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Lsc 440 lecture 1

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LSC 440 Lecture 1

LSC 440 Lecture 1

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  • 10,000 people are diagnosed with a blood or bone marrow cancer each year.The best chance for survival is often a bone marrow transfer.30% of patients find a match through their family.70% of those people need to look to strangers in the registry. If you are Caucasian, the chance of finding a match by strangers is 80%
  • 1 in 20,000.And it is not just South Asians, other ethnic groups also are dramatically under-represented. And Sameer couldn’t find a match in his family or in the registry.
  • So how do you find a match?
  • Take a cotton swab, swab the inside of your cheek, and register the swab with a bone marrow registry.Now repeat that 20,000 times.But Sameer only had weeks to find a match
  • Take a cotton swab, swab the inside of your cheek, and register the swab with a bone marrow registry.Now repeat that 20,000 times.But Sameer only had weeks to find a match
  • Take a cotton swab, swab the inside of your cheek, and register the swab with a bone marrow registry.Now repeat that 20,000 times.But Sameer only had weeks to find a match
  • What could Robert and Sameer’s family and friends do?
  • The results in 11 weeks:470 bone marrow drives, across the US24,611 cheeks swabbed
  • An update on Sameer. Despite a perfect match, tragically, Sameer passed away.
  • Transcript

    • 1. Life Sciences Comm 440 Social Impacts of Emerging TechnologiesDon Stanley 3Rhino Media | UW-Madison #lsc440 @3rhinomedia
    • 2. Life Sciences Comm 440 Social Impacts of Emerging TechnologiesDon Stanley 3Rhino Media | UW-Madison #lsc440 @3rhinomedia
    • 3. INTRODUCTIONS IN A NEW WAY
    • 4. Humans are not ideally set up to understandlogic; they are set up to understand stories -Robert Schank, cognitive psychologist © Dragonfly Effect©The Dragonfly Effect
    • 5. Sameer Bhatia diagnosed with Leukemia • Sameer Bhatia, 32 • Grew up in Seattle • Married Reena • Stanford undergrad, serial entrepreneur • Diagnosed May 2007
    • 6. 30% sibling match 10,000 diagnosed each year70%Registry fromStrangers (80%if Caucasian)
    • 7. Act. Quickly. Design to scale. Do not fail.
    • 8. If the odds were 1 in20,000…
    • 9. hold bone marrowdrives…
    • 10. and register 20,000 South Asians.
    • 11. Plan and thenExecute like CRAZY.
    • 12. 11 weeks470 drives, 24,611 cheeks… june july august www.Cooper.com
    • 13. The Results continuedAnd …> About 3,500 volunteers> 1m+ media impressions> 150,000+ site visitors
    • 14. Goal achieved.Sameer = 10/10 matchreceived his transplant in theFall 2007.
    • 15. Sameer, relapsedwithin 3 months ofhis transplant.He fought hard – butsadly, passed awayin March 2008.
    • 16. Purpose…revealed.Of the 24,000 new registereddonors, 7,500+ were registered in theBay Area.From this 7,500+ they found ~ 80 newmatches for other leukemia patientsSameer’s cause potentially led to 250lives saved in the 2008 alone.
    • 17. Now, how do we… Point BPoint A
    • 18. Now, how do we… Point BPoint A That’s one area we’ll be covering this semester
    • 19. Course Logistics http://lsc440.tumblr.com
    • 20. Course Logistics http://lsc440.tumblr.com Books
    • 21. Course Logistics http://lsc440.tumblr.com Books Course Structure
    • 22. Course Logistics http://lsc440.tumblr.com Books Course Structure Assignments
    • 23. Course Homework 1. Sign up for Twitter and connect with me (@3rhinomedia) and Nate. Send out a first tweet with #lsc440, set up profile. NO LATER THAN Wednesday BY 3:30 pm. This is for raising hands, connecting. We will be using this for documenting class. 2. Post a tweet about what type of academic interests you have. Please note there will be 4 people per group. You can view the client list on the website. Make connections with other students, we will begin working in groups next week!!!!! 3. Take the class survey posted on the class website

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