Social Media 101
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Social Media 101

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This presentation was given on October 21, 2008 to a group of cutting-edge non-profit professionals from Tampa Bay museums, attractions, science, arts & cultural organizations.

This presentation was given on October 21, 2008 to a group of cutting-edge non-profit professionals from Tampa Bay museums, attractions, science, arts & cultural organizations.

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  • Why you are here? What do you want to get out of it? What need to happen this morning for you to consider it a successful morning? What is the number one concern that is keeping you up at night?

Social Media 101 Presentation Transcript

  • 1. Welcome!
  • 2. Introductions
    • Where are your from?
    • What do you do?
    • Why are you here?
    • What do you want to get out of the workshop?
    • What needs to happen this morning for you to consider it successful?
  • 3.  
  • 4. Determine the path that’s right for you
  • 5. What is social media?
  • 6.
      • Social media is Social.
      • It’s a dialogue not monologue
  • 7. Why do people use social networks?
  • 8. People connect around shared interests
  • 9. Gen Y connects with people, places and brands online
  • 10. Anyone can participate!
  • 11. People are talking about you. With or without you.
  • 12. The Basics The Gorzka Model
  • 13.
    • Engage in conversations to establish trust and get to know your audience
    • Listen and respond to customer needs in real time
    • Use what you learn to drive market strategies and outreach
    Build Relationships
  • 14. Who consumes social media?
  • 15. Social Technographics Ladder From Groundswell
  • 16.  
  • 17. Where is everybody?
  • 18. People travel in packs
  • 19.  
  • 20. Storytelling 101
    • Raise awareness
    • Generate interest
    • Engage your fans
    • Invite participation
    • Create buzz!
  • 21.  
  • 22. Offer an unexpected view
  • 23. Invite your audience to see things from a new perspective
  • 24. Create an environment for collaboration
  • 25. Engage your next generation audience
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  • 39. What does Success Look Like?
  • 40. Opportunities
      • Attract new audiences
      • Get people coming back
      • Grow membership
      • Raise money
      • Show volunteer appreciation & recruit more
      • Develop your next generation audience
      • Show greater value to sponsors
    People are connecting around things they are passionate about. It could be YOU!
  • 41.  
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  • 44.
    • How can you connect with your current/future audience to create a prosperous future for your organization?
    • Empower fans to share their experience with others?
    • Build community around your organization?
  • 45. Embrace how social media allows you to connect with your audience and build relationships
    • Marketing in the social world
    • When you says it - it’s advertising
    • When fans say it - it’s real, genuine and has value.
    • People don’t want to be marketed to .
  • 46. Mobilize your fans to tell others about you
  • 47.
    • Engage & encourage your passionate fans to tell others about your awesomeness!
  • 48. Barriers?
  • 49. Who’s responsible?
  • 50.
    • Staff – empower them to share what they are doing with the world.
    • Board members – have them share their passion for your organization.
    • Volunteers – encourage them to share their experiences and help recruit new ones.
    Recruit Ambassadors Re-evaluating and re-writing job descriptions may be required
  • 51. Educate your Leadership
  • 52. Got Fear?
  • 53. Provide Value Be relevant Be authentic Be real speak in the same conversation and language as your audience
      • When users finds relevancy and value, they will be engaged
  • 54. Email and Information Overload
  • 55.  
  • 56. It’s not just an engagement tool. It’s a measurement tool. It’s about the interaction. Measure ROI with different metrics than traditional marketing.
  • 57.
      • Listening - what do people think of you?
      • Energizing –Word of Mouth
        • How quickly is information spreading and who is talking about it?
      • Embracing – Who’s participating? Why?
        • How can you make it better for them?
    Metrics Listening, research and actionable insights are social marketing currency
  • 58. Relationships Connections Free Love
  • 59.  
  • 60.  
  • 61. Julia Gorzka President and Founder Brand Tampa City Linkage www.BrandTampa.com www.CityLinkage.com Twitter.com/dtowner [email_address] (813) 690-2100