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432 s14 lecture 2
432 s14 lecture 2
432 s14 lecture 2
432 s14 lecture 2
432 s14 lecture 2
432 s14 lecture 2
432 s14 lecture 2
432 s14 lecture 2
432 s14 lecture 2
432 s14 lecture 2
432 s14 lecture 2
432 s14 lecture 2
432 s14 lecture 2
432 s14 lecture 2
432 s14 lecture 2
432 s14 lecture 2
432 s14 lecture 2
432 s14 lecture 2
432 s14 lecture 2
432 s14 lecture 2
432 s14 lecture 2
432 s14 lecture 2
432 s14 lecture 2
432 s14 lecture 2
432 s14 lecture 2
432 s14 lecture 2
432 s14 lecture 2
432 s14 lecture 2
432 s14 lecture 2
432 s14 lecture 2
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432 s14 lecture 2

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  • 1. LSC 432: Jam Session #2 Setting the Foundation with Social Media
  • 2. Topics? How did choosing topics go? Easy? Difficult? Why is this so important?
  • 3. This Matters … 1500 Business School Grads had 2 choices for their career and financial goals
  • 4. Choice A: said they wanted to make money first so that they could do what they really wanted to do later—after they had taken care of their financial concerns Choice B: said they would pursued their true interests first, sure that money eventually would follow.
  • 5. 1245 (83%) Choice A: said they wanted to make money first so that they could do what they really wanted to do later—after they had taken care of their financial concerns 255 (17%) Choice B: said they would pursued their true interests first, sure that money eventually would follow.
  • 6. After 20 years … 101 respondents were millionaires so the question is … How many were from each category?
  • 7. After 20 years … 101 respondents were millionaires so the question is … How many were from each category? A = 1 out of 1245 B = 100 out of 255
  • 8. “The overwhelming majority of people who have become wealthy have become so thanks to work they found profoundly absorbing. . . . Their 'luck' arose from the accidental dedication they had to an area they enjoyed.” -- Srully Blotnick
  • 9. Case Studies Let’s review some real-world case studies. Please note: each person has • a focus, • a core audience they speak to, • they are not big names outside of their industries, • they don’t have formal degrees in their areas of expertise • are doing very well financially WHILE pursuing their core interest
  • 10. zero starts @
  • 11. Let’s review some real-world case studies. Please note: each person has • a focus, • a core audience they speak to, • they are not big names outside of their industries, • they don’t have formal degrees in their areas of expertise • are doing very well financially WHILE pursuing their core interest
  • 12. Two Options: U Choose? Day 1: $.01 Day 1: $1,000,000
  • 13. Two Options: U Choose? Day 1: $.01 Day 11: $10.24 Day 1: $1,000,000 Day 11: $1,000,000
  • 14. Two Options: U Choose? Day 1: $.01 Day 11: $10.24 Day 15: $163.84 Day 1: $1,000,000 Day 11: $1,000,000 Day 15: $1,000,000
  • 15. Two Options: U Choose? Day 1: $.01 Day 11: $10.24 Day 15: $163.84 Day 21: $10,485.76 Day 1: $1,000,000 Day 11: $1,000,000 Day 15: $1,000,000 Day 21: $1,000,000
  • 16. Two Options: U Choose? Day 1: $.01 Day 11: $10.24 Day 15: $163.84 Day 21: $10,485.76 DAY 31: $10,737,418.24 Day 1: $1,000,000 Day 11: $1,000,000 Day 15: $1,000,000 Day 21: $1,000,000 DAY 31: $1,000,000
  • 17. Ana-White DON STANLEY | @3rhinomedia | Spring 2013
  • 18. Patrick Flynn DON STANLEY | @3rhinomedia | Spring 2013
  • 19. Gary Vaynerchuk DON STANLEY | @3rhinomedia | Spring 2013
  • 20. Scott Stratten DON STANLEY | @3rhinomedia | Spring 2013
  • 21. Mari Smith DON STANLEY | @3rhinomedia | Spring 2013
  • 22. Lewis Howes DON STANLEY | @3rhinomedia | Spring 2013
  • 23. Marcus Sheridan DON STANLEY | @3rhinomedia | Spring 2013
  • 24. James Wedmore DON STANLEY | @3rhinomedia | Spring 2013
  • 25. Joe Pulizzi DON STANLEY | @3rhinomedia | Spring 2013
  • 26. Mark Schaefer 7 Reasons DON STANLEY | @3rhinomedia | Spring 2013
  • 27. Key Takeaways? What are your impressions after reviewing these case studies? What can you learn by studying and deconstructing their blogs and social media activities?
  • 28. Next Class Dig deeper on • choosing an audience using social media • Targeting your audiences • Beginning your content strategy
  • 29. Homework • BOOK READING: Jeff Bullas Blogging the Smart Way Chapter 1-3 • BLOG STRATEGY EXERCISE 1: (handed out in class) • Begin setting up your blog professional blog • Google yourself. Type out what search results you find. • Check the class blog for additional homework • Tweet key takeaways from class

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