2009 CPRS-VI AGM Annual report

CPRS-VI ANNUAL GENERAL MEETING MAY 21, 2009 THE YEAR IN REVIEW

Accreditation The CPRS accreditation program allows practitioners with five or more years of experience, who are members of CPRS, to earn an APR (Accredited in Public Relations) designation. The purpose of the CPRS accreditation process is to assess the candidate's experience and competence in the professional practice of public relations and to recognize this achievement through the APR designation. 30 per cent of CPRS-VI members are accredited. For more information, please contact Accreditation Chair Karla Sandwith.

Accreditation Our newest APR, Kim Van Bruggen

CPRS-VI Accredited members

Lisa Baergen, APR

Deirdre Campbell, APR

Ange Frymire, APR

Dianne George, APR

Marion Grau, APR

Vanessa Greebe, APR

Melinda Jolley, APR

Veronika Kempkes, APR

Maggie Kerr-Southin, APR

Heather Leary, APR

Barbara Mekelburg, APR, FCPRS

Susan Postma, APR

Robyn Quinn, APR

Karla Sandwith, APR

Sharlene Smith, APR, FCPRS

Kim Van Bruggen, APR

Marylou Wakefield, APR

Anita Wasiuta, APR

Joan Yates, APR

Marie Zirk, APR

Awards Congratulations to the winner of the Annual Provincial PR Communications Leadership Awards For its innovative Road to Beijing marketing and community relations campaign Thanks to Awards Chair John Barry

The Road to Beijing Island Savings (Left to right) Ken Sauchuk, Kathleen Bright, Heather Walker, Chris Waddell, Paul McAfee (not pictured: Lorne DeLarge)

Communications

Moved our newsletter to html format in March 2008

25 email updates and 5 newsletters in the last year

Thanks to our email distributor Susan Postma, APR

Thanks to Newsletter Editor Heather Follis

Thanks to Chair Patty Pitts

Communications - Website makeover

New look for www.cprs-vi.org

Editable member database

Communications and event registration module

Online job postings submissions

Consultants’ page – only $60, real member benefit

Thanks to Website administrator, Jennifer King-Jones

Thanks to President Marion Grau

Education Committee

Student Bursary Winners

Regan Thexton

David Maguire (both from Royal Roads University)

each awarded $500

Conference Bursary Winner

(covers registration for the CPRS National Conference, value of $1,000)

Susan Postma, APR.

Education Committee

Presented $463.70 to the Greater Victoria Public Library in April 2009 to add to our Public Relations collection, which now includes:

In the News : The Practice of Media Relations in Canada

PR!: A Social History of Spin

The New Influencers : A Marketer's Guide to the New Social Media

The IABC Handbook of Organizational Communication : A Guide to Internal Communication, Public Relations, Marketing, and Leadership

Excellence in Public Relations and Communication Management

Public Relations Writing : Form and Style

What I Saw at the Revolution : A Political Life in the Reagan Era

Building Media Relationships : How to Establish, Maintain and Develop Long-Term Relationships with the Media

All Too Human : A Political Education

The Canadian Press Stylebook : A Guide for Writers and Editors

Public Relations Strategies and Tactics

Weathering the storm: Protecting your brand in the worst of times

Education Committee

Have been working with the National Education Council , which is developing new guidelines for students and institutions

Pathways to the Profession is set for launch in Spring 2010

Thanks to Education Committee Members:

Maggie Kerr-Southin – Artemis PR and Design,

Anita Wasiuta – BC Transit,

Joan Yates – Camosun College,

Lisa Baergen - Agresso

Thanks to chair David Alexander

Events

Christmas Party

Thanks to the Chateau Victoria for our special pre-opening sneak peak at Clive’s

Big winner of the night was Ken Sauchuk, who won both the Communications Leadership Award and the Wall o’ Wine

Thanks to volunteers Michelle Cho and Robyn Quinn

Coffee Houses & Working Lunches

Volunteer speakers, thanks to everyone.

Media Crawl

29 participants

Volunteers - Michelle Cho, Jennifer Couvelier & Sarah Head

Thanks to Events Chair Marie Zirk

Christmas Party 2008

Professional Development

Beyond the Hype Conference

Held Nov 14, 2008 at Royal Roads

60 delegates

9 presenters

Thanks to volunteers:

Maryann Anderson

Michelle Cho

Foluso Fagbamiye

Monica Gervais

Victoria Klassen

Zoe MacLeod

Dave Traynor

Conference Chair Kim Van Bruggen, APR

It was so much fun, we’re doing it again!

Turning Crisis into Opportunity - November 13, 2009 .

Watch for details

Beyond the Hype

CPRS-VI Financials

2008-09 Financial Summary

Total Revenues $42,753

Total Expenses $43,309

Net loss $ 556

In-kind goods or services included in revenues and expenses: $14,167

Amount invested in a GIC $15,000

Vancouver Island Legacy Fund

Paid out $1,831 in grants. National Conference, Student Bursaries, and Library Funds. This was a decrease from last year.

The market value of Legacy Fund dropped from $48,766 last fiscal year to market value of $39,104 this fiscal year due to weakened economy

Thanks to Volunteer Michele Cho

Thanks to Treasurer Lisa Baergen, APR

Membership

As of April 30 th :

52 national members

23 National Student Members

3 affiliate members

11 renewals pending

The member survey is open till May 30. We’re at a 25% response rate.

Laptop at the registration desk where you can fill it out.

We’re exploring ways to work more closely with IABC and to extend some CPRS benefits to IABC members on Vancouver Island.

We are also exploring working with members in Nanaimo and Up-Island

Thanks to volunteers:

Anna-Lise Ter-Mors, Student Rep Victoria Klassen, Survey analyst

Thanks to Chair, Phil Saunders

Media Crawl - 2009 April 17, 2009 29 Crawlers 6 media outlets Food drink and smart people What could be better?

Media Crawl - 2009 holder

Sponsorship This year, our generous sponsors supported CPRS-VI to the value of $14,398, including a $700 cash sponsorship: Thanks to Sponsorship Chair Heather Leary, APR

Sponsorship Sponsors also came through for our one-day professional conference, supporting us to a value of $ 9,918 .

Board and National Reps

CPRS-VI Board of Directors

Held 6 board meetings

4 executive meetings

2 planning sessions

Thanks to Secretary Dave Traynor

National Board

Special Thanks to:

National CPRS Board Representative Anita Wasiuta, APR, (who also facilitates our annual Planning Session)

Sharlene Smith,APR, FCPRS, National Accreditation Chair

National Conference 2012

Victoria will host the National 2012 CPRS Conference

Right now, we’re nailing down the venue

Next step is start planning the BEST conference ever

Will work closely with CPRS National Event Planner, Monica Simmie

Looking for volunteers for what will be a great working committee

Thanks to Lisa Baergen, Acting National Conference Chair

My goals as incoming president for 2009-10:

COLLABORATION: To work more comprehensively with other CPRS societies.

 In 2007, I created the Provincial Communications Awards with Vancouver & Northern

Lights

 Since Nov/08, I’ve been exploring other opportunities with them to increase

awareness, education and involvement

PARTNERSHIPS: To bridge professional communications opportunities for VI members.

 Since April, I’ve been liaising with external similar organizations to create

professional communications opportunities

 Currently in discussion with IABC to consider joint ventures, such as a Speaker Series

 Approaching other high-profile organizations for new sponsorships

COMMUNITY OUTREACH: To put “Vancouver Island” back into CPRS-VI.

 Since January, I’ve been recruiting other members outside the Victoria area

 I’ve recruited a Nanaimo practitioner to the Communications Committee, who will write a North

Island column in the newsletters

 Our best practices will be branded to engage practitioners from up island to join this society and to

consider applying for the prestigious APR designation through CPRS-VI

VICE PRESIDENT’S REPORT Ange Frymire APR MBA

Soon-to-be Former BOD

With thanks to our outgoing Board of Directors:

Lisa Baergen, APR Treasurer

John Barry Awards

Barbara Carver Past President

Heather Leary, APR Sponsorship

Patty Pitts Communications

Marie Zirk, APR Events

Get involved in CPRS-VI

Great opportunities to learn and network:

Beyond the Hype 2 – contact Barbara Carver [email_address]

CPRS National Conference 2012 – contact Lisa Baergen [email_address]

Events, Awards and Committees: Ange Frymire [email_address] or any board member

Thank You www.cprs-vi.org

2009 CPRS-VI AGM Annual report

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