Welcome!

Introductions Where are your from? What do you do? Why are you here? What do you want to get out of the workshop? What needs to happen this morning for you to consider it successful?

Where are your from?

What do you do?

Why are you here?

What do you want to get out of the workshop?

What needs to happen this morning for you to consider it successful?

Determine the path that’s right for you

What is social media?

Social media is Social. It’s a dialogue not monologue

Social media is Social.

It’s a dialogue not monologue

Why do people use social networks?

People connect around shared interests

Gen Y connects with people, places and brands online

Anyone can participate!

People are talking about you. With or without you.

The Basics The Gorzka Model

Engage in conversations to establish trust and get to know your audience Listen and respond to customer needs in real time Use what you learn to drive market strategies and outreach Build Relationships

Engage in conversations to establish trust and get to know your audience

Listen and respond to customer needs in real time

Use what you learn to drive market strategies and outreach

Who consumes social media?

Social Technographics Ladder From Groundswell

Where is everybody?

People travel in packs

Storytelling 101 Raise awareness Generate interest Engage your fans Invite participation Create buzz!

Raise awareness

Generate interest

Engage your fans

Invite participation

Create buzz!

Offer an unexpected view

Invite your audience to see things from a new perspective

Create an environment for collaboration

Engage your next generation audience

What does Success Look Like?

Opportunities Attract new audiences Get people coming back Grow membership Raise money Show volunteer appreciation & recruit more Develop your next generation audience Show greater value to sponsors People are connecting around things they are passionate about. It could be YOU!

Attract new audiences

Get people coming back

Grow membership

Raise money

Show volunteer appreciation & recruit more

Develop your next generation audience

Show greater value to sponsors

How can you connect with your current/future audience to create a prosperous future for your organization? Empower fans to share their experience with others? Build community around your organization?

How can you connect with your current/future audience to create a prosperous future for your organization?

Empower fans to share their experience with others?

Build community around your organization?

Embrace how social media allows you to connect with your audience and build relationships Marketing in the social world When you says it - it’s advertising When fans say it - it’s real, genuine and has value. People don’t want to be marketed to .

Marketing in the social world

When you says it - it’s advertising

When fans say it - it’s real, genuine and has value.

People don’t want to be marketed to .

Mobilize your fans to tell others about you

Engage & encourage your passionate fans to tell others about your awesomeness!

Engage & encourage your passionate fans to tell others about your awesomeness!

Barriers?

Who’s responsible?

Staff – empower them to share what they are doing with the world. Board members – have them share their passion for your organization. Volunteers – encourage them to share their experiences and help recruit new ones. Recruit Ambassadors Re-evaluating and re-writing job descriptions may be required

Staff – empower them to share what they are doing with the world.

Board members – have them share their passion for your organization.

Volunteers – encourage them to share their experiences and help recruit new ones.

Educate your Leadership

Got Fear?

Provide Value Be relevant Be authentic Be real speak in the same conversation and language as your audience When users finds relevancy and value, they will be engaged

When users finds relevancy and value, they will be engaged

Email and Information Overload

It’s not just an engagement tool. It’s a measurement tool. It’s about the interaction. Measure ROI with different metrics than traditional marketing.

Listening - what do people think of you? Energizing –Word of Mouth How quickly is information spreading and who is talking about it? Embracing – Who’s participating? Why? How can you make it better for them? Metrics Listening, research and actionable insights are social marketing currency

Listening - what do people think of you?

Energizing –Word of Mouth

How quickly is information spreading and who is talking about it?

Embracing – Who’s participating? Why?

How can you make it better for them?

Relationships Connections Free Love

Julia Gorzka President and Founder Brand Tampa City Linkage www.BrandTampa.com www.CityLinkage.com Twitter.com/dtowner [email_address] (813) 690-2100