Be More Connected
Be Part of the Conversation
Effective Use of Social Media
Julia Gorzka
twitter.com/dtowner

• Who uses it?
• What is it?
• Where do they do it?
• When?
• Why?
• How you can be part of it?

Social networking is a conversation

People are connecting with people, places and brands online

Anyone can
participate!

The Basics

Robert Scobel

People are talking with or without you

• Listen and Learn to drive marketing
strategies and community outreach
– Who’s talking about you?
– Where?
– What are they saying?
– What’s the context?
Put insights into action

Be relevant
Be authentic
Be real
Use the same conversational
language as your audience
Relevancy = Value

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Opportunities to connect
• Social networking is social!
• People are connecting around things
they enjoy and have meaning for them.
• Help people connect around their
interest in what you offer.
Listen, learn, engage, participate, build relationships

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Hire a Consultant to develop your roadmap
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Cost for entry is low
• Social Media tools are free!
• Re-evaluate line items for
marketing & advertising
Benefits are high
• Generate interest in what you are doing
• Raise awareness
• Attract new visitors
• Get people coming back
• Raise money
• Develop your next generation audience

Everyone needs to be responsible for
building relationships for future success
Re-evaluating and re-writing
job descriptions may be required

What does
Success
Look Like?

What are your goals?
• Build awareness?
• Increase visitors?
• Drive membership?
• Volunteer appreciation?
• Add value to sponsor opportunities?
• Develop community advocates?
Embrace how social media allows you to
connect with your audience

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Give your fans the opportunity to tell the world
how much they love you!

• Social networks connect people with
shared interests and passions
• Connect them around your organization
• Build relationships for future clients,
visitors, members, volunteers, donors,
patrons and sponsors
Investing in social networking is
investing in your future

Julia Gorzka
President and Founder
City_Linkage
www.CityLinkage.com
www.BrandTampa.com
julia@BrandTampa.com
(813) 690-2100