Presentation on using the iPad for business. The "obvious" uses and some of the apps used in and actual business application setting are reviewed. Tablet interface is a serious executive information reporting and data management tool.

1. Business Advisory Services
iPad For Business – What’s the Big Deal?

2. Overview
1. Executive Summary
2. Internet/Mobile Connectivity Trends
3. Initial Reviews
4. Business Case Application - Examples
5. Observations on Other Business Uses
6. Conclusion
7. Contact Information
2

3. Executive Summary
 Performs extremely well as an executive-level business tool
 Easy to use and intuitive to manipulate
 Dramatically improves flexibility and convenience of
managing/consuming information
 Eliminates need for laptop computer (most of the time)
 Business use considerations
 Document library
 News management
 Business reporting
 Presentations tool
 eBook reader
 Other business use applications
 Personal use considerations
 Video, photos, music, etc.
 The “Apple” experience
3

4. Internet/Mobile Connectivity Trends -
Notes from June 7, 2010 “Morgan Stanley – Internet Trends” presentation
 Internet trends driving consumer adoption of mobile computing tools
 Mobile internet experiencing unprecedented early stage growth
 “Cloud” computing – consumer embracing enables mobile accessibility
 Consumer behavior shift - wireless consumers have come to expect….
 Always-on access with super-fast “boot time”
 Near zero latency access to nearly all information
 Day-long-plus battery life in elegant portable devices
Source information: http://www.slideshare.net/blueeyepathrec/msinternettrends060710final-100607133705phpapp02
4

5. Internet/Mobile Connectivity Trends (cont.) -
Notes from June 7, 2010 “Morgan Stanley – Internet Trends” presentation
Mobile connectivity drives new ways to do old things faster / better / cheaper
 More connected – Real time connectivity / 24x7 / in palm of hand
 More affordable – Wi-Fi ubiquitous in many developed markets…for
many / 3G tiered pricing lowers adoption barrier…
 Faster – Near zero wait time for boot-up / search / connect / pay….
 Easier to use – User interface revolution + location awareness provide
something for nearly everyone…
 Fun to use – Social / casual gaming / reward driven marketing…
 Access nearly everything – Music / video / documents / “stuff” in
cloud…
 Longer battery life – Hours of continuous usage…
Source information: http://www.slideshare.net/blueeyepathrec/msinternettrends060710final-100607133705phpapp02
5

6. Internet/Mobile Connectivity Trends (cont.) -
Notes from June 7, 2010 “Morgan Stanley – Internet Trends” presentation
iPad is One of the Fastest Growing New Consumer Computing Devices Ever
 April 3, 2010 – iPad introduction
 May 3 – 1 million devices sold (30 days)
 May 31 – 2 million devices sold (28 days)
 June 21 – 3 million devices sold (21 days)
Source information: http://www.slideshare.net/blueeyepathrec/msinternettrends060710final-100607133705phpapp02
6

7. Initial Reviews
Good News Bad News
 “Always on” information access  Once you use it for just a little
(with wi-fi and 3G data plan) while, you WILL find annoyances
 Multi-device capability, touch- that are obvious
screen, very intuitive interface  no flash video support
 no multitasking capabilities
 Powers on/off instantly  App organization capabilities are
 Typically, no need to utilize lacking
external power source  Although the device and interface
 Seamless integration with Apple are intuitive, there is no “how to”
and/or Google Apps (two I know manual for fitting it to your needs
of; I’m sure there are others)  1st generation device, so we know
 Many apps are free (for basic improvements/changes are coming
version in most cases), but many
have just a nominal charge
7

8. Initial Reviews (cont.)
Devices that iPad effectively replaces
 High-end digital photo frame
 Portable DVD player and/or separate digital
video player
 e-book reader (Kindle, etc.)
 Netbook computer (since netbooks are
predominantly used for consuming - web
surfing, email and entertainment – not
typically work creation)
 Sony’s “Personal Internet Viewer” device
8

9. Business Case Application – Document Library
 Load documents for easy access (wherever, whenever) and future review
 Types of documents?
 Agreements, contracts
 Reference materials
 Articles for future review
 Training manuals, technical literature
 Anything you want to be able to refer to….
 Advantages?
 Paperless – capacity/storage is virtually unlimited
 Searchable
 Utilizing bookmarks, it is extremely easy to maneuver through documents
 Capability to handle multiple document formats
 Links in documents to websites open mini-browser access
9

10. Business Case Application – Document Library (cont.)
 Preferred App is GoodReader
 Sample library summarized below
 Separate folders organized by desired group
Data
Parent Count of Docs Sum of Pages
_Review & File 3 9
_Sample Docs 45 957
Articles 4 17
Company Filings Research 38 2,071
HBR Articles 21 167
iPad Information 11 138
Presentations 3 47
Standard & Poor's Reports 8 287
Technical Literature 35 3,218
Technology 51 9,923
TFI Clients 26 341
Tomoff Reports 6 134
Grand Total 251 17,309
 Total of 250 documents consisting of over 17,000 pages
10

11. Business Case Application – Document Library (cont.)
Folder hierarchy makes
organization simple.
Drill into sub-folders
and then to documents
11

12. Business Case Application – Document Library (cont.)
Ultimately to
document…
Sample document
(Proxy statement)
12

13. Business Case Application – News Management
 iPad essentially eliminates the need to use a computer to review news sites
or RSS feeds
 User experience is dramatically better on iPad
 Reviewing/monitoring news is done completely at your convenience –
breakfast table, sitting in waiting room, etc.
 Apps are being customized for the iPad, and in many cases, are a
dramatically better/more efficient way to consume information. Examples:
 Wall Street Journal
 New York Times
 USA Today
 Thomson News Pro
 Bloomberg
 Newsy
 Additionally, can create separate “app” simply by placing shortcut to web page on the
home screen.
13

14. Business Case Application – News Management (cont.)
14

15. Business Case Application – News Management (cont.)
Apps to help “manage” the information flow…
 Instapaper – “Simply install the Instapaper app and download your
unread articles when you have Wi-Fi, EDGE, or 3G
coverage, then you can read them anytime: on the train,
on the bus, in line at the bank, …..”
 Feeddler Pro – RSS feed reader that uses Google Reader to source
information. Aggregates news from various websites
and provides reader content in a list format.
15

16. Business Case Application – News Management (cont.)
Instapaper
VS
16

17. Business Case Application – News Management (cont.)
Feeddler Pro (front-end RSS feed reader for Google Reader – syncs with GR)
Other RSS Feed Reader Apps
 Reeder
 Newsrack
17

18. Business Case Application – Business Reporting
Sample Applications of Business Reporting Tool
 Business intelligence reporting
 Training tools database
 Investing - data mining tool
Reviewed App - Roambi
 http://www.roambi.com/
 Reviews
 Roambi Brings Data Visualization App to The iPad (4/2/2010)
 Roambi lets iPad use Salesforce, Google Docs on the run (4/12/2010)
18

19. Business Case Application – Business Reporting (cont.)
Business Intelligence Reporting Examples
 Provides graphical front-end executive dashboard reporting to information
19

20. Business Case Application – Business Reporting (cont.)
Training Tools Database Example
 “Drill-down” menu selection training materials database
 Categories defined, which allow selection into narrowing selection of
topics
 Ultimately, link to web (video/article) allows for topic to be explored
 Ideal for team training, personal development, etc.
 Screenshot examples follow on next slide…
20

21. Business Case Application – Business Reporting (cont.)
Training Tools Database Example (cont).
Drill down to desired topic
21

22. Business Case Application – Business Reporting (cont.)
Training Tools Database Example (cont).
Tap website link to open YouTube video
22

23. Business Case Application – Business Reporting (cont.)
Investor Data Mining Tool
 “Drill-down” reporting structure
 Dow 30 sample database
Detail page provides links to important
sites related to Company selected. Tap
then opens up the Safari browser.
23

24. Business Case Application – Business Reporting (cont.)
Investor Data Mining Tool (cont). – Sample website
24

25. Business Case Application – Business Reporting (cont.)
Investor Data Mining Tool (cont).
 The “Dow 30” example is simply a concept “proof” – it can be
applied to any number of different scenarios
 Peer industry analysis
 Stock portfolio holdings
 Mutual fund ownership list
 Targeting analysis – potential investors by geographic area, investment style,
peer holdings, etc.
 Any situation where you desire a drill-down report enabling a web link access
tool
25

26. Business Case Application – Presentations
KeyNote Apple presentation tool (part of iWork suite). Create
presentations on iPad (or Mac computer and transfer
to iPad)
Mighty Meeting Manage presentations directly from the device. Start
or join meetings directly from your portable device
(laptop, iPhone, iPad, etc.)
http://www.mightymeeting.com/
GoToMeeting Ability to join web conferences right from the iPad.
App is designed to attend meetings that others put on.
http://itunes.apple.com/us/app/gotomeeting/id363452804?mt=8
WebEx Ability to join web conferences right from the iPad.
App is designed to attend meetings that others put on.
http://itunes.apple.com/us/app/webex-for-ipad/id364031971?mt=8
26

27. Business Case Application – e-book Reader
 Several e-book readers exist for the iPad – Apple’s app “iBook” or a
couple of others
 Kindle Reader and iBook are the two highlighted here
 iBook overview
 Limited selection relative to Kindle Reader
 Definition, bookmarking, etc. functionality
 Kindle App overview
 Clear eBook leader at this point
 Much more extensive book library
 Bookmarking, highlighting functionality. Definition capability coming…
27

28. Business Case Application – e-book Reader (cont.)
iBook Reader
PDF’s
List format
28

29. Business Case Application – e-book Reader (cont.)
Kindle Reader App
29

30. Business Case Application – e-book Reader (cont.)
Kindle Reader App
Screen tap activates menu
30

31. Business Case Application – Other Business Use Apps
EverNote Cloud-based application - web-clipping tool. Data,
pictures, files, etc. can be added to Evernote a variety of
ways (email, browser extension shortcut, etc.). Once
information is sent to Evernote, it is available on the iPad
(through internet synchronization).
http://www.evernote.com/about/download/ipad.php
http://itunes.apple.com/us/app/evernote/id281796108?mt=8#
31

32. Business Case Application – Other Business Use Apps (cont.)
DropBox File synchronization tool. Again, cloud-based application.
Service synchronizes files from designated computer(s) to
iPad. Essential tool for getting documents, files, etc. onto
the iPad (e.g., GoodReader PDF application)
https://www.dropbox.com/ipad
32

33. Business Case Application – Other Business Use Apps (cont.)
Penultimate Handy note-taking app for iPad. Ability to handwrite brief
notes, draw sketches, etc. is useful when typing is not
preferred.
33

34. Business Case Application – Other Business Use Apps (cont.)
AirDisplay Mac only! App lets you use your iPad as an 2nd monitor
(over a wi-fi connection). Since it is over a wi-fi
connection, the display is not directly comparable to a
wired 2nd monitor. However, it is extremely handy to
extend the screen real estate to use in combination with a
mac.
34

35. Business Case Application – Other Business Use Apps (cont.)
LogMeInIgnition App lets you remotely access one or more computers
anywhere, anytime. Directly control your desktop, all
your apps and all your files, with a simple touch.
Different apps exist which serve the same purpose.
However, this is a highly recommended app and has
received various favorable write-ups. At $29.99, it is a
somewhat pricey app.
Note – apparently issues do exist with
logging into Mac systems with the
iPad version of this App.
35

36. Business Case Application – Other Business Use Apps (cont.)
Atomic Web This is a separate internet browser that can run on the iPad.
Safari is the main default browser (and that CANNOT be
changed). However, Atomic Web does provide
capabilities that Safari does not, that makes it a useful
option for certain web browsing tasks.
Tabbed browsing is the most obvious benefit (the default
Safari browser does not currently have). Additionally, it
comes with user built-in Adblock, Facebook and Twitter
integration, support for multiple search engines, find-in-
page search, rotation lock, offline page viewing, adjustable
fonts, bookmarks with folder support, automatic tab
restoration, image block, a large library of bookmark
scripts, source viewing, and the ability to assign your own
multi-touch gestures. See screenshots on next page…
36

37. Business Case Application – Other Business Use Apps (cont.)
Atomic Web
Tabbed Browsing Search engine flexibility
37

38. Conclusion
 Broad macro internet trends indicate substantial growth is expected in
mobile connectivity (e.g., smartphones, tablets, etc.)
 The iPad is the first entry in the touch-screen tablet market and it is
shaping consumer expectations (i.e., setting the bar)
 Other tablet interfaces are under development, which look very promising
and indicate that this market is just getting started
 Application developers are quickly jumping on board – more apps and
potential uses are cropping up everyday
 The business potential and functional use for the tablet is just getting
identified – there will be hits and misses
 Simplicity and ease of use potentially makes for a very promising tool,
especially for executive level users (That’s the big deal….)
38

39. Contact Information
If additional information is desired or you would like to better understand what our
Business Advisory service capabilities are, please contact me:
Don Tomoff, CPA, MBA (Principal, Business Advisory)
440-638-7222
drtomoff@thornhillcpa.com
Thornhill Website (http://www.thornhillcpa.com)
LinkedIn Profile (http://www.linkedin.com/in/dontomoff)
Click for Thornhill Financial LinkedIn Company Profile