Social Media 101 for Social Nonprofits

Social Media 101

Introductions

Where are your from?

What do you do?

Why are you here?

What do you want to get out of the workshop?

What needs to happen this morning for you to consider it successful?

Social media is social. It’s a dialogue not a monologue.

Gen Y connects with people, places and brands online

People connect around shared interests

People travel in packs

Anyone can participate

Who consumes social media?

Consumer Internet Barometer & Forrester Research

Social Technographics Ladder From Groundswell

“ Online social networking is an integral part of many people's lives and a natural extension of our means of communication which the Internet has created. The next growth wave will be expanding and incorporating these networks into our business lives.” Lynn Franco Director of The Conference Board Consumer Research Center

People are talking about you. With or without you.

Social media allows you to connect with your audience and build relationships

Marketing in the social world

When you says it - it’s advertising

When fans say it - it’s real, genuine and has value.

People don’t want to be marketed to.

The Gorzka Model

Learn Use what you learn to drive market strategies and outreach Listen and respond to needs in real time Engage in conversations to establish trust and get to know your fans Engage Listen Build Relationships Participate In ways meaningful to your fans that add value to the relationship

Participate Be relevant Be authentic Be real speak in the same conversation and language as your audience

When fans finds relevancy and value, they will be engaged

Email and Information Overload

Meet people where they are

Social Networks

Determine the path that’s right for you

Raise Awareness and Generate Interest in what you are doing

Offer an unexpected view

Invite your audience to see things from a new perspective

Create an environment for collaboration

Engage your next generation audience

Identify Barriers

Who’s responsible?

Staff – empower them to share what they are doing with the world.

Board members – have them share their passion for your organization.

Volunteers – encourage them to share their experiences and help recruit new ones.

Recruit Ambassadors Re-evaluating and re-writing job descriptions may be required

Educate your Leadership

Got Fear?

Storytelling 101

What does Success Look Like?

Opportunities

Attract new fans

Raise Awareness

Raise money

Show volunteer appreciation & recruit more

Develop your next generation audience

Show greater value to sponsors

People are connecting around things they are passionate about. It could be YOU!

Creativity and Innovation

Are you Ready?

Mobilize your fans to tell others about you

Engage your passionate fans!

It’s not just an engagement tool. It’s a measurement tool. It’s about the interaction. Measure ROI with different metrics than traditional marketing.

Actionable insights and listening and research as marketing currency

Listening-what do people think of you?

Energizing –WOM-how quickly is the message spreading and who said it?

Embracing-who’s participating, how, why?

Metrics

Relationships Connections Free Love

Julia Gorzka President and Founder Brand Tampa - City Linkage www.BrandTampa.com www.CityLinkage.com twitter.com/dtowner [email_address] (813) 690-2100