The third lesson of ebbf's CSR in SMEs MBA course
by Daniel Truran, Director General at ebbf - european bahai business forum on Apr 11, 2011
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This is the third of ebbf's three lessons given during the International Management for CSR and Sustainability MASTER course....
This is the third of ebbf's three lessons given during the International Management for CSR and Sustainability MASTER course.
The specific topic of this ebbf course is that of CSR in Small and Medium Enterprises.
Here we showed the pace of innovation that is demanding a new way of doing business.
The inspiration of ebbf members in their way of doing business or of gathering leadership lessons from recent events such as the ones in Egypt.
Three ways of defining core values in a company: ebbf member Paolo Russo's way forward for a code of ethics, Denise Cumella's Lush manifesto etc.
Asking the key question of the purpose of work that drives a totally new way of seeing the way we do business.
The case study of Rüdiger Fox and how important and not so easy it is to stick to your values in difficult times.
How to influence (and not be influenced) by the environment that we can affect.
And finally the important of communicating in a way that is connected not only to what the customer wants to hear but most importantly with the values of the people working in the company and of the company itself.
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