Social and Digital Media for Wisconsin Counties Association

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Presented to the Wisconsin Counties Association on 2/6/13. This session is designed for county executives and administrators to help them understand the shifting landscape of social media and how government agencies can leverage social media tools. This is a 30 minute version of our 1/2 day workshop. If you have any questions about your longer workshops, please contact us directly.

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Social and Digital Media for Wisconsin Counties Association

  1. 1. Communication Strategies& Social Media: Overview Facilitator: Don Stanley 3Rhino Media www.3rhinomedia.com don@3rhinomedia.com 608 561 7097 DON STANLEY | @3rhinomedia | 3rhinomedia.com
  2. 2. A Quick Overview30,000 Foot View• Some basics on why government should use social/digital• A quick overview of the most popular social/digital tools• Foundational tips for getting started DON STANLEY | @3rhinomedia | 3rhinomedia.com
  3. 3. “The opportunity of social media and government is not economic or technological. It’s emotional.”Aneesh Chopra, CTO of the U.S. Government DON STANLEY | @3rhinomedia | 3rhinomedia.com
  4. 4. If that doesn’t work for you:Studies show that citizens who engage with governmentonline have a more positive view of government.Promoting close online engagement also:• Creates better decisions by capturing local knowledge• Increases the capacity of society to understand complexity of problems• Increases public support by legitimizing the solutionsSource: http://www.slideshare.net/govloop/pew-government-online-study DON STANLEY | @3rhinomedia | 3rhinomedia.com
  5. 5. Traditional Communication and Digital
  6. 6. Government agencies are increasingly online. Why?
  7. 7. 20%Total amount of online time dedicated to social media. (And the number is increasing rapidly with mobile technology)
  8. 8. 20%And the number is increasing rapidly with mobile technology
  9. 9. BREAKING NEWS: Citizens use Digital • 48% of adult Internet users have looked for information about a public policy or issue DON STANLEY | @3rhinomedia | 3rhinomedia.com
  10. 10. BREAKING NEWS: Citizens use Digital • 48% of adult Internet users have looked for information about a public policy or issue • 41% have downloaded government forms DON STANLEY | @3rhinomedia | 3rhinomedia.com
  11. 11. BREAKING NEWS: Citizens use Digital • 48% of adult Internet users have looked for information about a public policy or issue • 41% have downloaded government forms • 35% have researched government documents or statistics DON STANLEY | @3rhinomedia | 3rhinomedia.com
  12. 12. BREAKING NEWS: Citizens use Digital • 48% of adult Internet users have looked for information about a public policy or issue • 41% have downloaded government forms • 35% have researched government documents or statistics • 25% have received online advice from a government agency Source: Pew Internet DON STANLEY | @3rhinomedia | 3rhinomedia.com
  13. 13. Government 1.0 Town Halls Constituent Meetings DON STANLEY | @3rhinomedia | 3rhinomedia.com
  14. 14. Government 1.5 Streaming/Recorded Updated Websites Video DON STANLEY | @3rhinomedia | 3rhinomedia.com
  15. 15. Government 2.0 Mobile Apps Social MediaPeople want/expect engagement on the go DON STANLEY | @3rhinomedia | 3rhinomedia.com
  16. 16. Case Study
  17. 17. Case Study
  18. 18. Case Study
  19. 19. Case Study
  20. 20. Case Study
  21. 21. Case Study
  22. 22. Social Media is a Spoke DON STANLEY | @3rhinomedia | 3rhinomedia.com
  23. 23. tastic onLet’s look at the #s
  24. 24. Number of Accounts150 million (2009)500 million (2010)700 million (2011)1 BILLION (2012) *FB is blocked in China
  25. 25. AVERAGE USERMONTHLY:• 8 friend requests per month• 15:33 minutes• 40 visits/month• 80 community pages, groups and events• creates 90 pieces of content each month• 350 million access FB via a mobile device each day (up from 200 million)DAILY:• 30 billion pieces of content are shared each day, including 250 million photosSource: facebook.com, pingdom.com
  26. 26. Changing the world, 140 characters at a time
  27. 27. By The #s140 million users
  28. 28. By The #s 140 million users55% via mobile
  29. 29. By The #s 140 million users 55% via mobile40% just listen
  30. 30. the News Source
  31. 31. LinkedIn connects you to your trusted contacts and helpsyou exchange knowledge, ideas, and opportunities with a broader network of professionals.
  32. 32. By The #s175 millionmembers
  33. 33. By The #s 175 million members2/second
  34. 34. By The #s 175 million members 2/second1 million groups
  35. 35. By The #s 175 million members 2/second 1 million groups22% mobile
  36. 36. By The #s 175 million members 2/second 1 million groups 22% mobileMost educated
  37. 37. YouTube
  38. 38. YouTube By The #s72 Hours/minute
  39. 39. YouTube By The #s 72 Hours/minute4B videos/day
  40. 40. YouTube By The #s 72 Hours/minute 4 Billion/day800m uniquevisitors/month
  41. 41. YouTube By The #s 72 Hours/minute 4 Billion/day 800m unique visitors/month #2 Search Engine
  42. 42. YouTube By The #s 72 Hours/minute 4 Billion/day 800m unique visitors/month #2 Search Engine4B hours/month watched
  43. 43. YouTube By The #s 72 Hours/minute 4 Billion/day 800m unique visitors/month #2 Search Engine 4B hours/month watched200m+ mobile views/day
  44. 44. YouTube By The #s 72 Hours/minute 4 Billion/day 800m unique visitors/month #2 Search Engine 4B hours/month watched 200m+ mobile views/day50x higher SER
  45. 45. Foundations: Getting Started & avoiding “squirrel syndrome”!
  46. 46. 3 Pillars for Starting You MUST have in place
  47. 47. 3 Pillars for Starting
  48. 48. 3 Pillars for Starting
  49. 49. 3 Pillars for Starting
  50. 50. Pillar #1:Clear Goals, Clear Action Plan If you aim for nothing, you’ll hit it every time F.O.C.U.S
  51. 51. How Can You Leverage Social?  Inform?  Redirect people to your site?  Public Relations?  Networking?  Customer Service?  Learning & Market Research?  Respond to issues?  Build Community?  Others … DON STANLEY | @3rhinomedia | 3rhinomedia.com
  52. 52. Pillar #2:Measure your activities are they helping your department achieve your communication goals? Brainstorm ideas now …
  53. 53. Pillar #3: Do the daily work andcommit to the long-term have a plan for how to handle growing pains The CDC has some great examples
  54. 54. THIS IS WHERE TO START!1. Why are you using social media? What is the PRIMARY reason? What specifically do you want to accomplish? (see examples)2. Who do you need to connect with via social? Why are they in your 20%?3. How can you connect with them? What types of information would be of value to them and you?4. Why should they care are about you?5. How will you be active long-term? Remember this isn’t a one night stand. Think 12 months, 9 months, 6 months, 3 months to reach your marketing goals? Consider Hallmark as a guide.6. What tools should you use to engage with them? (notice this is far down the list)
  55. 55. Connect with me Don Stanley 3Rhino Media | UW-Madison www.3rhinomedia.com don@3rhinomedia.com 608 561 7097www.3rhinomedia.com/blog

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