trend report /mobile marketingAUGUST 2012www.tenfouragency.com
content                   01.	 What’s so Special About Mobile?                   02.	 Marketing on Mobile                 ...
specialwhat’s so  mobile?    about            3
what’s so special about mobile?it’son                                4
what’s so special about mobile?it’spersonal                                         PHOTO / DAVE TAMBURO                  ...
what’s so special about mobile?it’snear                                         PHOTO / JON SWANSON                       ...
what’s so special about mobile?it’saware                                          PHOTO / WILLIAM HOOK                    ...
what’s so special about mobile? it’smoney                              8
what’s so special about mobile? it’ssocial                                           PHOTO /TONY BLAY                     ...
what’s so special about mobile?MOBILE IS on         personal         near         aware         money         social      ...
8 FOLD                              GROWTH                            77   7                                              ...
what’s so special about mobile?       /mobile = phone                        12
what’s so special about mobile?2 billion subscribersnot on handsets                                                     PH...
what’s so special about mobile? 60 millioniPod Touch devices are       wifi only                                          ...
what’s so special about mobile?less and less do we actually talkon our phones                                             ...
what’s so special about mobile?   5.0             teens   BILLIONMORE TEXTS   AVERAGE OVER          SMS GREW              ...
marketing on  mobile               17
marketing on mobileusable
marketing on mobilecontextual
marketing on mobilevaluable
marketing on mobile                   future facingactionable
marketing on mobile                   future facingintegrated
future facing          23
future facingmobile commerce         CASH FREE 2025
future facingmobile-only properties
future facingthe digital me
using qr codes the great  QR CODEDEBATE                      27
using qr codes      late adopters find nifty            lackluster destination    seniors are gravitating to            vi...
using qr codesmake sure it has apunchlinebe original                            QRexplain context for        CODESuninitia...
checklistmobile marketing                   30
usablecontextualvaluable •	 Experience •	 Discount •	 Eases taskactionable •	 Buy •	 Search •	 Share •	 Saveintegrated    ...
StrategyWeb DesignSocial Media                             daniel t woodMobile Marketing                         ted zahnA...
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Mobile Marketing Trend Report - AUG 2012

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Primer on mobile marketing differentiators, stats, best practices, emerging trends and the skinny on QR codes. dtwood.strategy@gmail.com

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Mobile Marketing Trend Report - AUG 2012

  1. 1. trend report /mobile marketingAUGUST 2012www.tenfouragency.com
  2. 2. content 01. What’s so Special About Mobile? 02. Marketing on Mobile 03. Future Facing 04. The Great Debate: QR Codes 05. Mobile Marketing ChecklistTREND REPORT:MOBILE MARKETINGAUGUST 2012
  3. 3. specialwhat’s so mobile? about 3
  4. 4. what’s so special about mobile?it’son 4
  5. 5. what’s so special about mobile?it’spersonal PHOTO / DAVE TAMBURO 5
  6. 6. what’s so special about mobile?it’snear PHOTO / JON SWANSON 6
  7. 7. what’s so special about mobile?it’saware PHOTO / WILLIAM HOOK 7
  8. 8. what’s so special about mobile? it’smoney 8
  9. 9. what’s so special about mobile? it’ssocial PHOTO /TONY BLAY 9
  10. 10. what’s so special about mobile?MOBILE IS on personal near aware money social PHOTO / AN_UNTRAINED_EYE
  11. 11. 8 FOLD GROWTH 77 7 countries + in past decadeBILLION WITH 100% 5.96 BILLION MOBILE per capita INDUSTRY 200% BIG PICTURE IN UAE 1.3 25% of americans are BILLION mobile onlyEARTH’S MOBILE ALL PCs, TABLETS, for internet accessPOPULATION SUBCRIBERS NOTEBOOKS AND NETBOOKS 11 ~ TOMIAHONEN ALMANAC 2012
  12. 12. what’s so special about mobile? /mobile = phone 12
  13. 13. what’s so special about mobile?2 billion subscribersnot on handsets PHOTO / CFUENTES 13 ~ TOMIAHONEN ALMANAC 2012
  14. 14. what’s so special about mobile? 60 millioniPod Touch devices are wifi only PHOTO / PSYKOMANIAQUE 14 ~ ARS TECHNICA
  15. 15. what’s so special about mobile?less and less do we actually talkon our phones PHOTO / MECHMED 15
  16. 16. what’s so special about mobile? 5.0 teens BILLIONMORE TEXTS AVERAGE OVER SMS GREW 16%THAN VOICEWORLDWIDE 2000 TEXTS PER MONTH IN 18th YEAR 4.9 BILLION 16 ~CTIA, PEW INTERNET AND AMERICAN LIFE
  17. 17. marketing on mobile 17
  18. 18. marketing on mobileusable
  19. 19. marketing on mobilecontextual
  20. 20. marketing on mobilevaluable
  21. 21. marketing on mobile future facingactionable
  22. 22. marketing on mobile future facingintegrated
  23. 23. future facing 23
  24. 24. future facingmobile commerce CASH FREE 2025
  25. 25. future facingmobile-only properties
  26. 26. future facingthe digital me
  27. 27. using qr codes the great QR CODEDEBATE 27
  28. 28. using qr codes late adopters find nifty lackluster destination seniors are gravitating to visual noise typing alternative QR over-saturation at retailgateway to augmented reality CODE smartphone only DEBATE potential for lead gen can be hijacked recognizable, once educated not self-explanatory 28
  29. 29. using qr codesmake sure it has apunchlinebe original QRexplain context for CODESuninitiated ARE Ause sparingly JOKE (literally)reward audience with anunforgettable experiencethat is share-worthy 29
  30. 30. checklistmobile marketing 30
  31. 31. usablecontextualvaluable • Experience • Discount • Eases taskactionable • Buy • Search • Share • Saveintegrated PHOTO / MICHAEL FOLEY PHOTOGRAPHY
  32. 32. StrategyWeb DesignSocial Media daniel t woodMobile Marketing ted zahnApp Development sheryl maloneySocial Games reggie widemanSweepstakesAdvertisingVideoget the latest mobile facts and figures at tenfour.mobi

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