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Social Media And Your Business

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Presentation by Maryanne Karamagi at the 360° Social Media Forum on 4 June 2010,Garden City Rooftop, Kampala

Presentation by Maryanne Karamagi at the 360° Social Media Forum on 4 June 2010,Garden City Rooftop, Kampala

Published in: Technology, Business

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    • 1. SOCIAL MEDIA AND YOUR BUSINESS fireworks Advertising 4 th June 2010
    • 2. www.google.com WHAT IS SOCIAL MEDIA: media that is generated with the intention of distribution through social interaction Transforms people from consumers of information to content producers
    • 3. WHAT IS SOCIAL MEDIA: Categories of Tools Networking tools Profiling tools Sharing tools Bookmarking & Publishing tools www.google.com
    • 4. THE EDGE OVER CONVENTIONAL MEDIA
      • Peer to peer
      • Cheaper
      • Referrals
      • Targeted
      • Live feeds
      • Interactivity
      • Timeliness
      • Unlimited space
      • Permanent
      • Trendy
      www.google.com
    • 5. WHERE SHOULD SOCIAL MEDIA FALL? www.google.com
    • 6. WHERE SHOULD SOCIAL MEDIA FALL? www.google.com Public Relations
    • 7. WHERE SOCIAL MEDIA FALLS: Why PR? www.google.com
    • 8.
      • Social media is a method of communication
      • SM tools facilitate communication
      • Communication is key
      • By default PR = communication
      WHERE SOCIAL MEDIA FALLS: Why PR? www.google.com
    • 9. http://www.facebook.com/Nestle?v=feed&story_fbid=107128462646736 WHERE SOCIAL MEDIA FALLS: Why PR? www.google.com
    • 10. WHY US? www.google.com
    • 11. PR SHOULD BE SOCIAL MEDIA READY
      • Promote traditional media
      • Online communication skills
      • Web savvy
      • Facts at hand
      www.google.com
    • 12. SOCIAL MEDIA IS GOOD FOR YOUR BUSINESS Return On Investment (ROI) comes through offline sales uplifts driven by awareness and relationships built online… www.google.com
    • 13. SOCIAL MEDIA: Harsh Reality
      • Social Media will not reflect on your business if:
      • Your facebook page is empty
      • Your twitter stream is boring
      • Nobody reads your blog
      • Your great idea does not go viral
      • Your users do not generate content
      • Your social network site is not used/viewed
      • Your employees will not help
      www.google.com
    • 14. GETTING STARTED
      • Quality content
      • Time
      • Engagement
      • Resources
      • Expertise
    • 15. Thank you and welcome to PR 2.0
    • 16. PR 2.0