Social Media 101 for Social Nonprofits

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    Social Media 101 for Social Nonprofits - Presentation Transcript

    1. Social Media 101
    2. Introductions
      • Where are your from?
      • What do you do?
      • Why are you here?
      • What do you want to get out of the workshop?
      • What needs to happen this morning for you to consider it successful?
    3.  
    4. Social media is social. It’s a dialogue not a monologue.
    5. Gen Y connects with people, places and brands online
    6. People connect around shared interests
    7. People travel in packs
    8. Anyone can participate
    9. Who consumes social media?
    10. Consumer Internet Barometer & Forrester Research
    11. Social Technographics Ladder From Groundswell
    12.  
    13. “ Online social networking is an integral part of many people's lives and a natural extension of our means of communication which the Internet has created. The next growth wave will be expanding and incorporating these networks into our business lives.” Lynn Franco Director of The Conference Board Consumer Research Center
    14. People are talking about you. With or without you.
    15. Social media allows you to connect with your audience and build relationships
      • Marketing in the social world
      • When you says it - it’s advertising
      • When fans say it - it’s real, genuine and has value.
      • People don’t want to be marketed to.
    16. The Gorzka Model
    17. Learn Use what you learn to drive market strategies and outreach Listen and respond to needs in real time Engage in conversations to establish trust and get to know your fans Engage Listen Build Relationships Participate In ways meaningful to your fans that add value to the relationship
    18. Participate Be relevant Be authentic Be real speak in the same conversation and language as your audience
        • When fans finds relevancy and value, they will be engaged
    19. Email and Information Overload
    20. Meet people where they are
    21.  
    22. Social Networks
    23. Determine the path that’s right for you
    24. Raise Awareness and Generate Interest in what you are doing
    25. Offer an unexpected view
    26. Invite your audience to see things from a new perspective
    27. Create an environment for collaboration
    28. Engage your next generation audience
    29. Identify Barriers
    30. Who’s responsible?
      • Staff – empower them to share what they are doing with the world.
      • Board members – have them share their passion for your organization.
      • Volunteers – encourage them to share their experiences and help recruit new ones.
      Recruit Ambassadors Re-evaluating and re-writing job descriptions may be required
    31. Educate your Leadership
    32. Got Fear?
    33. Storytelling 101
    34.  
    35.  
    36.  
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    38.  
    39.  
    40.  
    41.  
    42.  
    43.  
    44.  
    45.  
    46.  
    47.  
    48. What does Success Look Like?
    49. Opportunities
        • Attract new fans
        • Raise Awareness
        • Raise money
        • Show volunteer appreciation & recruit more
        • Develop your next generation audience
        • Show greater value to sponsors
      People are connecting around things they are passionate about. It could be YOU!
    50. Creativity and Innovation
    51.  
    52.  
    53.  
    54. Are you Ready?
    55. Mobilize your fans to tell others about you
      • Engage your passionate fans!
    56. It’s not just an engagement tool. It’s a measurement tool. It’s about the interaction. Measure ROI with different metrics than traditional marketing.
      • Actionable insights and listening and research as marketing currency
        • Listening-what do people think of you?
        • Energizing –WOM-how quickly is the message spreading and who said it?
        • Embracing-who’s participating, how, why?
      Metrics
    57. Relationships Connections Free Love
    58.  
    59.  
    60.  
    61. Julia Gorzka President and Founder Brand Tampa - City Linkage www.BrandTampa.com www.CityLinkage.com twitter.com/dtowner [email_address] (813) 690-2100

    + J. GorzkaJ. Gorzka, 2 years ago

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    Presentation given on October 23, 2008 to non-profi more

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