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Integrated Marketing and the Web--Duane Sprague
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Integrated Marketing and the Web--Duane Sprague

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The basics of establishing an integrated online marketing strategy to leverage all customer touch points. Covers all inbound marketing channels and social media.

The basics of establishing an integrated online marketing strategy to leverage all customer touch points. Covers all inbound marketing channels and social media.

Published in: Business, Technology

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  • 1. Integrated Marketing and the Web
  • 2. Push vs. Pull Marketing Inbound vs. Outbound
    What are the consumer trends today in shopping, research and fact-finding?
    What are the consumer trends today in media consumption patterns?
    How does the consumer today find out about new companies, products and solutions?
  • 3. Push vs. Pull Marketing Inbound vs. Outbound
    Push marketing is traditional one-way communication where you talk about you and your product
    Objective: Build reach and frequency for your short, and hopefully compelling and memorable message
    It’s about “me” (the advertiser)
  • 4. Push vs. Pull Marketing Inbound vs. Outbound
    Pull marketing is the new digital space where you engage in a dialog using blogs, podcasts, ebooks, etc. and help solve the target audiences problems
    Objective: Own specific search terms. Become a publisher of content. Educate, inform, build rapport and confidence, then sell
    It’s about “You” (the consumer)
  • 5. Social Media System: Connects you to your market, and your market to your web site
  • 6. Benefits of an Integrated Strategy
    More qualified leads with higher close ratios
    Lower acquisition cost
    More predictable results
    More automated lead generation, database building and follow-up process
    Less money spent on traditional media
    More word of mouth sales
    More automated/online sales
  • 7. IMC
  • 8.
  • 9.
  • 10. As your Internet Marketing Experts, Vortex bridges this gap to provide:
    On and Off-Page Search Visibility, Social Media Optimization, Keyword Optimization, Site Architecture, Meta and Alt Tag Integration, Analytics and Landing Pages.
    Combining Strategy and Tactics, Code and Design for Online Results.
    Web
    Designer
    (Images and Layout) Right Brain
    Web Programmer
    (Code)
    Left Brain
  • 11. The Vortex Web Optimization System
    Offline Media
    Micro Sites
    Blog
    Online Newsroom
    Web Site
    Search Engine Optimization On-Page
    Search Engine Optimization Off-Page
    Social Media Optimization
  • 12. Keyword Analysis for “Intent”
    Broad terms
    Brand names
    Specifics
  • 13. Keyword Analysis for “Profitability”
  • 14. Duane’s Bio
    A California native, Duane has 18 years of experience in executive level sales, marketing, advertising and PR. Specialist in integrated marketing communications, media strategist and digital/internet marketing. Worked with very large and very small companies throughout the U.S. and Canada, including Kodak, IBM, Lexus, Toyota, Hyundai , Utah Jazz, Southwestern Bell, NASCAR, J.D. Power and Associates, ACME Communications, Citadel Communications, University of Utah, Utah Flash, Idaho Stampede, and dozens of smaller companies and start-ups.
    Contributing author to 3 university textbooks on integrated marketing and branding, and published over 60 articles on marketing and advertising. National speaker and trainer in advertising, media and media sales. Masters in Internet Marketing, University of San Francisco, and Certified in Integrated Marketing Communication, University of Utah. Certified Focus Group Director, Media Buyer, Negotiator and Inbound Marketing Professional.
    Award winning speaker, writer, marketer and sales professional.
    Duane is a partner with Pete Codella, APR at Vortex Integrated Marketing.
     
  • 15. Duane “DJ” Sprague
    www.vortexplan.com
    www.duanesprague.com
    www.squidoo.com/duanesprague
    www.youtube.com/duanesprague
    www.djsprague.com
    www.slideshare.net/duanesprague55
    www.webmarketingsprague.blogspot.com
    www.profitacademy.net
    duanesprague@gmail.com

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