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Don Stanley's Social Media Marketing Course LSC 432 Lecture 5
 

Don Stanley's Social Media Marketing Course LSC 432 Lecture 5

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    Don Stanley's Social Media Marketing Course LSC 432 Lecture 5 Don Stanley's Social Media Marketing Course LSC 432 Lecture 5 Presentation Transcript

    • LSC 432: Jam Session #5 Joe Pulizzi and writing Creating Great Content
    • Joe Pulizzi • What’s the future of content marketing
    • Attributes of Great Content
    • Attributes of Great Content #1 It’s helpful
    • Attributes of Great Content #1 It’s helpful #2 It’s audience focused
    • Attributes of Great Content #1 It’s helpful #2 It’s audience focused #3 It’s authentic
    • Attributes of Great Content #1 It’s helpful #2 It’s audience focused #3 It’s authentic
    • Coming Up with Content Questions are the answer (in class exercise)
    • 5 Attributes of great blog posts 1. Strong, attention grabbing headline
    • 5 Attributes of great blog posts 1. Strong, attention grabbing headline 2. Well-written and well-formatted text
    • 5 Attributes of great blog posts 1. Strong, attention grabbing headline 2. Well-written and well-formatted text 3. Images/video
    • 5 Attributes of great blog posts 1. 2. 3. 4. Strong, attention grabbing headline Well-written and well-formatted text Images/video Links to relevant content
    • 5 Attributes of great blog posts 1. 2. 3. 4. 5. Strong, attention grabbing headline Well-written and well-formatted text Images/video Links to relevant content A call to action … what do you want me to do next?
    • Headlines #1 rule
    • Headlines #1 rule WHY?
    • 80% 20% On average, 8 out of 10 people will read headline copy, Only 2 out of 10 will read the rest. This is the secret to the power of your title, and why it so highly determines the effectiveness of the entire piece. Via copyblogger.net
    • Headlines First “Your headline is a promise to readers. Its job is to clearly communicate the benefit you’ll deliver to the reader in exchange for their valuable time.” -Brian Clark, Copyblogger
    • Long tail keywords vs. short tail
    • Some formulas How to’s
    • Some formulas How to’s Work in twos
    • Some formulas How to’s Work in twos “How to win friends and influence people”
    • Some formulas How to’s Work in twos “How to win friends and influence people” • • • How to Save Time and Get Things Done (Time Management) How to Get a Better Job and Make More Money (Recruiter) How to Save Money and Retire Rich (Financial Planner)
    • Some formulas List posts
    • Some formulas List posts • Do You Recognize the 7 Early Warning Signs of High Blood Pressure?
    • Some formulas List posts • Do You Recognize the 7 Early Warning Signs of High Blood Pressure? • 10 Ways to Beat the High Cost of Living
    • Some formulas List posts • Do You Recognize the 7 Early Warning Signs of High Blood Pressure? • 10 Ways to Beat the High Cost of Living • 76 Reasons Why it Pays to Attend Every Class in Your College Career
    • Some formulas List posts • Do You Recognize the 7 Early Warning Signs of High Blood Pressure? • 10 Ways to Beat the High Cost of Living • 76 Reasons Why it Pays to Attend Every Class in Your College Career • Six Types of Students — Which Group Are You In?
    • Some formulas 10 Sure-Fire Headline Formulas • Who Else Wants ________ ? e.g. free tuition The Secret of ________? e.g. successful studying Here is a method that’s helping _______ to ________ Little known ways to ______________ Get rid of (name the problem) once and for all Here’s a quick way to (name a problem to solve) Now you can have (something desirable)(great circumstance) • (Do something) like (a world-class leader) e.g. Be Like Mike • How to build a ______ you can be proud of • What everyone ought ot know about _______________ • • • • • • • Via copyblogger
    • Next Class In class title exercise (in groups) Blog reviews (in groups) Twitter profiles and Twitter set up
    • Homework • Write 25 blog post titles/questions • BOOK READING “Tao of Twittter” pp 1-48, 67-80, 115-122 • Begin editing your Twitter profile (picture, links, content and background) • Go to this link and leave a comment on your take aways http://3rhinomedia.com/blog/bid/330894/5Key-Components-of-Great-Blog-Posts