Leveraging Facebook To Market Your Brand

512
-1

Published on

My presentation from Search Engines Strategies Toronto 2010. A look at how to a digital marketing audit, some areas to watch out if you plan to market on Facebook and the future, which is already here.

Published in: Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
512
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Leveraging Facebook To Market Your Brand

  1. 1. Leveraging Facebook June 11, 2010 Search Engine Strategies 2010 Toronto Toronto, Ontario, Canada
  2. 2. By Duane Brown
  3. 3. Agenda Approach Facebook vs Others What’s Left? The Future
  4. 4. Approach
  5. 5. Approach Business Objectives
  6. 6. Approach Evaluate Fickr Image: www.flickr.com/photos/25851534@N03/3484764591
  7. 7. Approach Listening Platform Radian6 or Sysomos KnowEm or Social Mention Fickr Image: www.flickr.com/photos/69108241@N00/514465052
  8. 8. Approach The Three C’s Fickr Image: www.flickr.com/photos/66606673@N00/429154325
  9. 9. Approach comScore & Nielsen Fickr Image: www.flickr.com/photos/22498907@N02/2762493879
  10. 10. Approach Assemble Data Touch Point Fickr Image: www.flickr.com/photos/mudron/4189882152/
  11. 11. Approach Integrate & Implement Fickr Image: www.flickr.com/photos/40997866@N05/4052969929
  12. 12. Approach Measure
  13. 13. Facebook vs Others
  14. 14. Facebook vs Others Privacy Consumer Data Your Mama
  15. 15. Facebook vs Others Click-through Rate Keywords
  16. 16. Facebook vs Others Branding CPC vs CPM On vs Offsite
  17. 17. Facebook vs Others Facebook Pages Landing Page Tab
  18. 18. Facebook vs Others Facebook Connect 30 - 50% Increase Data Ownership (the real issue) Charging Money
  19. 19. What’s Left?
  20. 20. Facebook vs Others Niche Big Fish, Little Pond Focus, Focus, Focus
  21. 21. Facebook vs Others JesusTV* PetTube, That’s How TeacherTube **
  22. 22. The Future
  23. 23. The Future Growth Stalling North America Mature IPO & Revenue
  24. 24. The Future Backlash vs Regulatory Firestorm
  25. 25. The Future The Next Facebook
  26. 26. The End Any Questions?

×