Engaging People Engaging Content

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Talk that was given at Ad Tech 2012 San Francisco.

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Engaging People Engaging Content

  1. 1. ENGAGING PEOPLEENGAGING CONTENT David Tokheim SVP, Media Solutions
  2. 2. Digital media has changed how we create, discover and consume content. SAYMEDIA.COM / ENGAGING PEOPLE
  3. 3. SAYMEDIA.COM / ENGAGING PEOPLE
  4. 4. 140MVISITORSLAST MONTHVISITED BLOGS SAYMEDIA.COM / ENGAGING PEOPLE
  5. 5. 10 PERCENTOF DIGITAL TRAFFIC WAS FROMMOBILEDEVICES SAYMEDIA.COM / ENGAGING PEOPLE
  6. 6. ONE IN FIVEMINUTES ONLINEIN 2011 WERE ONSOCIAL NETWORKS SAYMEDIA.COM / ENGAGING PEOPLE
  7. 7. What about the other 4 minutes? SAYMEDIA.COM / ENGAGING PEOPLE
  8. 8. 377M MINUTES 1.4B MINUTES DIGESTINGSPENT ATHOME FOOD CONTENT3 BILLION 633M MINUTESMINUTES GEEKING GETTING INTECH STYLE SAYMEDIA.COM / ENGAGING PEOPLE
  9. 9. ...and discoverycontinues to evolve. SAYMEDIA.COM / ENGAGING PEOPLE
  10. 10. VIRTUOUS CYCLEINTENT, DISCOVERY AND CONSUMPTION CONTENT PROPERTIES SEARCH SOCIAL SAYMEDIA.COM / ENGAGING PEOPLE
  11. 11. Finding a way to engage people with content has never beenmore important for publishers and brands. SAYMEDIA.COM / ENGAGING PEOPLE
  12. 12. FOUR WAYS CONTENT CAN ENGAGE PEOPLEEmbrace ObsessionHave a Strong Point of ViewMake it RealMake it Personal SAYMEDIA.COM / ENGAGING PEOPLE
  13. 13. EMBRACEOBSESSION SAYMEDIA.COM / ENGAGING PEOPLE
  14. 14. BANANA REPUBLICIS EMBRACINGAN OBSESSION SAYMEDIA.COM / ENGAGING PEOPLE
  15. 15. HAVE A STRONGPOINT OF VIEW SAYMEDIA.COM / ENGAGING PEOPLE
  16. 16. TOMSHAS ASTRONGPOVSAYMEDIA.COM / ENGAGING PEOPLE
  17. 17. MAKE ITREAL SAYMEDIA.COM / ENGAGING PEOPLE
  18. 18. CHRYSLERWAS MAKING ITREAL SAYMEDIA.COM / ENGAGING PEOPLE
  19. 19. MAKE ITPERSONAL SAYMEDIA.COM / ENGAGING PEOPLE
  20. 20. ALLSTATEIS MAKING ITPERSONAL SAYMEDIA.COM / ENGAGING PEOPLE
  21. 21. IN SUMMARYEmbrace ObsessionHave a Strong Point of ViewMake it RealMake it Personal SAYMEDIA.COM / ENGAGING PEOPLE
  22. 22. More Mad Men? SAYMEDIA.COM / ENGAGING PEOPLE
  23. 23. SAYMEDIA.COM / ENGAGING PEOPLE
  24. 24. SAYMEDIA.COM / ENGAGING PEOPLE
  25. 25. Questions? SAYMEDIA.COM / ENGAGING PEOPLE

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