Class 2: Setting the foundation for a successful website design
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Don Stanley's Web Design Course at UW-Madison, Class 2

Don Stanley's Web Design Course at UW-Madison, Class 2

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Class 2: Setting the foundation for a successful website design Presentation Transcript

  • 1. Web Design: Lecture 2 Design as Problem Solving & Core Web Design Principles Don Stanley UW-Madison || 3rhinomedia www.donstanleyteaches.com dtstanley@wisc.edu @3rhinomedia DON STANLEY | @3rhinomedia | #uwlsc532
  • 2. What is Design? Clutter and confusion are failures of design, not attributes of information” -- Prof. Ed Tufte • Problem Solving/Sense Making • DESIGN = Communication
  • 3. Let’s play Let’s investigate
  • 4. What is Design? Clutter and confusion are failures of design, not attributes of information” -- Prof. Ed Tufte
  • 5. What is Design? Clutter and confusion are failures of design, not attributes of information” -- Prof. Ed Tufte Problem Solving/Sense Making DESIGN = Communication
  • 6. What is Design? Clutter and confusion are failures of design, not attributes of information” -- Prof. Ed Tufte Problem Solving/Sense Making DESIGN = Communication
  • 7. What is Design? Clutter and confusion are failures of design, not attributes of information” -- Prof. Ed Tufte Problem Solving/Sense Making DESIGN = Communication
  • 8. Why Study Design? Vision trumps all other senses when it comes to our brain. Our brain is highly attuned to the sense of vision. Recognition and recall soar with pictures. According to John Medina, Ph.D., if we hear a piece of information, three days later we will remember 10% of it. Add a picture and you will remember 65%!
  • 9. Interfaces Impact Experience Interface design refers to what we see and interact with. What we see has a huge influence on our experience (Don Norman, Ph.D.) User Experience Our experience determines if we will interact with a product or tool. And we have choices. Consider these two text blocks …
  • 10. Interface Design, UX, How We Use
  • 11. Thinking Like a Human Usability Expert Steve Krug says “Don’t Make Me Think” Fact #1: We don’t read pages, we scan them DON STANLEY | @3rhinomedia | Spring 2013
  • 12. Thinking Like a Human Usability Expert Steve Krug says “Don’t Make Me Think” Fact #1: We don’t read pages, we scan them Fact #2: We don’t make optimal choices, we satisfice DON STANLEY | @3rhinomedia | Spring 2013
  • 13. Thinking Like a Human Usability Expert Steve Krug says “Don’t Make Me Think” Fact #1: We don’t read pages, we scan them Fact #2: We don’t make optimal choices, we satisfice Fact #3: We don’t figure out how things work. We muddle through because it works enough. DON STANLEY | @3rhinomedia | Spring 2013
  • 14. Think of the Blink Test
  • 15. Reality
  • 16. Design is a Planned Process 4 Phase Plan, the 4Ds: 1. Discovery
  • 17. Design is a Planned Process 4 Phase Plan, the 4Ds: 1. Discovery 2. Design/Dictate
  • 18. Design is a Planned Process 4 Phase Plan, the 4Ds: 1. Discovery 2. Design/Dictate 3. Develop
  • 19. Design is a Planned Process 4 Phase Plan, the 4Ds: 1. Discovery 3. Develop 2. Design/Dictate 4. Deliver
  • 20. Discovery: Most Important D
  • 21. Discovery: Questions to Consider
  • 22. Discovery: Questions to Consider TARGET/TARGET ACTION: What is your target? Why are you creating this site? Sales? Contacts? Build Audience? Thought Leader? Build Brand?
  • 23. Discovery: Questions to Consider TARGET/TARGET ACTION: What is your target? Why are you creating this site? Sales? Contacts? Build Audience? Thought Leader? Build Brand? KEY AUDIENCE: Please list your audiences. Who is the most critical audience you need to connect with? Please describe the most important visitors? How often are they online? What do they use the web for? Connections?
  • 24. Discovery: Questions to Consider TARGET/TARGET ACTION: What is your target? Why are you creating this site? Sales? Contacts? Build Audience? Thought Leader? Build Brand? KEY AUDIENCE: Please list your audiences. Who is the most critical audience you need to connect with? Please describe the most important visitors? How often are they online? What do they use the web for? Connections? PROBLEM SOLVING: What problem does your audience solve by coming to your site? What do they get?
  • 25. Discovery: Questions to Consider TARGET/TARGET ACTION: What is your target? Why are you creating this site? Sales? Contacts? Build Audience? Thought Leader? Build Brand? KEY AUDIENCE: Please list your audiences. Who is the most critical audience you need to connect with? Please describe the most important visitors? How often are they online? What do they use the web for? Connections? PROBLEM SOLVING: What problem does your audience solve by coming to your site? What do they get? ACTIONS: What activities do they need to take to achieve their goals? (watch a video, sign up for email, download something, etc.)
  • 26. Discovery: Questions to Consider TARGET/TARGET ACTION: What is your target? Why are you creating this site? Sales? Contacts? Build Audience? Thought Leader? Build Brand? KEY AUDIENCE: Please list your audiences. Who is the most critical audience you need to connect with? Please describe the most important visitors? How often are they online? What do they use the web for? Connections? PROBLEM SOLVING: What problem does your audience solve by coming to your site? What do they get? ACTIONS: What activities do they need to take to achieve their goals? (watch a video, sign up for email, download something, etc.) BUILD AUDIENCE: What is the best way to share this with your key audience? How do you promote your site?
  • 27. Design CRAP: Contrast Clutter and confusion are failures of design, not attributes of information” -- Ed Tufte CONTRAST - Making key elements stand out with color, size, shape, It guides the users eye, swiftly and effortlessly It differentiates elements It brings out dominant elements It mutes lesser elements It creates dynamism Think google.com
  • 28. Design CRAP: Contrast Clutter and confusion are failures of design, not attributes of information” -- Ed Tufte CONTRAST - Making key elements stand out with color, size, shape, It guides the users eye, swiftly and effortlessly It differentiates elements It brings out dominant elements It mutes lesser elements It creates dynamism Think google.com
  • 29. Design CRAP: Contrast Clutter and confusion are failures of design, not attributes of information” -- Ed Tufte CONTRAST - Making key elements stand out with color, size, shape, It guides the users eye, swiftly and effortlessly It differentiates elements It brings out dominant elements It mutes lesser elements It creates dynamism Think google.com
  • 30. Design CRAP: Contrast Clutter and confusion are failures of design, not attributes of information” -- Ed Tufte CONTRAST - Making key elements stand out with color, size, shape, It guides the users eye, swiftly and effortlessly It differentiates elements It brings out dominant elements It mutes lesser elements It creates dynamism Think google.com
  • 31. Design CRAP: Repetition REPETITION - repeating the use of various elements such as color, size, layout, typefaces, image styles to convey meaning. How does this apply to navigation? Headers? Multiple pages?
  • 32. Design CRAP: Contrast Clutter and confusion are failures of design, not attributes of information” -- Ed Tufte CONTRAST - Making key elements stand out with color, size, shape, It guides the users eye, swiftly and effortlessly It differentiates elements It brings out dominant elements It mutes lesser elements It creates dynamism Think google.com
  • 33. Design CRAP: Alignment ALIGNMENT - Alignment is another way of creating associations between visual elements, which help users quickly understand the relationships of objects on a page.
  • 34. Design CRAP: Contrast Clutter and confusion are failures of design, not attributes of information” -- Ed Tufte CONTRAST - Making key elements stand out with color, size, shape, It guides the users eye, swiftly and effortlessly It differentiates elements It brings out dominant elements It mutes lesser elements It creates dynamism Think google.com
  • 35. Design CRAP: Contrast
  • 36. Design CRAP: Proximity PROXIMITY - Elements that are related should be visually connected. Likewise, elements that are not related should be visually separated. Use whitespace, colors, backgrounds, etc. Let’s look at an example of the principles in action.
  • 37. Design CRAP: Proximity PROXIMITY - Elements that are related should be visually connected. Likewise, elements that are not related should be visually separated.Use whitespace, colors, backgrounds, etc.
  • 38. About copy Optimizr analyzes your web page or entire website and then transforms convoluted table structures and tagless content into lightweight, CSS positioned div layouts and semantic markup. It’s 2.0-licious! One-click Optimizing! Optimizr’s functions are automatic and require no knowledge of html or css. Registration copy Create an account >> Individual Level For individual users with one static website. Learn more >> Pro Level For individual users with multiple static websites. Learn more >> Enterprise Level For users with CMS-driven websites. Learn more >>
  • 39. Homework Begin thinking like a problem solver. Find an interface to redesign. Consider the questions we discussed today. Read Chapter 18 from the course text Begin sketching out your ideas for the redesign Next Class, we will talk about Grid Design, the Design Process and Anatomy of Good Design. If you’d like, read the “blink test” article by HubSpot