How to use social media 		    and pr to promote your businessBy Duane “DJ” Sprague<br />
How to Promote Your Brand<br />Become a subject matter expert<br />Write a column and syndicate it<br />Write a blog, or m...
National Award Winning Speaker<br />Eastman Kodak<br />Hyundai Dealers Association  <br />National Automobile Dealers Asso...
Award Winning Writer and Blogger<br />“Featured Internet Marketing Blog 2009”<br />Google <br />“Featured Marketing Presen...
Social Media System: Connects you to your market, and your market to your web site<br />
How People Share Content on the Web<br />
The Vortex Promotional System<br />Offline Media<br /> Micro Sites And Landing Pages<br />Blog<br /> Online Newsroom<br />...
Book Author and Contributing Writer to       3 University Textbooks<br />
Nationally Syndicated Writer of Over 60 Published Marketing and Advertising Articles<br />
Article Samples<br />
Nationally Syndicated Writer      for Industry Newsletters<br />
Quoted on two separate occasions in the                    “Los Angeles Times”<br />
Co-Author of eBook with Pete Codella<br />
Internationally Quoted in “Fortuna Magazine” the Hispanic Version of “Fortune Magazine”<br />
Blogger x 5<br />
Published on the Internet by dozens of companies<br />
Google Featured Top of List Internet Marketing  Blog on 8/6/09<br />
Webinar Hosted on Radio Station Web Sites<br />
Webinar Hosted on Radio Station Web Sites<br />
Featured on Home Page top left and“Key Insight” featureof Insightory week of 8/10/09 <br />
Featured Presentation on Slideshare  Home Page with 815 downloads as of 8/6/09<br />
Quoted on the SlideShare blog  with link to my blog<br />
Posted on Slideshares Facebook Wall<br />
Posted on Slideshares Facebook Notes<br />
Posted on this overseas Facebook page<br />
Featured in Slidshares “About Me” category for “The Worlds Best Presentation” contest <br />
Recommended Link on Twitter “Hottest Links” site<br />
Recommended Link on Twitter “ExtremeClickbank” site<br />
Recommended Link on Twitter “OnlineIncomeBot” site<br />
Recommended on Slideshare in Marketing category<br />
Blog links Appear on other industry sites<br />
A featured Internet marketing blogger on another Internet marketing blog, with links to my blog. <br />
Featured Presentation on Slideshare  Home Page beginning week of 7/26/09<br />
Featured on Page 1 top left of “Featured” presentations on Insightory week of 8/10/09 <br />
Featured on Home Page top leftof Insightory week of 8/17/09 <br />
Featured on Page 1 top left of “Featured” presentations on Insightory week of 8/17/09 <br />
Article featured online by magazine publisher<br />
Squidoo Lens used for bio, resume, endorsements, blog links, YouTube viewer, and more.<br />
Blogger hosted blog on Internet marketing and SEO.  Simple, but not flexible.<br />
Word Press blog in Integrated Marketing.  Flexible, but not simple.<br />
Blog by Blogger, hosted on personal URL.  <br />
WordPress blog on ProfitAcademy web site<br />
SlideShare Channel<br />
YouTube channel<br />
Keynote Speaker <br />“Thank you for being the keynote speaker and a fabulous break-out speaker at the RMGA Education Summ...
Client Media Events<br />Leveraging  <br /><ul><li> T.V.
 Radio
 Newspaper</li></li></ul><li>Community Events<br />Product Launches<br />Family Events<br />Fund Raisers<br />Celebrity Ev...
Duane’s Bio<br />A California native, Duane has 19 years of experience in executive level management, sales, marketing, ad...
Upcoming SlideShare
Loading in …5
×

How To Promote Your Business Using Social Media And PR--Duane Sprague

1,563 views

Published on

Examples of how one marketing executive uses social madia, speaking, publishing and PR to position and promote himself and his agency.

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,563
On SlideShare
0
From Embeds
0
Number of Embeds
12
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

How To Promote Your Business Using Social Media And PR--Duane Sprague

  1. 1. How to use social media and pr to promote your businessBy Duane “DJ” Sprague<br />
  2. 2. How to Promote Your Brand<br />Become a subject matter expert<br />Write a column and syndicate it<br />Write a blog, or many<br />Use social media to create your own brand:<br />Slideshare<br />YouTube<br />Twitter<br />Facebook<br />Write a book, or several<br />Become a speaker<br />Become a consultant<br />
  3. 3. National Award Winning Speaker<br />Eastman Kodak<br />Hyundai Dealers Association <br />National Automobile Dealers Assoc.<br />The Executive Committee<br />Kinko’s<br />J.D. Power and Associates<br />Citadel Communications<br />ACME Communications<br />Simmons Media Group<br />Bonneville Communications<br />Millcreek Communications<br />Idaho Ad Federation<br />Idaho Broadcasters Association<br />Magic Valley Ad Federation<br />Charlotte Chamber<br />Myrtle Beach Chamber<br />Salt Lake Chamber<br />Brigham Young University<br />Independent Auto Dealers Assoc.<br />Staff America<br />Customer Solutions<br />Orange County Dealers Association<br />Rocky Mountain Gas Association<br />
  4. 4. Award Winning Writer and Blogger<br />“Featured Internet Marketing Blog 2009”<br />Google <br />“Featured Marketing Presentation 2009”<br />Slideshare.net<br />“Featured Marketing Presentation 2009”<br />Insightology.com<br />“Best Marketing Article 2002”<br />eDealerNews<br />“Most Requested Marketing Article 2003”<br />Auto Finance Journal<br />“4 ½ Stars”<br />The Executive Committee (TEC)<br />
  5. 5. Social Media System: Connects you to your market, and your market to your web site<br />
  6. 6. How People Share Content on the Web<br />
  7. 7.
  8. 8. The Vortex Promotional System<br />Offline Media<br /> Micro Sites And Landing Pages<br />Blog<br /> Online Newsroom<br />Web Site<br />On-Page Search Optimization<br />Off-Page Search Optimization<br />Social Media Optimization <br />www.vortexplan.com<br />
  9. 9. Book Author and Contributing Writer to 3 University Textbooks<br />
  10. 10. Nationally Syndicated Writer of Over 60 Published Marketing and Advertising Articles<br />
  11. 11. Article Samples<br />
  12. 12. Nationally Syndicated Writer for Industry Newsletters<br />
  13. 13. Quoted on two separate occasions in the “Los Angeles Times”<br />
  14. 14. Co-Author of eBook with Pete Codella<br />
  15. 15. Internationally Quoted in “Fortuna Magazine” the Hispanic Version of “Fortune Magazine”<br />
  16. 16.
  17. 17. Blogger x 5<br />
  18. 18. Published on the Internet by dozens of companies<br />
  19. 19. Google Featured Top of List Internet Marketing Blog on 8/6/09<br />
  20. 20. Webinar Hosted on Radio Station Web Sites<br />
  21. 21. Webinar Hosted on Radio Station Web Sites<br />
  22. 22. Featured on Home Page top left and“Key Insight” featureof Insightory week of 8/10/09 <br />
  23. 23. Featured Presentation on Slideshare Home Page with 815 downloads as of 8/6/09<br />
  24. 24. Quoted on the SlideShare blog with link to my blog<br />
  25. 25. Posted on Slideshares Facebook Wall<br />
  26. 26. Posted on Slideshares Facebook Notes<br />
  27. 27. Posted on this overseas Facebook page<br />
  28. 28. Featured in Slidshares “About Me” category for “The Worlds Best Presentation” contest <br />
  29. 29. Recommended Link on Twitter “Hottest Links” site<br />
  30. 30. Recommended Link on Twitter “ExtremeClickbank” site<br />
  31. 31. Recommended Link on Twitter “OnlineIncomeBot” site<br />
  32. 32. Recommended on Slideshare in Marketing category<br />
  33. 33. Blog links Appear on other industry sites<br />
  34. 34.
  35. 35. A featured Internet marketing blogger on another Internet marketing blog, with links to my blog. <br />
  36. 36. Featured Presentation on Slideshare Home Page beginning week of 7/26/09<br />
  37. 37. Featured on Page 1 top left of “Featured” presentations on Insightory week of 8/10/09 <br />
  38. 38. Featured on Home Page top leftof Insightory week of 8/17/09 <br />
  39. 39. Featured on Page 1 top left of “Featured” presentations on Insightory week of 8/17/09 <br />
  40. 40.
  41. 41.
  42. 42. Article featured online by magazine publisher<br />
  43. 43. Squidoo Lens used for bio, resume, endorsements, blog links, YouTube viewer, and more.<br />
  44. 44. Blogger hosted blog on Internet marketing and SEO. Simple, but not flexible.<br />
  45. 45. Word Press blog in Integrated Marketing. Flexible, but not simple.<br />
  46. 46. Blog by Blogger, hosted on personal URL. <br />
  47. 47. WordPress blog on ProfitAcademy web site<br />
  48. 48. SlideShare Channel<br />
  49. 49. YouTube channel<br />
  50. 50. Keynote Speaker <br />“Thank you for being the keynote speaker and a fabulous break-out speaker at the RMGA Education Summit last month. You were informative, engaging and down right eloquent as you explained the importance of “Advertising in a Recession” and “Expanding Your Business in a Contracting Economy.”  <br />Our members were very complimentary regarding the quality and professionalism of your presentations. You truly engaged the audience and provided relevant responses with the depth of your research and content. <br />If you ever need a glowing recommendation, call me!”<br />John P. HillExecutive Director<br />
  51. 51. Client Media Events<br />Leveraging <br /><ul><li> T.V.
  52. 52. Radio
  53. 53. Newspaper</li></li></ul><li>Community Events<br />Product Launches<br />Family Events<br />Fund Raisers<br />Celebrity Events<br />Car Shows<br />
  54. 54. Duane’s Bio<br />A California native, Duane has 19 years of experience in executive level management, sales, marketing, advertising, PR and digital media. A specialist in integrated marketing communications, media strategist and digital/internet marketing and web 2.0, including SEO and SEM. Duane worked with Fortune 500 companies to start-ups throughout the U.S. and Canada, including Kodak, IBM, Lexus, Toyota, Hyundai , Utah Jazz, Southwestern Bell, NASCAR, J.D. Power and Associates, ACME Communications, Citadel Communications, University of Utah, Utah Flash, Idaho Stampede, and dozens of others.<br />A contributing author to 3 university textbooks on integrated marketing and branding, and published over 60 articles on marketing and advertising. National speaker and trainer in advertising, marketing, media and media sales. Masters in Internet Marketing, University of San Francisco, and Certified in Integrated Marketing Communication, University of Utah. Certified Focus Group Director, Media Buyer, Negotiator and Inbound Marketing Professional. <br />Award winning speaker, writer, marketer and sales professional. <br /> <br />
  55. 55. Duane “DJ” Sprague<br />www.vortexplan.com<br />www.squidoo.com/duanesprague<br />www.duanesprague.com<br />www.webmarketingsprague.blogspot.com<br />www.djsprague.com<br />www.youtube.com/duanesprague<br />www.slideshare.net/duanesprague55<br />www.linkedin.com/in/duanesprague<br />www.twitter.com/spraguedj<br />www.profitacademy.net<br />duanesprague@gmail.com<br />

×