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Product Lifecycle Analysis

by on Oct 01, 2011

  • 21,095 views

Product Lifecycle Analysis is an invaluable business framework for developing a robust product marketing strategy. This document details a 5-phase approach to proper Product Lifecycle Analysis and ...

Product Lifecycle Analysis is an invaluable business framework for developing a robust product marketing strategy. This document details a 5-phase approach to proper Product Lifecycle Analysis and draws out key strategic insights at each stage of the lifecycle. Additional concepts discussed include Consumer Adoption Curve, Bass Diffusion Model, Lifecycle-Performance Factor Matrix, Strategic Positioning, and Substitution Analysis.

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