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Pricing Curves Diagrams
 

Pricing Curves Diagrams

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This document is a collection of diagrams illustrating various pricing curves and pricing concepts, including supply-demand curve, price-revenue curve, breakeven curve, market skimming, market ...

This document is a collection of diagrams illustrating various pricing curves and pricing concepts, including supply-demand curve, price-revenue curve, breakeven curve, market skimming, market penetration, and product adoption lifecycle curve

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    Pricing Curves Diagrams Pricing Curves Diagrams Presentation Transcript

    • Crowdsourced Business Presentation Design ServicePricing CurvesCollection of DiagramsThis document is a collection of diagrams illustrating various pricing curves andpricing concepts, including supply-demand curve, price-revenue curve, breakevencurve, market skimming, market penetration, and product adoption lifecycle curveORIGINAL PROJECT DETAILS October 15, 2012http://pptlab.com/presentation?pid=3
    • PPT Lab (www.pptlab.com) is the only crowdsourced presentation design service. Get consulting-quality presentations at a fraction of the cost!www.PPTLab.comsupport@pptlab.com Each month, we will create well over 50 slides of for our members. As a member, you will drive what business slides we create by submitting your own presentation projects to our team. All presentations will be created by a team of management consultants and follow the Consulting Presentation Framework.PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 2
    • Contents  Supply Demand Curves  Product Adoption Lifecycle Curves  Price-Revenue Curve  Breakeven Curve  Price Curves – Market Skimming  Price Curves – Market PenetrationPPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 3
    • Insert HeadlineSupply Demand Curve D1 D2 Price S P2 P1 Q1 Q2 Quantity Insert Bumper.Source:PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 4
    • Insert HeadlineSupply Demand Curve S1 S2 Price D P1 P2 Q1 Q2 Quantity Insert Bumper.Source:PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 5
    • Insert HeadlinePrice-Revenue Curve Maximum Sales $1000 $250M $900 $800 $200M $700 $600 Optimal $150M Price Point Price $500 Revenue $400 $100M $300 Lower Higher Margins Margins $50M $200 $100 0% 20% 40% 60% 80% 100% % of Potential Buyers Insert Bumper.Source:PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 6
    • Insert HeadlinePrice-Revenue Curve (Alternate) Revenue: $250M $1000 $250M $900 $800 $200M $700 $600 $150M Price: Price $500 $4.5K Revenue $400 $100M $300 $200 $50M $100 0% 20% 40% 60% 80% 100% % of Potential Buyers Insert Bumper.Source:PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 7
    • Insert HeadlineBreakeven Curve Total Sales Price/ Cost Total Cost Breakeven Point Variable Costs Loss Profit Fixed Costs Quantity Insert Bumper.Source:PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 8
    • Insert HeadlineProduction Adoption Lifecycle (No Chasm) Sales Revenue Early Adopters Early Majority Late Majority Laggards Time Insert Bumper.Source:PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 9
    • Insert HeadlineProduction Adoption Lifecycle (Crossing the Chasm) Sales Chasm: Revenue Jump from 20% of the market to 80% of buyers Early Adopters Chasm Early Majority Late Majority Laggards Time Insert Bumper.Source:PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 10
    • Insert HeadlinePrice Curve – Market Skimming Price To maintain or increase, release enhancements/ Introduce product or service improvements to the product at high price point to capture or service the non price sensitive Early Adopters Price will begin to drop for the original product of service a the market becomes more saturated and competitive Early Adopters Chasm Early Majority Late Majority Laggards Time Insert Bumper.Source:PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 11
    • Insert HeadlinePrice Curve – Market Penetration Price Price low to penetrate the market with intent of quickly Price will begin to drop for the crossing the “chasm” original product of service a the market becomes more saturated and competitive Early Adopters Chasm Early Majority Late Majority Laggards Time Insert Bumper.Source:PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 12
    • Insert HeadlinePrice Curve – Market Penetration Price To cross the chasm by increasing the price, the product or service must be continuously improved upon Price low to penetrate the market with intent of quickly reaching the “chasm” Early Adopters Chasm Early Majority Late Majority Laggards Insert Bumper.Source:PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 13
    • PPT Lab (www.pptlab.com) is the only crowdsourced presentation design service. Get consulting-quality presentations at a fraction of the cost!www.PPTLab.comsupport@pptlab.com Each month, we will create well over 50 slides of for our members. As a member, you will drive what business slides we create by submitting your own presentation projects to our team. All presentations will be created by a team of management consultants and follow the Consulting Presentation Framework.PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 14