Integrated Marketing and the Web

Push vs. Pull Marketing Inbound vs. OutboundWhat are the consumer trends today in shopping, research and fact-finding?What are the consumer trends today in media consumption patterns?How does the consumer today find out about new companies, products and solutions?

Push vs. Pull Marketing Inbound vs. OutboundPush marketing is traditional one-way communication where you talk about you and your product Objective: Build reach and frequency for your short, and hopefully compelling and memorable message It’s about “me” (the advertiser)

Push vs. Pull Marketing Inbound vs. OutboundPull marketing is the new digital space where you engage in a dialog using blogs, podcasts, ebooks, etc. and help solve the target audiences problems Objective: Own specific search terms. Become a publisher of content. Educate, inform, build rapport and confidence, then sell It’s about “You” (the consumer)

Social Media System: Connects you to your market, and your market to your web site

Benefits of an Integrated StrategyMore qualified leads with higher close ratiosLower acquisition costMore predictable resultsMore automated lead generation, database building and follow-up processLess money spent on traditional mediaMore word of mouth salesMore automated/online sales

IMC

As your Internet Marketing Experts, Vortex bridges this gap to provide:On and Off-Page Search Visibility, Social Media Optimization, Keyword Optimization, Site Architecture, Meta and Alt Tag Integration, Analytics and Landing Pages. Combining Strategy and Tactics, Code and Design for Online Results. Web Designer(Images and Layout) Right BrainWeb Programmer(Code) Left Brain

The Vortex Web Optimization SystemOffline MediaMicro SitesBlogOnline NewsroomWeb SiteSearch Engine Optimization On-PageSearch Engine Optimization Off-PageSocial Media Optimization

Keyword Analysis for “Intent” Broad termsBrand namesSpecifics

Keyword Analysis for “Profitability”

Duane’s BioA California native, Duane has 18 years of experience in executive level sales, marketing, advertising and PR. Specialist in integrated marketing communications, media strategist and digital/internet marketing. Worked with very large and very small companies throughout the U.S. and Canada, including Kodak, IBM, Lexus, Toyota, Hyundai , Utah Jazz, Southwestern Bell, NASCAR, J.D. Power and Associates, ACME Communications, Citadel Communications, University of Utah, Utah Flash, Idaho Stampede, and dozens of smaller companies and start-ups.Contributing author to 3 university textbooks on integrated marketing and branding, and published over 60 articles on marketing and advertising. National speaker and trainer in advertising, media and media sales. Masters in Internet Marketing, University of San Francisco, and Certified in Integrated Marketing Communication, University of Utah. Certified Focus Group Director, Media Buyer, Negotiator and Inbound Marketing Professional. Award winning speaker, writer, marketer and sales professional. Duane is a partner with Pete Codella, APR at Vortex Integrated Marketing.

Duane “DJ” Spraguewww.vortexplan.comwww.duanesprague.comwww.squidoo.com/duanespraguewww.youtube.com/duanespraguewww.djsprague.comwww.slideshare.net/duanesprague55www.webmarketingsprague.blogspot.comwww.profitacademy.netduanesprague@gmail.com