Making Eccomerce Sexy

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The following presentation shows some what is a call to action and above the fold in web design.

The presentation was in Google Docs but it didn't convert well into slideshare.

Published in: Technology, Business
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Making Eccomerce Sexy

  1. 1. Two basic ways to boost your website sales By Duane Blake twitter.com/ duaneblake www. duaneblake .co.uk
  2. 2. Agenda <ul><li>Above the fold </li></ul>Call to Action
  3. 3. What is above the fold? <ul><li>  </li></ul>
  4. 4. Above the fold <ul><li>  </li></ul>
  5. 5. What goes above the fold <ul><li>Best Sellers </li></ul><ul><li>Unique Selling features </li></ul><ul><li>Contact Numbers </li></ul><ul><li>Product Scores </li></ul><ul><li>Product Reccomendation </li></ul>
  6. 6. Why not put everything above the fold  <ul><li>  </li></ul>
  7. 7. Everyone has different setups <ul><li>  </li></ul>
  8. 8. Build for the customers
  9. 9. Just scroll
  10. 10. Call to action
  11. 11. Most sites sell something <ul><li>Product </li></ul>Service Information
  12. 12. Typical call to action <ul><li>  </li></ul>
  13. 13. Best Practises -  Call to action  <ul><li>Direct </li></ul><ul><li>Easy to Read </li></ul><ul><li>Placed in a good position on the page </li></ul>
  14. 14. Lets play a game... <ul><li>  </li></ul>
  15. 15. twitter.com <ul><li>  </li></ul>
  16. 16. seomoz.org <ul><li>  </li></ul>
  17. 17. Thunderbird - Email as it should be
  18. 18. Argos <ul><li>  </li></ul>
  19. 19. Summary <ul><li>Above the fold </li></ul><ul><li>Call to Action </li></ul>
  20. 20. Thanks for listening <ul><li>Any questions? </li></ul>

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