Data Driven Content#DEC 2011 | @everwrite
Equipe   Diego Gomes   Digital marketing specialist, co-founder at Webholic/RWWBR, Former product manager at   SambaTech a...
Our Mission‣   Make the media industry more    efficient.‣   Deliver tools that allow publishers to    leverage their ROI ...
3 Big Challenges‣   Publishers produce content without    knowing what users want;‣   Publishers do not understand the    ...
Trend‣   Most Top50 media destinations in the U.S. use    data mining to identify pieces of content that will    perform b...
What if everybody else had access to this kind oftechnology?
That’s what we do!‣   We analyze millions of data points daily, to deliver    the best opportunity to each publisher;‣   W...
Business Model‣   Software as a Service.                  Pro                            Vertical      Portal      Enterpr...
Market Size‣   20 million bloggers in the U.S.;‣   452k professional Bloggers;‣   Moving 33 billion in 2016 (Forrester);‣ ...
Competitors  DemandInformation  OrganiccompetitionPersonalized Hot Topics Predictive  analytics1 click setup
Case Study: COMOFAS.COMEhow Clone for Brazil
Results: COMOFAS.COM5 months - 1.3 mi Pageviews        Last 15 days:
Where we are?‣   Private beta with selected publishers, more than 20    million pageviews/month;‣   Preparing a whitepaper...
Next Steps‣   Launch Self serving in the U.S. with our first module,    EverGreen;‣   Get patents on our EverRank Technolo...
Thanks!    @everwrite    contact@everwrite.com
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Everwrite pitch deck

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  • I am a single working mom working from the leisure of my home.........
    I came to know about this program which is legitimate and I cud earn a noble income from this.... have a look at .... http://bit.ly/vcEw6U
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  • \n
  • Antes de iniciar, vamos apresentar nosso time, e explicar a razão pela qual somos o time para executar esta ideia.\n\nEu sempre estive muito próximo da indústria de mídia, seja tendo eles como clientes, ou lutando para aumentar o tráfego e a receita das empresas por onde passei.\n\nEdmar. Larga experiência em Data Mining, NLP, Machine learning.\n
  • A indústria de mídia ainda produz conteúdo de maneira ineficiente e baseada na intuição. O processo é extremamente ineficiente.\n
  • Para cumprir com nossa missão, temos que superar 3 desafios\n
  • - Ipo DMD - 1.5Bi\n- AOL está investindo no seed.com e incorporando funcionalidades de mineração de dados no blogsmith, seu CMS;\n- Yahoo adquiriu recentemente a Associated Content por U$150mi\n- Glam Media se preparando para IPO\n
  • - Nós acompanhamos de perto o crescimento dos portais verticais, das comunidades de nicho, empresas que não tem um background forte de engenharia e processamento de dados; \n- Uma tecnologia que tivesse uma integração simples, sem depender do depto de TI.\n
  • Então afinal, o que a EverWrite faz. \n\n- São dados massivos, múltiplas API’s , temos expertise na área.\n
  • \n
  • \n- Referência Brasil - UOL faturou R$ 197mi ano com publicidade +serviços online no Q1(2011) Supondo que 33% disso seja publicidade online, seriam aprox. 262 milhões por ano, apenas em publicidade online;\n- RBS faturou R$ 38.7 mi com publicidade online em 2009;\n- Bolsa de mulher - R$17,3 milhões em 2010, conta com 12 verticais diversas;\n
  • E quem são nossos competidores no desafio de levar Big data aos publishers?\n- As ferramentas atuais não focam no publisher: \n- Ou focam somente em SEO, somente em SEM, ou personalização para o usuário final;\n- Seomoz = SMB\n- Wordstream focado em SEM e keyword research;\n- Nós focamos ajudar o publisher a produzir conteúdo e alavancar o ROI. Conteúdo que atende as expectativas dos usuários;\n
  • Para provar o mercado, a tecnologia e nossa capacidade de execução;\n- Inspirado no ehow;\n- Autores freelancers;\n- Fizemos um seeding inicial e começamos a produzir conteúdo baseado nas recomendações do EverWrite\n
  • \n
  • - lean startup;\n- time enxuto de 2 pessoas, escritório compartilhado com outra startup;\n
  • - O que as pessoas estão comentando que é relacionado ao assunto do meu site? \n- Dentro de um determinado assunto, quais os sub-tópicos mais populares? Qual a banda de rock mais popular agora? \n
  • agradecimento RBS\n
  • Transcript of "Everwrite pitch deck"

    1. 1. Data Driven Content#DEC 2011 | @everwrite
    2. 2. Equipe Diego Gomes Digital marketing specialist, co-founder at Webholic/RWWBR, Former product manager at SambaTech and Via6. site: webholic.com.br @dttg Edmar Ferreira Big data developer. Data mining, NLP, machine learning specialist. Lead developer and consultancy gigs for several startups: OmniLogic, Via6, Ushaidi, SwiftRiver. site: makeandthink.com @edmarferreira
    3. 3. Our Mission‣ Make the media industry more efficient.‣ Deliver tools that allow publishers to leverage their ROI by understanding demand information.
    4. 4. 3 Big Challenges‣ Publishers produce content without knowing what users want;‣ Publishers do not understand the competition for a particular topic;‣ Publishers do not know what topics will help them make more $$$;
    5. 5. Trend‣ Most Top50 media destinations in the U.S. use data mining to identify pieces of content that will perform better.
    6. 6. What if everybody else had access to this kind oftechnology?
    7. 7. That’s what we do!‣ We analyze millions of data points daily, to deliver the best opportunity to each publisher;‣ We offer information to publishers on how to improve their actual content;‣ We measure everything and give feedback to the publisher on every recommendation.‣ It’s a plug and play solution, integration in seconds using Google Analytics API!
    8. 8. Business Model‣ Software as a Service. Pro Vertical Portal Enterprise Blogger Domains 1 1 3 5 up to 1 up to 5 Pageviews up to 300k unlimited million million Hot 1 channel 3 channels 5 channels all channels Topics Pricing U$99 U$399 U$999 U$2499+
    9. 9. Market Size‣ 20 million bloggers in the U.S.;‣ 452k professional Bloggers;‣ Moving 33 billion in 2016 (Forrester);‣ The global online digital content market will cross the $150 billion mark by 2012 (Tavess);
    10. 10. Competitors DemandInformation OrganiccompetitionPersonalized Hot Topics Predictive analytics1 click setup
    11. 11. Case Study: COMOFAS.COMEhow Clone for Brazil
    12. 12. Results: COMOFAS.COM5 months - 1.3 mi Pageviews Last 15 days:
    13. 13. Where we are?‣ Private beta with selected publishers, more than 20 million pageviews/month;‣ Preparing a whitepaper about our precision with a big partner in Brazil;‣ Just finished automated billing/marketing.
    14. 14. Next Steps‣ Launch Self serving in the U.S. with our first module, EverGreen;‣ Get patents on our EverRank Technology;‣ Launch Real Time module, by aggregating structured trends on every topic;
    15. 15. Thanks! @everwrite contact@everwrite.com

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