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Mobile Marketing Trend Report - AUG 2012
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Mobile Marketing Trend Report - AUG 2012

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Primer on mobile marketing differentiators, stats, best practices, emerging trends and the skinny on QR codes. dtwood.strategy@gmail.com

Primer on mobile marketing differentiators, stats, best practices, emerging trends and the skinny on QR codes. dtwood.strategy@gmail.com

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  • 1. trend report /mobile marketingAUGUST 2012www.tenfouragency.com
  • 2. content 01. What’s so Special About Mobile? 02. Marketing on Mobile 03. Future Facing 04. The Great Debate: QR Codes 05. Mobile Marketing ChecklistTREND REPORT:MOBILE MARKETINGAUGUST 2012
  • 3. specialwhat’s so mobile? about 3
  • 4. what’s so special about mobile?it’son 4
  • 5. what’s so special about mobile?it’spersonal PHOTO / DAVE TAMBURO 5
  • 6. what’s so special about mobile?it’snear PHOTO / JON SWANSON 6
  • 7. what’s so special about mobile?it’saware PHOTO / WILLIAM HOOK 7
  • 8. what’s so special about mobile? it’smoney 8
  • 9. what’s so special about mobile? it’ssocial PHOTO /TONY BLAY 9
  • 10. what’s so special about mobile?MOBILE IS on personal near aware money social PHOTO / AN_UNTRAINED_EYE
  • 11. 8 FOLD GROWTH 77 7 countries + in past decadeBILLION WITH 100% 5.96 BILLION MOBILE per capita INDUSTRY 200% BIG PICTURE IN UAE 1.3 25% of americans are BILLION mobile onlyEARTH’S MOBILE ALL PCs, TABLETS, for internet accessPOPULATION SUBCRIBERS NOTEBOOKS AND NETBOOKS 11 ~ TOMIAHONEN ALMANAC 2012
  • 12. what’s so special about mobile? /mobile = phone 12
  • 13. what’s so special about mobile?2 billion subscribersnot on handsets PHOTO / CFUENTES 13 ~ TOMIAHONEN ALMANAC 2012
  • 14. what’s so special about mobile? 60 millioniPod Touch devices are wifi only PHOTO / PSYKOMANIAQUE 14 ~ ARS TECHNICA
  • 15. what’s so special about mobile?less and less do we actually talkon our phones PHOTO / MECHMED 15
  • 16. what’s so special about mobile? 5.0 teens BILLIONMORE TEXTS AVERAGE OVER SMS GREW 16%THAN VOICEWORLDWIDE 2000 TEXTS PER MONTH IN 18th YEAR 4.9 BILLION 16 ~CTIA, PEW INTERNET AND AMERICAN LIFE
  • 17. marketing on mobile 17
  • 18. marketing on mobileusable
  • 19. marketing on mobilecontextual
  • 20. marketing on mobilevaluable
  • 21. marketing on mobile future facingactionable
  • 22. marketing on mobile future facingintegrated
  • 23. future facing 23
  • 24. future facingmobile commerce CASH FREE 2025
  • 25. future facingmobile-only properties
  • 26. future facingthe digital me
  • 27. using qr codes the great QR CODEDEBATE 27
  • 28. using qr codes late adopters find nifty lackluster destination seniors are gravitating to visual noise typing alternative QR over-saturation at retailgateway to augmented reality CODE smartphone only DEBATE potential for lead gen can be hijacked recognizable, once educated not self-explanatory 28
  • 29. using qr codesmake sure it has apunchlinebe original QRexplain context for CODESuninitiated ARE Ause sparingly JOKE (literally)reward audience with anunforgettable experiencethat is share-worthy 29
  • 30. checklistmobile marketing 30
  • 31. usablecontextualvaluable • Experience • Discount • Eases taskactionable • Buy • Search • Share • Saveintegrated PHOTO / MICHAEL FOLEY PHOTOGRAPHY
  • 32. StrategyWeb DesignSocial Media daniel t woodMobile Marketing ted zahnApp Development sheryl maloneySocial Games reggie widemanSweepstakesAdvertisingVideoget the latest mobile facts and figures at tenfour.mobi