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Don Stanley LSC 440 #7

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Don Stanley's look back into the not-too-distance past on how social engagement and social technology are changing who creates and influences what gets shared. What does this mean for us as …

Don Stanley's look back into the not-too-distance past on how social engagement and social technology are changing who creates and influences what gets shared. What does this mean for us as communication strategists?

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  • 1. 440 Jam Session #7 Crowd Sourcing, Getting into Groups, Preparing for Guest Lecturer Anne ReussDon Stanley 3Rhino Media | UW-Madison #lsc440 @3rhinomedia
  • 2. Syllabus Updates
  • 3. This week in social
  • 4. Clay Shirky: Social Making History http://www.ted.com/talks/clay_shirky_ how_cellphones_twitter_facebook_can _make_history.html
  • 5. Crowdsourcing 101 What is Crowdsourcing?
  • 6. Mr. Splashy Pants Teaches http://www.ted.com/talks/alexis_ohani an_how_to_make_a_splash_in_social_ media.html
  • 7. Insights from Journaling
  • 8. Group Assignment THE RULES 1. LinkedIn 2. Facebook 3. Twitter 4. Blogging/Inbound Marketing 5. E-Mail Marketing 6. Video Marketing (YouTube)
  • 9. Group Assignment THE RULES 1. Work in teams 2. Review a tool in-depth 1. Key Terms 2. Key Contents 3. Case Studies of Using it Poorly 4. Case Studies of Excellent Uses 5. Ways to use it to find and connect with citizen influencers audiences 6. Recommendations on how to best use it 7. Recommendations on time commitment
  • 10. Homework 1. Begin working in teams on your projects. Make sure to exchange info and begin delegating activities. 2. Follow the CNN Mobile series 3. Research Anne (on AnneReuss.com) and tweet any questions you might have for her.