Web

Push vs. Pull Marketing Inbound vs. Outbound
What are the consumer trends today in shopping, research and fact-finding?
What are the consumer trends today in media consumption patterns?
How does the consumer today find out about new companies, products and solutions?

Push marketing is traditional one-way communication where you talk about you and your product
Objective: Build reach and frequency for your short, and hopefully compelling and memorable message
It’s about “me” (the advertiser)

Pull marketing is the new digital space where you engage in a dialog using blogs, podcasts, ebooks, etc. and help solve the target audiences problems
Objective: Own specific search terms. Become a publisher of content. Educate, inform, build rapport and confidence, then sell
It’s about “You” (the consumer)

Social Media System: Connects you to your market, and your market to your web site

Benefits of an Integrated Strategy
More qualified leads with higher close ratios
Lower acquisition cost
More predictable results
More automated lead generation, database building and follow-up process
Less money spent on traditional media
More word of mouth sales
More automated/online sales

As your Internet Marketing Experts, Vortex bridges this gap to provide:
On and Off-Page Search Visibility, Social Media Optimization, Keyword Optimization, Site Architecture, Meta and Alt Tag Integration, Analytics and Landing Pages.
Combining Strategy and Tactics, Code and Design for Online Results.
Web
Designer
(Images and Layout) Right Brain
Web Programmer
(Code)
Left Brain

The Vortex Web Optimization System
Offline Media
Micro Sites
Blog
Online Newsroom
Web Site
Search Engine Optimization On-Page
Search Engine Optimization Off-Page
Social Media Optimization

Keyword Analysis for “Intent”
Broad terms
Brand names
Specifics

Keyword Analysis for “Profitability”

Duane’s Bio
A California native, Duane has 18 years of experience in executive level sales, marketing, advertising and PR. Specialist in integrated marketing communications, media strategist and digital/internet marketing. Worked with very large and very small companies throughout the U.S. and Canada, including Kodak, IBM, Lexus, Toyota, Hyundai , Utah Jazz, Southwestern Bell, NASCAR, J.D. Power and Associates, ACME Communications, Citadel Communications, University of Utah, Utah Flash, Idaho Stampede, and dozens of smaller companies and start-ups.
Contributing author to 3 university textbooks on integrated marketing and branding, and published over 60 articles on marketing and advertising. National speaker and trainer in advertising, media and media sales. Masters in Internet Marketing, University of San Francisco, and Certified in Integrated Marketing Communication, University of Utah. Certified Focus Group Director, Media Buyer, Negotiator and Inbound Marketing Professional.
Award winning speaker, writer, marketer and sales professional.
Duane is a partner with Pete Codella, APR at Vortex Integrated Marketing.

Duane “DJ” Sprague
www.vortexplan.com
www.duanesprague.com
www.squidoo.com/duanesprague
www.youtube.com/duanesprague
www.djsprague.com
www.slideshare.net/duanesprague55
www.webmarketingsprague.blogspot.com
www.profitacademy.net
duanesprague@gmail.com

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Integrated Marketing and the Web--Duane Sprague

by Vortex Integrated Marketing on Aug 01, 2009

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Integrated Marketing and the Web--Duane Sprague — Presentation Transcript