Lsc 440 11 6-12 wing 2

260 views
232 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
260
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • This helps you become clear about what you need to do. Situational analysis.Find organizations that can be inspiration.
  • This helps you become clear about what you need to do. Situational analysis.Find organizations that can be inspiration.
  • This helps you become clear about what you need to do. Situational analysis.Find organizations that can be inspiration.
  • This helps you become clear about what you need to do. Situational analysis.Find organizations that can be inspiration.
  • This helps you become clear about what you need to do. Situational analysis.Find organizations that can be inspiration.
  • This helps you become clear about what you need to do. Situational analysis.Find organizations that can be inspiration.
  • This helps you become clear about what you need to do. Situational analysis.Find organizations that can be inspiration.
  • This helps you become clear about what you need to do. Situational analysis.Find organizations that can be inspiration.
  • Lsc 440 11 6-12 wing 2

    1. 1. © Dragonfly Effect©The Dragonfly Effect
    2. 2. FOCUS © Dragonfly Effect ©The Dragonfly Effect
    3. 3. © Dragonfly Effect• • • • •
    4. 4. GRAB ATTENTION © Dragonfly Effect©The Dragonfly Effect
    5. 5. © Dragonfly Effect©The Dragonfly Effect
    6. 6. © Dragonfly Effect• ©The Dragonfly Effect
    7. 7. • © Dragonfly Effect••• ©The Dragonfly Effect
    8. 8. • © Dragonfly Effect• ©The Dragonfly Effect
    9. 9. © Dragonfly Effect©The Dragonfly Effect
    10. 10. Let’s look at a working example of what do
    11. 11. STEP 1: Understand the situation.
    12. 12. STEP 1: Understand the situation.A WORKING EXAMPLE: a new local business that’spart of an international franchise.The international franchise has great SM traction, butthey do NOT support local franchises well. They have noexisting models for supporting/promoting local.PROBLEM: how do we use social to promote a localstore without getting into trouble with Corporateheadquarters. We need to do this because headquartersisn’t helping promote the new store
    13. 13. NEXT: Understand the GOALS/FOCUS of the project.Increase awareness of new store, increase sales andtraffic for a new franchise location. Must convey theSTRONG corporate brand and work within thecorporate framework.
    14. 14. NEXT: FIND and STUDY OTHERS, What’s their story? What are the pluses and minusesAJ Bombers: Good model?
    15. 15. NEXT: FIND and STUDY OTHERS, What’s their story? What are the pluses and minusesAJ Bombers: Good model?Whole Foods: What can I take?
    16. 16. NEXT: FIND and STUDY OTHERS, What’s their story? What are the pluses and minusesAJ Bombers: Good model?Whole Foods: What can I take?Domino’s Pizza: and Ramon De Leon
    17. 17. NEXT: FIND and STUDY OTHERS
    18. 18. © Dragonfy Effect• • •

    ×