Don Stanley's Social Media LSC 432 lecture 3

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Success with content marketing is heavily influenced by having a clear strategy. As legendary basketball coach John Wooden used to say, "Failure to plan is planning to fail."

Now that you selected a topic area, we want to make sure you have a nice, refined topic area. In this class we talk about how to do this. I share Andrew Davis' Fractal Tree (check him out @tpldrew) to help with this.

We want to narrowcast and speaking to a niche audience.

Also, we talked about how you defined your "who". The "who" refers to who you want to connect with and who you want to get noticed by.

Answering the questions
1. Why am I doing this?
2. What will I be talking about?
3. Who will I be helping and connecting with?

is key to having a focus and purpose that will help you in the marathon of social media marketing.

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Don Stanley's Social Media LSC 432 lecture 3

  1. 1. LSC 432: Jam Session #3 Homework review
  2. 2. Targets Review homework Review last class Refine our topics Begin targeting our key audiences
  3. 3. Homework Review • Tweeting key takeaways from last class, it counts and you MUST use class hashtag or @mention me (note on tweeting during class)
  4. 4. Homework Review • • Tweeting key takeaways from last class, it counts and you MUST use class hashtag or @mention me (note on tweeting during class) Searching yourself online, what did you find?
  5. 5. Homework Review • • • Tweeting key takeaways from last class, it counts and you MUST use class hashtag or @mention me (note on tweeting during class) Searching yourself online, what did you find? Chapter 1-3 Jeff Bullas’ Blogging the Smart Way, what did you learn?
  6. 6. Homework Review • • • • Tweeting key takeaways from last class, it counts and you MUST use class hashtag or @mention me (note on tweeting during class) Searching yourself online, what did you find? Chapter 1-3 Jeff Bullas’ Blogging the Smart Way, what did you learn? Did the reading plus the Blog strategy exercise homework help you focus?
  7. 7. Quick Review The more invested you are in a topic and the more you think about your direction, the higher the probability of you have “success”. Here are a few key points:
  8. 8. Quick Review The more invested you are in a topic and the more you think about your direction, the higher the probability of you have “success”. Here are a few key points: 1. You don‟t need to be well-known
  9. 9. Quick Review The more invested you are in a topic and the more you think about your direction, the higher the probability of you have “success”. Here are a few key points: 1. You don‟t need to be well-known 2. You don‟t need to be accredited
  10. 10. Quick Review The more invested you are in a topic and the more you think about your direction, the higher the probability of you have “success”. Here are a few key points: 1. You don‟t need to be well-known 2. You don‟t need to be accredited 3. You don‟t need a huge audience
  11. 11. Quick Review The more invested you are in a topic and the more you think about your direction, the higher the probability of you have “success”. Here are a few key points: 1. 2. 3. 4. You don‟t need to be well-known You don‟t need to be accredited You don‟t need a huge audience You don‟t need to be good to start … but you need to start to be great
  12. 12. Quick Review The more invested you are in a topic and the more you think about your direction, the higher the probability of you have “success”. Here are a few key points: 1. 2. 3. 4. You don‟t need to be well-known You don‟t need to be accredited You don‟t need a huge audience You don‟t need to be good to start … but you need to start to be great 5. This is a marathon, not a sprint
  13. 13. Avoid “Squirrel Syndrome” Be principle-based
  14. 14. “Choose a job you love, and you will never have to work a day in your life.” Confucius
  15. 15. “Choose a job you love, and happens if What you will never do this? you have to work a day in your life.” Confucius
  16. 16. To someone, you are a 4th grader
  17. 17. What area do you want to become known in? Why? In 5-10 years, what would you love to be getting paid to do? What are you good at? If you don’t know, what do people come to you for advice on? What excites you? What do you dream about doing? What do you read, watch and listen to on your own time? What do you love talking about with your friends, family, etc.? How will you define success for your blog 15 quality posts minimum What do you want to accomplish with your blog Get an A in class Get noticed by _________________ Extend my job interviews ___________
  18. 18. Remember EVERYONE starts @ zero
  19. 19. Remember EVERYONE starts @ zero
  20. 20. Now that we have topic (why and what) we need to focus on “who”.
  21. 21. Discover Your Who The Fractal Tree by @TPLDrew
  22. 22. Discover Your Who The Fractal Tree by @TPLDrew • Topic of travel
  23. 23. Discover Your Who The Fractal Tree by @TPLDrew • Topic of travel • For business or leisure?
  24. 24. Discover Your Who The Fractal Tree by @TPLDrew • Topic of travel • For business or leisure? • Leisure (adventure or relaxation?)
  25. 25. Discover Your Who The Fractal Tree by @TPLDrew • Topic of travel • For business or leisure? • Leisure (adventure or relaxation?) • Relaxation (with pets or without) • Fido Friendly
  26. 26. Is your „who‟ clear? Homework will be to define your who and identify 10 key people or organizations you want to connect with. List the organization List the accounts (website address and social media accounts) List why they are of value
  27. 27. Next Class Kerry O’Shea Gorgone talks podcasting • Check out some of Kerry’s resources on (which will be on the class website)
  28. 28. Homework • BOOK READING: Blogging the Smart Way p1619, Chapter 5, Chapter 7 • BLOG STRATEGY EXERCISE 2 … Defining your topic and post schedule: (handed out in class) • Begin working on your about page for your blog • Do you want to have your own domain name and hosting? • Tweet key takeaways from class and book

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