Don Stanley's Lsc 440 lecture 6

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  • 1. 440 Jam Session #6 Journal Review, Guest Lecture Review, Group Work Twitter and Tweet Chats, Mobile Series on CNNDon Stanley 3Rhino Media | UW-Madison #lsc440 @3rhinomedia
  • 2. Insights fromJournaling
  • 3. How adoptions spread quickly
  • 4. How adoptions spread quickly 1. Relative Advantage: how is this innovation better than existing options (FB v. Google+, Segway)
  • 5. How adoptions spread quickly 1. Relative Advantage: how is this innovation better than existing options (FB v. Google+, Segway) 2. Compatibility: does it work with my other stuff (VHS, DVD, Blue Ray)
  • 6. How adoptions spread quickly 1. Relative Advantage: how is this innovation better than existing options (FB v. Google+, Segway) 2. Compatibility: does it work with my other stuff (VHS, DVD, Blue Ray) 3. Simplicity & Easy of Use: Is it easy to use and understand? FB v Google+, Smartphones, Windows vs Mac OS
  • 7. How adoptions spread quickly 1. Relative Advantage: how is this innovation better than existing options (FB v. Google+, Segway) 2. Compatibility: does it work with my other stuff (VHS, DVD, Blue Ray) 3. Simplicity & Easy of Use: Is it easy to use and understand? FB v Google+, Smartphones, Windows vs Mac OS 4. Trialability: (can I experiment with it?)
  • 8. How adoptions spread quickly 1. Relative Advantage: how is this innovation better than existing options (FB v. Google+, Segway) 2. Compatibility: does it work with my other stuff (VHS, DVD, Blue Ray) 3. Simplicity & Easy of Use: Is it easy to use and understand? FB v Google+, Smartphones, Windows vs Mac OS 4. Trialability: (can I experiment with it?) 5. Observable Results: The more I observe it, the more likely I’ll adopt it (neuroscience and mirror neurons)
  • 9. Insights fromJournaling
  • 10. Insights from Guest Lecture
  • 11. Twitter and TweetChats
  • 12. Group Assignment THE RULES 1. LinkedIn 2. Facebook 3. Twitter 4. Blogging/Inbound Marketing 5. E-Mail Marketing 6. Video Marketing (YouTube)
  • 13. Group Assignment THE RULES 1. Work in teams 2. Review a tool in-depth 1. Key Terms 2. Key Contents 3. Case Studies of Using it Poorly 4. Case Studies of Excellent Uses 5. Ways to use it to find and connect with citizen influencers audiences 6. Recommendations on how to best use it 7. Recommendations on time commitment
  • 14. Homework 1. Begin working in teams on your projects. 2. Begin following the CNN Mobile series 3. For extra credit, continue your journaling